Bloom is now Rainbrand

(Brand guidelines) // Fashion and accessories

Loewe brand
guidelines

Loewe’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from loewe.com.

Download the Brand Skill
LOEWE wordmark
  • Black#000000
  • White#FFFFFF
  • Golden yellow#F2CA56

About Loewe

LOEWE is a Spanish fashion house whose identity brings together leathercraft, considered design, and contemporary collections. Its visual world balances restrained presentation with expressive colour, material, and craft.

Use LOEWE’s own identity marks: the LOEWE wordmark and the four-L Anagram symbol. Keep the marks distinct from product imagery, interface icons, campaign artwork, and decorative backgrounds.

Loewe colors

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Background

    HEX
    RGB

  • Golden yellow

    Website accent backgrounds

    HEX
    RGB

Loewe fonts

  • Avus Pro

    Headings · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Loewe’s voice

Write with clarity and a polished, assured tone. Use concise, sensory language to convey material, craft, silhouette, and character. Let poetic phrasing add atmosphere without obscuring what a product or collection is.

LOEWE’s copy exemplifies this balance: “A wardrobe of bold colour, hybrid materiality, and a heightened attention to craft.” “Versatility in considered twists.” “Softness, craft, and colour define this season’s wardrobe.”

  • “A wardrobe of bold colour, hybrid materiality, and a heightened attention to craft”
  • “Versatility in considered twists”
  • “Softness, craft, and colour define this season’s wardrobe”

Dos and don’ts

Do

  • Keep the visual identity clear and let the LOEWE name and Anagram remain recognizable.
  • Pair concise, direct descriptions with precise material and craft details.
  • Bring together artisanal technique and contemporary expression in product and collection storytelling.
  • Use expressive colour and material as part of the story, while keeping the overall presentation considered.

Don’t

  • Don’t let decorative elements, dense layouts, or competing type overpower the products and identity.
  • Don’t use vague luxury language where a concrete detail about material, construction, or design would be more useful.
  • Don’t turn atmospheric copy into a substitute for clear product or collection information.

More from the Brand Skill

Imagery campaigns

Campaign and collection imagery

Use campaign imagery to build a vivid world around the collection: human presence, place, clothing, accessories, and considered still-life details. LOEWE’s collection storytelling combines bold colour and hybrid materials with attention to craft, while keeping images editorial and product-aware.

Spring Summer 2027 precollection

The campaign presents a wardrobe of bold colour, hybrid materiality, and craft in Madrid, with talent moving through the city’s markets, architecture, and everyday settings. Use collection details to carry that distinct setting and human character into related creative.

Imagery products

Product imagery

Keep products legible and central. Use clean product views to show form, construction, materials, colour, and functional details; use editorial imagery to add context without losing sight of the object. The range spans leather goods, ready-to-wear, shoes, accessories, and gifts, with seasonal colours and distinctive craft details.

Imagery runway

Runway and craft imagery

Use runway imagery to show the collection as a sequence of complete looks, with front, back, and close-up views revealing silhouette and detail. Craft and backstage imagery can extend the story through materials, techniques, fittings, and the work behind the finished pieces.

Imagery spaces and packaging

LOEWE spaces

Use boutique imagery to communicate the LOEWE retail environment and its architecture.

Signature packaging

LOEWE’s packaging presentation is monochrome and carefully finished: a smoky white box, ribbon, cotton cover bag or branded tissue, with larger ready-to-wear pieces packed to preserve their shape. Gift messages may be personalized.

Download Loewe’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Loewe’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

loewe-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-campaigns.md

│ ├ imagery-products.md

│ ├ imagery-runway.md

│ └ imagery-spaces-and-packaging.md

└ assets/logos/

├ loewe-logo-2.svg

└ loewe-logo.png

Rainbrand’s Brand Agent built this Brand Skill from loewe.com on 30 Oct 2026. It isn’t Loewe’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Loewe and its logos are trademarks of LOEWE S.A. Rainbrand isn’t affiliated with or endorsed by LOEWE S.A.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)