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(Brand guidelines) // Fashion and accessories

Tiffany & Co. brand
guidelines

Tiffany & Co.’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from tiffany.com.

Download the Brand Skill
Tiffany & Co. wordmark
  • Tiffany Blue®#81D8D0
  • White#FFFFFF
  • Black#000000
  • Champagne#F4F0EA

About Tiffany & Co.

Tiffany & Co. is a luxury House known for inventive artistry, exceptional craftsmanship, extraordinary diamonds and colored gemstones, and its iconic Tiffany Blue® packaging. Its work brings together heritage and modern design, with storytelling rooted in nature, love, celebration and the care invested in every creation.

Use Tiffany & Co.’s own wordmark and T&CO monogram as the brand identity. Keep the logo artwork intact and clearly legible; choose a suitable mark for the available space.

Tiffany & Co. colors

  • Tiffany Blue®

    Signature color, packaging and accents

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Black

    Logo, text and contrast

    HEX
    RGB

  • Champagne

    Warm background surfaces

    HEX
    RGB

Tiffany & Co. fonts

  • Sterling

    Primary heading · 325

  • Santral

    Section heading · 325, Body · 325, Primary button · 400

Font names only. The Brand Skill download doesn’t include font files.

Tiffany & Co.’s voice

Write with polished warmth and quiet confidence. Make the language evocative but grounded in the House’s artistry, materials, craft and heritage. Favor clear, graceful sentences over hype. In product and brand storytelling, connect beauty to the maker’s skill and the natural character of diamonds and gemstones.

  • “a constant dialogue between maker and material, craft and creativity”
  • “a balance of time-honored craftsmanship, modern design and the world’s most beautiful diamonds”
  • “a surreal journey from the figurative to the abstract”
  • “a symbol of joy and freedom—an elegant expression of the self”

Dos and don’ts

Do

  • Connect heritage and modernity through tangible design and craftsmanship details.
  • Describe diamonds and colored gemstones with precise, sensory language grounded in their light, color, rarity or form.
  • Keep copy warm, composed and focused on the significance of the piece or occasion.
  • Use Tiffany Blue® as a recognizable accent alongside a restrained white-and-black foundation.

Don’t

  • Don’t rely on generic luxury superlatives in place of specific craft, material or design details.
  • Don’t make responsible-sourcing, provenance or diamond-quality claims without using approved, current wording.
  • Don’t let decorative language obscure the meaning or readability of the message.
  • Don’t distort, obscure or substitute the brand’s own identity artwork.

More from the Brand Skill

Identity, Packaging and House Imagery

Use the House’s identity, packaging and brand-led imagery as references for Tiffany & Co. visual work. The Blue Box and blue packaging are recognizable parts of the House’s brand experience.

Campaigns and High Jewelry Imagery

Use campaign, editorial and high-jewelry visuals for work that calls for Tiffany & Co.’s expressive storytelling, inventive artistry, exceptional gemstones and nature-inspired themes. Keep this reference scoped to campaign and high-jewelry creative.

Diamond and Engagement Imagery

Use this imagery for Tiffany & Co. diamond education, engagement and celebration work. Show the House’s own product, diamond-shape education and engagement storytelling.

Product and Collection Imagery

Use Tiffany & Co.’s product and collection photography when the creative task calls for jewelry, watches, gifts or the House’s distinct collection designs. Prioritize polished presentation that gives each piece visual clarity and lets material, form and detail remain legible.

Service, Sustainability and Experience Imagery

Use this imagery for Tiffany & Co. service, care, diamond-provenance and sustainability communication. Show the House’s own customer experience and product-care guidance.

Download Tiffany & Co.’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Tiffany & Co.’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

tiffany-and-co-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-identity.md

│ ├ voice.md

│ ├ imagery-campaigns-and-high-jewelry.md

│ ├ imagery-diamonds-and-engagement.md

│ ├ imagery-products-and-collections.md

│ └ imagery-services-and-sustainability.md

└ assets/logos/

├ tiffany-and-co-wordmark.svg

└ tiffany-and-co-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from tiffany.com on 30 Oct 2026. It isn’t Tiffany & Co.’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Tiffany & Co. and its logos are trademarks of Tiffany (NJ) LLC. Rainbrand isn’t affiliated with or endorsed by Tiffany (NJ) LLC.

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