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(Brand guidelines) // Finance

Venmo brand
guidelines

Venmo’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from venmo.com.

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About Venmo

Venmo is a social payments brand that makes sending, spending, and managing money feel simple, secure, and connected to everyday life. Its identity pairs Venmo blue and expressive, friendly language with people-centered stories and clear views of the app experience.

Use Venmo’s supplied blue V as the compact brand mark. Preserve its silhouette and give it clear space. QR codes, including codes containing a V in the middle, serve a scanning function and are separate from the standalone identity.

Venmo colors

  • Sky blue

    HEX
    RGB

  • Deep navy

    HEX
    RGB

  • Vivid blue

    HEX
    RGB

  • Near black

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

  • Black

    Website text

    HEX
    RGB

Venmo fonts

  • Venmo Sans

    Headings · 700, Body · 400, Buttons and action text · 500

Font names only. The Brand Skill download doesn’t include font files.

Venmo’s voice

Venmo sounds friendly, direct, and conversational. It makes money tasks feel approachable by connecting them to social moments, while keeping instructions and product information plain and useful.

Use concise, everyday phrasing and a light touch of humor or personality where it fits. Make the benefit clear, then explain what to do in simple terms.

For financial, safety, eligibility, or product explanations, stay reassuring but precise. Qualify claims where terms or eligibility apply, and avoid implying that every payment or purchase is covered.

  • “It’s an app where settling up feels like catching up, and where money enhances friendships rather than complicating them”
  • “Venmo isn’t just about transactions. It’s about interactions”
  • “Why wait to spend the money you've earned?”
  • “Got a side gig?”

Dos and don’ts

Do

  • Use Venmo’s blue palette and keep the design clean, legible, and high contrast.
  • Show the product in relatable everyday contexts: paying friends, sharing a meal, shopping, or running a small business.
  • Use genuine, approachable language that connects financial tasks to real-life moments.
  • Keep product screens clear and faithful to the Venmo experience when showing app features.
  • State financial and protection benefits carefully, including relevant eligibility and terms.

Don’t

  • Don’t distort, obscure, or treat the Venmo mark as an interface icon or decorative backdrop.
  • Don’t make Venmo’s voice stiff, impersonal, or overloaded with financial jargon.
  • Don’t suggest that Purchase Protection applies to every payment or purchase.
  • Don’t show sensitive account or payment details as though Venmo shares them during checkout.
  • Don’t present partner or payment-network marks as Venmo identity artwork.

Venmo imagery

53 images from venmo.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Illustration

3 images

Illustration can make practical money topics feel approachable. The financial education examples use simple, colorful scenes and clear visual metaphors, including gift-giving, goal-setting, and travel. Keep illustrations focused on one idea and use them to support, not obscure, the message.

  • A vibrant graphic illustration features two stylized hands, one orange and one dark brown, reaching toward each other to exchange small gifts against a solid…
  • A flat-style illustration features a vibrant red and light-orange bullseye target against a solid purple background.
  • A vibrant graphic illustration features a stylized oval airplane window with a textured pink frame against a solid turquoise background.

Photography and lifestyle imagery

24 images

Use warm, familiar situations that make money feel social and part of everyday life. Venmo marketing shows friends sharing meals, celebrating, shopping, and using phones; it also depicts customers and small-business owners in real settings. Favor natural interactions and keep the product context easy to understand.

  • A vibrant, low-angle photo captures the joyful energy of a tailgate or outdoor party under a bright blue sky.
  • A minimalist graphic of a white smartphone interface mock-up with a soft outer glow.
  • A light blue Venmo credit card floats at an angle above its matching cardholder, showcasing a minimalist front design with a silver chip and the white…
  • A close-up, high-angle lifestyle photograph of friends sharing pepperoni pizza at a wooden table against a white subway tile wall.
  • A close-up photograph captures two women sitting at a wooden table while one applies multi-colored nail stickers to the other's hand.
  • A close-up photograph features a person's hand holding a handwritten white restaurant 'Guest Check' over a light wood table.
  • A close-up photograph captures a woman with curly blonde hair laughing as she shows something on her smartphone to a man with dark hair and a mustache in the…
  • A close-up photograph captures a contactless payment transaction over a light wood table.
  • A close-up photograph of a nail artist applying iridescent polish to a client's hand over a dark wood table.
  • A top-down photograph captures a person tapping a minimalist purple credit card against an iPhone to complete a contactless payment.
  • A close-up photo shows a person with a dark complexion and light purple nail polish holding a lime green smartphone to scan a light blue Venmo QR code.
  • A woman with a short black bob and a light purple tee looks thoughtfully at a rack of clothes while wearing a pink gingham skirt.
  • A cheerful young woman in a colorful crochet cardigan and ripped jeans laughs as a mover in a grey cap loads boxes onto a hand truck from the back of a van.
  • A smiling male barista in a black apron hands a white cup of matcha latte to a customer against a backdrop of lush green foliage.
  • A cheerful young person with curly brown hair in space buns smiles while looking at their iPhone, which features a pink cow-print case.
  • A close-up lifestyle photo of three excited young adults huddled together in a dimly lit venue to look at a light blue smartphone.
  • A close-up lifestyle photo features two friends sitting together on a couch, looking at their respective smartphones while a digital transaction overlay…
  • A close-up lifestyle photo of a smiling woman with pink eyeshadow and a green sweater reclining on a couch while holding a smartphone.
  • A high-angle photo captures friends gathered on a rug, laughing and sharing Mexican takeout from cardboard containers and paper bowls.
  • A high-angle photo captures a group at a sunny picnic lighting colorful candles on a white-frosted sprinkle cake.
  • A person with dark curly hair and a pink hoodie sips from a white mug while looking playfully toward a companion.
  • A digital UI graphic displays a smartphone app interface against a vibrant blue backdrop, flanked by lifestyle photos of friends laughing and eating pizza.
  • A close-up, low-angle photo features a young woman with curly hair leaning her arm on a car window while wearing translucent orange oval sunglasses.
  • A close-up photograph features a person's hands holding a blue smartphone, positioned against their dusty rose button-down shirt and a gold chain.

Product and card imagery

4 images

Treat Venmo’s own product imagery as part of the brand system. Show cards and product features clearly, with the app experience close at hand when it helps explain how the product works. Card designs can be colorful; keep their distinct designs legible and avoid implying a card color is universally available.

  • A fanned-out stack of five Venmo debit cards stands vertically, with a vibrant, multicolored gradient card taking center stage.
  • A tall, vertical graphic featuring a smooth, ethereal color gradient.
  • Two Venmo debit cards float at an angle, one featuring a solid charcoal black finish and the other a vibrant blue, purple, and yellow gradient.
  • A soft, vertical gradient transitions smoothly from a bright cyan at the top right to a delicate pastel pink in the bottom left corner.

Product interface imagery

12 images

Show the Venmo experience in context when explaining a feature. Interface visuals in Venmo marketing include payment activity, privacy controls, balances, cards, and checkout. Keep interface content readable and representative of the feature being described.

  • A close-up, high-angle lifestyle photograph captures several friends reaching for slices of pepperoni pizza on a metal tray at a restaurant.
  • A minimalist black and white graphic icon representing a notebook or diary.
  • A bold, black dollar sign icon is centered within a thick black circular border.
  • A bold, minimalist line graphic of a hand making a peace or 'V' sign.
  • A bold black line icon of a shield silhouette with a pointed top edge and rounded base.
  • A close-up UI screenshot of the Venmo mobile app displays a vibrant, iridescent blue and purple debit card at the top.
  • A close-up photograph features a smartphone in a coral pink case resting on a dark wood grain surface.
  • A close-up graphic of a mobile checkout screen features a prominent bright blue "venmo" payment button within a white pop-up window.
  • A close-up graphic of a smartphone app interface displays privacy settings against a purple and blue gradient background.
  • A clean mobile app interface displays the profile of 'Xander C.' against a vibrant blue and white background.
  • A close-up UI screenshot of a mobile banking app displays a Venmo balance of "$234.56" against a lime-to-yellow gradient background.
  • A minimalist white QR code graphic composed entirely of uniform solid white circles.

Backgrounds and share imagery

9 images

Venmo uses dedicated backdrops and gradient-led graphic treatments alongside photography and interface imagery. Use these as supporting visual assets, not as substitutes for the standalone brand mark.

Website share and promotional images can extend the brand across product pages.

  • A white marketing graphic features the bold black text 'Venmo everything' on the left side under a small 'Homepage' label.
  • A soft, horizontal linear gradient transition from a vibrant sky blue on the bottom left to a light periwinkle or lavender shade on the top right.
  • A bold graphic for a homepage features the large black text "Venmo everything" on a white field.
  • A digital promotional graphic for the Venmo Credit Card features two bright blue Visa cards floating diagonally over a soft blue and purple gradient background.
  • A clean graphic card titled 'Financial Education' features a stylized tip jar on a vibrant blue square background.
  • A split-screen lifestyle photo shows two ways of using mobile technology for payments.
  • A square black-and-white QR code features the distinctive blue PayPal double-'P' logo centered in its middle.
  • The white "venmo" wordmark is centered horizontally and vertically against a solid, vibrant sky-blue background.
  • A vibrant banner featuring a repetitive brick-like pattern of the word "venmo" in lowercase bold font on a bright blue background.

QR code imagery

1 image

QR codes appear in Venmo promotional layouts as a direct route to app or product actions. When including a QR code, preserve it as a functional asset and give it clear space and a clear call to action.

  • A custom QR code graphic where the typical square modules are replaced with solid black circles, creating a stippled aesthetic.

Download Venmo’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Venmo’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 53 images and the logos. The font files belong to PayPal, Inc, so they’re left out.

Download the Brand SkillZIP, 4.9 MB

venmo-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-illustration.md

│ ├ imagery-photography.md

│ ├ imagery-product.md

│ ├ product-interface.md

│ ├ imagery-backgrounds.md

│ └ imagery-qr-codes.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from venmo.com on 3 Nov 2026. It isn’t Venmo’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Venmo and its logos are trademarks of PayPal, Inc. Rainbrand isn’t affiliated with or endorsed by PayPal, Inc.

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