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(Brand guidelines) // Fashion and accessories

Marimekko brand
guidelines

Marimekko’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from marimekko.com.

Download the Brand Skill
marimekko wordmark in black
  • Marimekko black#141414
  • White#FFFFFF
  • Vivid red#C80213

About Marimekko

Marimekko is a Finnish design house founded in Helsinki in 1951, known for the art of printmaking and timeless design. Its expressive prints and colors appear across fashion, accessories, and homeware, creating a joyful, optimistic world of design.

Use the lowercase marimekko wordmark as the brand identity, in black on white or light backgrounds. Keep its original lettering; don’t retype the name in Mari Sans or another typeface.

Marimekko colors

  • Marimekko black

    Logo, text and the top bar

    HEX
    RGB

  • White

    Website background

    HEX
    RGB

  • Vivid red

    Website accent

    HEX
    RGB

Marimekko fonts

  • Mari Sans

    Headings and interface text · 400

  • Mari Sans Condensed

    Paragraph text and labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Marimekko’s voice

Write with warmth, optimism, and an inviting sense of creativity. Connect design to lasting use and everyday life; use clear, approachable language that can also turn playful when the subject invites it.

  • “We aim to continue creating new classics: high-quality products that stand the test of time and stay relevant across generations”
  • “With their timeless appeal, there is every reason to take good care of your Marimekko products”
  • “Our squirrel has been busy. Here’s Kurre’s collection of everything worth hoarding. And giving”
  • “From everyday moments to evening occasions, these Mariminis, maxi dresses and sets are made to keep the good times going”

Dos and don’ts

Do

  • Let expressive prints and color bring energy to clothing, accessories, and homeware.
  • Pair creative expression with timeless, functional design and language about lasting use.
  • Write warmly and directly, with playful turns of phrase when they fit the subject.
  • Keep sustainability statements specific and grounded in the work described.

Don’t

  • Don’t present Marimekko as trend-led fashion; its own description emphasizes lasting design over trends.
  • Don’t use generic, interchangeable copy where the particular print, product, or everyday use can be named.
  • Don’t make unsupported claims about product durability, sustainability, or impact.
  • Don’t capitalize, redraw or recolor the marimekko wordmark.

More from the Brand Skill

Editorial and campaign imagery

Use Marimekko’s own campaign, editorial, sustainability, care, and loyalty imagery to understand how the brand presents its prints, products, people, and customer experience.

Product imagery

Marimekko’s product imagery spans apparel, homeware, bags, accessories, and product details. Show the relevant product or pattern clearly.

Download Marimekko’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Marimekko’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

marimekko-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ editorial-imagery.md

│ ├ product-imagery.md

│ ├ colors.md

│ ├ logo.md

│ └ typography.md

└ assets/logos/

└ marimekko-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from marimekko.com on 30 Oct 2026. It isn’t Marimekko’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Marimekko and its logos are trademarks of Marimekko Corporation. Rainbrand isn’t affiliated with or endorsed by Marimekko Corporation.

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