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(Brand guidelines) // Finance

Mastercard brand
guidelines

Mastercard’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mastercard.com.

Download the Brand Skill
Mastercard Symbol in red, orange and yellow
  • Mastercard Red#EB001B
  • Mastercard Yellow#F79E1B
  • Mastercard Orange#FF5F00
  • Near-black#141413

About Mastercard

Mastercard connects people, businesses and governments through payment choices and technology that help make commerce secure, simple, smart and accessible. Its purpose-led work centers on connection, opportunity and participation in the digital economy.

The Mastercard Symbol, the two interlocking circles without the name, is the primary brand mark. Use Mastercard’s official artwork and keep it intact: never recolor, outline, stretch, skew, break apart or rearrange its elements.

Use the Symbol in full color. Grayscale and solid treatments belong to the Mastercard Brand Mark and are appropriate only when full-color reproduction is unavailable. On light backgrounds use positive artwork; on dark backgrounds use reverse artwork. Maintain sufficient contrast and clear space, and reproduce every mark at a legible size.

When writing the brand name, use “Mastercard”: uppercase M, lowercase c, no space. Set it in the same typeface as surrounding text. Do not use the Symbol as a letterform or read-through in a headline or body copy.

Mastercard colors

  • Mastercard Red

    Full-color Mastercard Symbol

    HEX
    RGB

  • Mastercard Yellow

    Full-color Mastercard Symbol

    HEX
    RGB

  • Mastercard Orange

    Overlap of the circles in the Symbol

    HEX
    RGB

  • Near-black

    Text and primary buttons

    HEX
    RGB

  • Warm off-white

    Page backgrounds

    HEX
    RGB

  • Accent orange

    Website accent for eyebrows, links and highlights

    HEX
    RGB

Mastercard fonts

  • Mark for MC

    Headings · 500, Body · 450

Font names only. The Brand Skill download doesn’t include font files.

Mastercard’s voice

Write with optimism and purpose. Put people and the opportunities technology creates at the center. Explain benefits plainly, with confidence grounded in what the product or service actually does. Use inclusive language and connect individual experiences to broader participation and progress.

  • “Powering economies and empowering people”
  • “Unlocking potential for people, businesses and governments, all around the world”
  • “Connection is Priceless”
  • “We are dedicated to unlocking the potential of every individual”

Dos and don’ts

Do

  • Use official Mastercard artwork, preserve its proportions and colors, and give it clear space and sufficient contrast.
  • Write the name as “Mastercard”, with a lowercase c and no space, in the same typeface as surrounding text.
  • Lead with the human benefit, use direct language, and connect innovation with security, choice, inclusion or opportunity where relevant.
  • Keep visual and written communication clear, confident and welcoming.

Don’t

  • Don’t recolor, outline, distort, crop, separate or rearrange official Mastercard marks.
  • Don’t use the full-color Mastercard Symbol in grayscale or another color treatment.
  • Don’t place the Symbol as a read-through in a headline or body copy.
  • Don’t overstate a product benefit or rely on vague claims when a specific, understandable benefit is available.

More from the Brand Skill

Lifestyle imagery

Favor people-centered photography that presents technology and commerce as part of real life. Mastercard’s website shows individuals, families, colleagues and small-business owners in natural settings, often sharing a moment or using a phone, card, tablet or payment device. The tone is warm, candid and optimistic; represent people and places with breadth and dignity.

Product and graphic imagery

Use Mastercard’s circles, product visuals and interface imagery to make payment and technology concepts concrete. Keep the Mastercard identity intact.

Download Mastercard’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Mastercard’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

mastercard-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-lifestyle.md

│ └ imagery-product-and-graphics.md

└ assets/logos/

└ mastercard-lockup.svg

Rainbrand’s Brand Agent built this Brand Skill from mastercard.com on 30 Oct 2026. It isn’t Mastercard’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Mastercard and its logos are trademarks of Mastercard International Incorporated. Rainbrand isn’t affiliated with or endorsed by Mastercard International Incorporated.

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