15 Oct 2026
Introducing Rainbrand
Bloom is now Rainbrand. A new name for what we’re building: the brand layer for agents.
Bloom is now Rainbrand.
With the new name, we’re making our focus clearer: the brand layer for agents.
As we built Bloom, one idea kept getting clearer: the important part wasn’t any one output. It was the shared brand context behind all of them.
That’s what we’re building with Rainbrand: brand context that agents and products can use and update across their work.
If you’d like to try it:
This is our first changelog entry. We’ll use this space to share what we’re shipping and why as Rainbrand grows. Thanks for being here.