Bloom is now Rainbrand

(Brand guidelines) // Fashion and accessories

Prada brand
guidelines

Prada’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from prada.com.

Download the Brand Skill
Prada wordmark
  • Black#000000
  • White#FFFFFF

About Prada

Prada is a fashion house whose creative identity pairs exact, modern forms with experimentation and unexpected reinterpretation. Its work moves across fashion, accessories, beauty, fragrance, and culture, using considered contrasts and a contemporary point of view.

Use Prada’s black wordmark as the brand signature. Keep the serif letterforms intact and clearly legible, and give the wordmark generous space on a clean white ground.

Prada colors

  • Black

    Wordmark, text and identity

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

Prada fonts

  • GT America

    Headings · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Prada’s voice

Write with considered precision and an intellectual, exploratory edge. Prada copy often begins with a clear proposition, then develops it through contrasts, questions, or a fresh interpretation of the familiar. Keep the language assured and specific rather than overexplaining.

  • “The skirt as object”
  • “Precision, concentration, the reactive act”
  • “Not concentration as reduction, but as an intensification of attention, a focus”
  • “An exercise in clarity, refusal can be a positive act, an antidote to complication and a means of definition”

Dos and don’ts

Do

  • Pair precision with experimentation; let a clear idea open into unexpected interpretations.
  • Use contrast purposefully, whether in material, form, or language.
  • Keep the Prada wordmark in black on white, intact and legible.
  • Write with specificity and restraint, using a strong proposition rather than generic luxury superlatives.

Don’t

  • Don’t treat a familiar garment or object as fixed; Prada’s creative language repeatedly reexamines and reframes it.
  • Don’t add decorative complexity without a clear idea or function.
  • Don’t redraw, stretch, recolor or reset the wordmark in another typeface.
  • Don’t rely on vague, inflated claims when precise language can express the idea.

More from the Brand Skill

Fashion show imagery

Use Prada runway imagery to communicate precise silhouettes, considered styling, and experimentation with familiar forms and materials. The womenswear Spring/Summer 2027 show centers on the skirt as a graphic, modern object; menswear emphasizes an exact, linear silhouette and pragmatic garments reworked through material and perspective. These are collection-specific directions, not universal outfit requirements.

Campaign imagery

Campaign work can make Prada’s idea-led fashion language cinematic, crafted, and imaginative. In the Holiday 2026 campaign, real-life subjects meet hand-drawn winter scenes; the illustration and photography are designed to work in harmony. Keep that handmade storybook treatment specific to this campaign direction rather than treating it as a universal brand template.

Website imagery

Prada’s website uses editorial imagery across product discovery, campaigns, collections, and brand stories. Keep product visuals and feature images connected to their subject.

Pradasphere imagery

Pradasphere imagery presents the house as an evolving conversation across fashion, campaigns, fragrance, places, events, and special projects. Use its varied editorial images to support cultural storytelling; preserve each image’s connection to its own feature or subject.

Fragrance imagery

Prada fragrance imagery can express identity through contrast, reinvention, and unexpected composition. Paradigme frames fragrance as an invitation to reconsider and explore; Paradoxe celebrates multidimensionality and ongoing change. Keep specific campaign talent, narratives, and product details tied to the relevant fragrance rather than generalizing them across the brand.

Prada Linea Rossa imagery

Prada Linea Rossa combines fashion and sport through innovation, design, function, and performance-minded materials. Keep its active, technical visual language specific to the Linea Rossa collection.

Download Prada’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Prada’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

prada-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-fashion-shows.md

│ ├ imagery-campaigns.md

│ ├ imagery-website.md

│ ├ imagery-pradasphere.md

│ ├ imagery-fragrance.md

│ └ imagery-linea-rossa.md

└ assets/logos/

└ prada-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from prada.com on 30 Oct 2026. It isn’t Prada’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Prada and its logos are trademarks of PRADA S.A. Rainbrand isn’t affiliated with or endorsed by PRADA S.A.

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