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(Brand guidelines) // Sports leagues and events

The Masters brand
guidelines

The Masters’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from masters.com.

Download the Brand Skill

About The Masters

Masters is the annual golf championship played at Augusta National Golf Club. Its brand brings together the Tournament’s history, traditions, course, and competition, with Masters.com serving as its digital home for coverage and experiences.

Use the Masters Tournament map-and-flag mark or the complete map-and-wordmark lockup. Preserve the flag, map silhouette and lettering, and keep the white lockup on a dark or green background.

Keep sponsor marks and Augusta National Women's Amateur identity separate from the Masters Tournament identity.

The Masters colors

  • Red

    Core palette accent

    HEX
    RGB

  • Yellow

    Core palette accent

    HEX
    RGB

  • White

    Core palette light

    HEX
    RGB

  • Masters Green

    Masters.com identity and interface accent

    HEX
    RGB

  • Black

    Masters.com text

    HEX
    RGB

The Masters fonts

  • Tiempos Headline

    Heading · 400

  • Benton Sans

    Body · 400

Font names only. The Brand Skill download doesn’t include font files.

The Masters’s voice

Write with a composed, informed voice that honors the Tournament’s history while bringing its course and competition to life. Favor vivid, specific details about Augusta National and its traditions, balanced with direct factual explanation.

Use concise, polished language for digital experiences and editorial copy. When describing a moment, connect it to the people, place, or Tournament history that gives it meaning.

  • “Amidst blooming azaleas, towering pines and flowering dogwoods, the first full week of April ushers in a stage unique to golf and to sport”
  • “Take a journey down Magnolia Lane or stroll through Amen Corner, and explore the iconic traditions, moments and history of Masters Tournament like never before—past and present”

Dos and don’ts

Do

  • Use Masters Green as the main digital accent, with yellow and red as supporting accents and black and white for contrast.
  • Use the Masters mark as the identity anchor and keep visual treatments consistent with the mark’s supplied artwork.
  • Write about the Tournament with precise details, drawing on its course, traditions, history, and competition.
  • Use specific course and seasonal imagery when it supports the story.

Don’t

  • Treat sponsor marks or Augusta National Women’s Amateur identity as Masters logos.
  • Replace clear factual description with vague promotional language when the story calls for specific information.

The Masters imagery

191 images from masters.com, in 6 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Editorial imagery

14 images

Editorial and news imagery pairs Tournament photography with clear, story-led headlines. Use authentic moments from the course and competition, portraits and scenes from Augusta National, and supporting photography that reflects the article or gallery’s subject.

  • A medium shot of a young man with black hair kissing a polished gold trophy with a spiral design atop a square base engraved with "ASIA-PACIFIC AMATEUR…
  • A wide-angle, sun-drenched photograph captures a male golfer from behind at the end of his follow-through on a seaside course.
  • A smiling Black woman with long braids, identified by a 'PAIGE' name tag, balances a silver tray holding three stemmed glasses of water garnished with lime…
  • A long, winding 35mm film strip graphic curves in an 'S' shape, featuring various photographic stills from professional golf history.
  • A wide shot of a large, green golf leaderboard topped with a curved white sign reading "MASTERS" in bold green letters.
  • A triumphant male golfer is seen from behind, arms raised high in a victory V-shape while holding his white glove in one hand.
  • Rory McIlroy is captured mid-swing in a focused close-up, wearing a white Nike hat and a light blue patterned polo.
  • A smiling Rory McIlroy wearing a green Masters jacket holds a silver trophy in this video thumbnail with a dark green textured background.
  • A wide-angle photograph captures a large, green-trimmed leaderboard titled "LEADERS" standing tall against a backdrop of dense, sunlit trees on a golf course.
  • A man with short curly hair smiles while wearing a dark green blazer with a yellow logo on the chest pocket, holding a silver trophy shaped like a miniature…
  • A focused man in a blue suit and light pink tie stands prominently at the center of a crowded outdoor event, clutching a folded green jacket.
  • A male golfer wearing a white cap and light blue polo celebrates a victory by raising his arms and a putter in the air.
  • A grainy black-and-white archival photograph features a reporter in a dark suit interviewing a man in a light-colored sweater who stands with arms crossed.
  • A male golfer is captured in mid-swing, following through with his driver held high above his head as he watches his shot.

Shop imagery

2 images

The Masters shop presents the beauty and scenery of Augusta National alongside historical Tournament photography and publications. Use seasonal landscape imagery, including flowers, pine trees, fairways, and afternoon shadows, when creating Masters shop or publication materials.

  • A vertically oriented framed product shot featuring three landscape photographs of the Augusta National Golf Club inside a dark wood frame with cream matting.
  • A vibrant green golf course landscape is framed by a stone arch bridge in the foreground, reflecting in a dark pond below.

Product experience imagery

94 images

Masters.com uses course and player imagery inside its own digital experiences, including the leaderboard, player listings, and hole-by-hole tracking. Preserve product-interface imagery as product context; use it as a reference for how Masters imagery appears within a live Tournament experience.

  • A flat graphic illustration features a bright yellow, 3D-extruded map of the contiguous United States centered on a solid forest green background.
  • A wide, white digital graphic of a billboard or event panel with a slightly arched top edge and ball-capped vertical posts on each end.
  • A close-up action photograph captures a male golfer in mid-swing, his expression fixed in a determined gaze toward the horizon.
  • A close-up action photograph of a bearded male golfer finishing his swing.
  • A close-up action photograph captures a male golfer with a full reddish-brown beard finishing a powerful swing.
  • A close-up action photograph of a male golfer mid-swing, focused intently on his shot against a blurred green background.
  • This close-up action photograph captures a male golfer in the follow-through phase of his swing, glancing upward with a focused and slightly satisfied…
  • A close-up action photograph captures a male golfer with a beard mid-swing, his eyes focused intently forward.
  • A close-up action photograph of a male golfer with a focused expression at the top of his swing.
  • A close-up action photograph captures a male golfer mid-swing, focused intently on the path of his ball.
  • A close-up action photograph of a bearded male golfer with a mullet at the peak of his follow-through swing.
  • A close-up action photograph of a male golfer with light facial hair, wearing a black 'Callaway' hat and a black long-sleeved 'Descente' shirt.
  • A close-up action photograph of a male golfer with a mustache mid-swing, wearing a white PXG branded cap and a light blue polo shirt.
  • A professional golfer captured at the peak of his swing, following through with his gaze fixed intently on the ball's flight.
  • A close-up action photo features professional golfer Hideki Matsuyama in a focused follow-through pose.
  • A close-up action photo shows a male golfer mid-swing, his face set in a concentrated, open-mouthed expression as he tracks his shot.
  • A close-up action photograph captures a male golfer mid-swing, his face set in a determined grimace as he watches his shot.
  • A close-up action photo features a bearded male golfer with a focused expression as he holds his follow-through.
  • A close-up action photograph of a male golfer with a dark beard in mid-swing, looking intently toward the horizon.
  • A close-up action photograph of a male golfer finishing his swing, his head turned to track the ball with a focused, squinting expression.
  • A close-up action photograph of a male golfer following through on a swing, looking intently into the distance.
  • A close-up action photograph of a male golfer with a focused expression, captured mid-swing as his body twists and his club extends behind him.
  • A close-up action photograph captures a male golfer in the middle of a swing, his head turned to track a shot with a focused, steady expression.
  • A close-up action photograph captures a fair-skinned male golfer with blue eyes and a focused, tight-lipped expression.
  • In a medium close-up shot, a male golfer with a light beard is captured mid-swing against a blurred green background.
  • A close-up action photograph captures a focused golfer in the middle of a swing, his gaze fixed intensely on his target.
  • A close-up action photograph of a male golfer finishing his swing with a focused, determined expression.
  • A close-up action photograph captures a male golfer mid-swing, viewed from the shoulders up as he finishes his follow-through.
  • A close-up action photograph captures a male golfer mid-swing, focused intently on the flight of his ball.
  • A close-up action photograph captures a male golfer in the middle of his follow-through swing.
  • A close-up action photograph of a male golfer with a light beard, captured mid-swing as he looks intently toward his target.
  • A close-up action photo of a male golfer with an intense, tight-lipped expression at the peak of his swing.
  • A close-up action photograph captures a male golfer in mid-swing, focused intently on the flight of his ball.
  • A close-up action photograph of a male golfer with a full brown beard mid-swing, his eyes tracking the ball into the distance.
  • A close-up action photograph of a male golfer finishing a swing, his head turned to track the ball's flight with a focused expression.
  • A close-up action photograph of a bearded male golfer finishing a swing against a blurred, bright green foliage background.
  • A close-up action photograph of a male golfer mid-swing, focused intently with a serious expression.
  • A close-up action photograph captures a bearded golfer with long hair following through on a swing, his gaze intensely fixed on his shot.
  • A close-up action photograph captures a male golfer mid-swing, focused intently on the flight of his ball.
  • A close-up action photograph captures a focused golfer with a dark beard at the peak of his backswing.
  • A close-up action photograph of a male golfer following through on a swing, eyes fixed intently on the ball's flight.
  • A close-up action photograph shows a male golfer of East Asian descent following through on his swing against a blurred green background.
  • A close-up action photograph captures a male golfer mid-swing, his face focused and tense as he looks toward his target.
  • A close-up action photograph captures a male golfer mid-swing, his gaze focused intently ahead.
  • A close-up action photograph captures a young male golfer mid-swing, focused intensely as he watches his shot.
  • A close-up action photograph of a male golfer with a light beard, intensely focused as he finishes a swing with arms raised.
  • A close-up action photograph captures a male golfer in mid-swing, focused intensely as he follows through on a shot.
  • A close-up action photograph captures a male golfer in the middle of a powerful swing against a blurred green background.
  • A close-up action photograph captures a male golfer of East Asian descent in his follow-through swing against a blurred green background.
  • A close-up action photograph captures a male golfer in the middle of a swing, his gaze fixed intensely on the ball's trajectory.
  • A close-up action photograph captures a male golfer mid-swing, his focused gaze following a shot.
  • A close-up action photograph captures a male golfer mid-swing, his focused gaze following his shot against a blurred green background.
  • A close-up action photograph captures a male golfer of East Asian descent in the middle of a powerful swing.
  • A close-up action photo captures a middle-aged male golfer in mid-swing, wearing a white long-sleeved shirt and a white baseball cap with a red circular emblem.
  • A close-up action photograph of a male golfer finishing his swing against a blurred dark green background.
  • A close-up action photograph captures a male golfer mid-swing, his face focused with intense concentration.
  • A close-up action photograph captures a male golfer in the middle of his follow-through swing against a blurred green foliage background.
  • A close-up photograph captures a male golfer with a mustache wearing a black flat cap and polo shirt during his follow-through.
  • A close-up action photograph captures a male golfer with a concentrated, steady expression just after completing a swing.
  • A close-up photograph of a professional golfer with a slight smile and stubble, following through on a swing.
  • A close-up action photograph of a middle-aged male golfer with a focused, determined expression during his follow-through.
  • A close-up action photograph captures a male golfer mid-swing, wearing a navy baseball cap with the 'Transamerica' logo and a patterned short-sleeved shirt…
  • A close-up action photo features a male golfer in a mid-swing follow-through, his face turned toward the viewer with a focused expression.
  • A close-up action photo features a male golfer with a beard and glasses, his eyes tracking a shot against a soft-focus green background.
  • A close-up action photograph of a golfer in mid-swing, viewed from the side and back.
  • A close-up action photograph of a male golfer with a beard following through on a swing, eyes tracking the ball with a focused, serious expression.
  • In a medium close-up shot, a young male golfer focuses intensely on his follow-through against a blurred green background.
  • A close-up action photograph of a young man with a focused, determined expression as he completes a golf swing.
  • A close-up action photograph captures a male golfer mid-swing, focused intently on his shot.
  • A close-up action photo features a male golfer mid-swing, his eyes tracking the ball with a focused expression.
  • A close-up action photo features an East Asian male golfer in a mid-swing follow-through, his face showing intense focus as he watches his shot.
  • A close-up action photograph captures a young male golfer mid-swing, his face focused and partially obscured by his right arm as he follows through.
  • A close-up action photo features a male golfer in the middle of a swing, his gaze intensely focused forward.
  • A close-up action photograph of a male golfer finishing a swing, his gaze fixed intently on the horizon with a determined, tight-lipped expression.
  • A close-up action photograph captures a male golfer mid-swing, his focused expression fixed on the distance against a blurred green background.
  • A close-up action photograph captures a senior male golfer mid-swing, focused intently on the flight of his ball.
  • A close-up action photo captures a senior male golfer in mid-swing, wearing a red patterned polo shirt and a black cap with white "Berenberg" text.
  • A close-up action photograph of a young male golfer mid-swing, focused intensely as he watches his shot.
  • A medium close-up of a middle-aged male golfer in mid-swing, his face set in a concentrated, open-mouthed expression as he looks into the distance.
  • A medium close-up of an older man with dark skin, wearing glasses and a white baseball cap with a yin-yang logo, mid-swing on a golf course.
  • A close-up action photograph captures a male golfer with a mustache in mid-swing, his eyes fixed intently on the ball's flight.
  • A close-up action photograph captures a young male golfer mid-swing, his eyes tracking the ball with an expression of focused intensity.
  • A close-up action photo features a young male golfer mid-swing, focused intensely on his shot against a blurred green background.
  • A close-up action photograph of a male golfer finishing his swing against a soft, blurred green background.
  • This close-up action photograph captures a male golfer in the middle of his swing, viewed from the back and side as he gazes toward the green.
  • A close-up shot of a professional golfer watching his shot against a soft-focus green background.
  • A close-up action photograph captures a young male golfer mid-swing, wearing a navy blue cap with 'SRIXON' in white text and a blue-and-white patterned polo…
  • A close-up action photograph of a male golfer in a mid-swing follow-through.
  • A close-up action photo features a young male golfer with a concentrated expression as he follows through on a swing.
  • A close-up action photograph of a male golfer with a focused expression, mid-swing with his club resting behind his shoulders.
  • A close-up photograph features a middle-aged man with a salt-and-pepper beard mid-swing on a golf course.
  • A close-up action photograph captures a focused senior male golfer in mid-swing, his eyes tracking the ball into the distance.
  • A close-up action photograph of a male golfer with a light beard, focused intensely on his follow-through.
  • A wide-angle landscape photograph features the iconic Hogan Bridge at Augusta National Golf Club, an arched stone footbridge covered in artificial turf…

Course imagery

26 images

Course imagery should evoke Augusta National’s landscape and distinctive holes. The course is shown through scenic hole photography, course information cards, and hole-specific visual details. Use the Tournament’s own course imagery as a reference for course-focused creative.

Hole-specific imagery includes the Flowering Crab Apple hole page’s course photograph, plant detail, strategy diagrams, and pin-location visuals.

  • A wide landscape photograph captures a lush green golf course fairway bordered by dense, towering pine trees under a cloudy blue sky.
  • A high-angle 3D digital simulation of a golf driving range shows several white shot arcs and one prominent yellow arc tracing ball flights across a lush…
  • A wide-angle landscape photograph features a pristine golf course fairway under a bright, clear blue sky.
  • A vibrant wide-angle landscape photo of a lush, manicured golf fairway under a clear blue sky.
  • A wide-angle landscape photo captures the pristine fairway of a golf course featuring undulating bright green grass and multiple large, brilliant white sand…
  • A pristine wide-angle landscape photo of a golf green nestled against a backdrop of dense pine and deciduous trees.
  • A wide, sunlit landscape photo of a lush green golf course featuring two large, curving white sand bunkers in the foreground.
  • A wide shot of a pristine, rolling green golf course features a vibrant yellow flagstick on a manicured putting green in the foreground.
  • A row of pristine, wavy white sand bunkers cuts across a vibrant green fairway in this wide-angle landscape photograph.
  • A vibrant landscape photograph of a manicured golf course fairway with rolling green hills and long tree shadows stretching across the grass.
  • A wide-angle landscape photograph features the sprawling, rolling green of a golf course under a clear blue sky.
  • A pristine golf course green is the focal point, characterized by several undulating white sand bunkers carved into the vibrant green fairway.
  • A vibrant wide-angle landscape photograph features the impeccably manicured 12th hole at Augusta National Golf Club under a bright blue sky.
  • A pristine landscape photo of the 12th hole at Augusta National features a triple-arch stone bridge spanning a reflective creek in the foreground.
  • A pristine wide-angle photograph of a lush green golf course hole framed by blooming pink and white azaleas.
  • Long, diagonal shadows from tall pine trees stretch across a vibrant, undulating green fairway in the late afternoon sun.
  • A wide-angle landscape photograph features a meticulously manicured golf course green in the foreground, bordered by a dark water hazard.
  • A wide-angle landscape photograph of a pristine golf course hole featuring a blue water hazard in the foreground.
  • A pristine golf green with a single yellow flag is framed by two curving, stark white sand bunkers in the foreground.
  • A pristine green golf course is captured at sunset, highlighting a large, empty manual scoreboard titled "LEADERS" standing beside an oak tree.
  • A minimalist white line-art illustration of a five-petaled flower, resembling a plumeria or jasmine blossom, centered within a muted taupe circular badge.
  • A close-up photograph features sprawling branches of a flowering crabapple tree laden with clusters of pale pink and white blossoms against a vibrant,…
  • A top-down digital rendering of a golf course green and fairway, divided into a colorful heat map of segmented zones.
  • A top-down digital illustration depicts a lush green golf course hole bordered by dense rows of textured trees.
  • A high-angle, top-down view shows a lush green golf course green featuring six small yellow flagsticks scattered across the surface.
  • A horizontal legend graphic titled 'SCORING AVERAGE KEY:' in bold, gray sans-serif text.

Vault imagery

41 images

Masters Vault imagery organizes archival Tournament content into final-round replays, official films, original series, essays, and related event programming. The presentation pairs recognizable Tournament moments with descriptive program titles and a consistent locked-content overlay. Preserve this imagery when creating work about the Vault experience.

  • A wide, high-angle action shot captures a massive, cheering crowd with arms raised as a golfer finishes a swing on a vibrant green fairway.
  • A triumphant Rory McIlroy raises both arms and his golf club in celebration on a sun-drenched green at the Masters.
  • A wide-angle photograph captures a golfer in mid-swing on a sun-drenched fairway at the Masters tournament, surrounded by dense pine trees and a large…
  • A wide-angle photo captures a lone golfer mid-swing on a bright green fairway, flanked by large crowds of spectators and tall pine trees under a clear blue sky.
  • A wide-angle landscape photograph shows a golfer and his caddie walking across a pristine green fairway toward white sand traps at the 2022 Masters.
  • A low-angle landscape photo shows a golfer and caddie crossing a stone bridge over water, perfectly mirrored in the reflection below.
  • A wide-angle golf action shot features Dustin Johnson putting on a vibrant green, with a white-clad caddy looking on and a dense tree line in the background.
  • A golfer in a vibrant red shirt and black pants follows through on a powerful drive at the 2019 Masters Tournament.
  • A vibrant cluster of four magenta azalea blooms dominates the center of this close-up photograph.
  • A male golfer in a white cap and blue shirt kneels on a green course, head tilted back in a jubilant shout with clenched fists.
  • A professional golfer in a light tan polo and white cap is captured mid-swing against a blurred background of a dense gallery of spectators.
  • A close-up action photograph captures a male golfer in a red polo and white Callaway hat finishing a powerful swing against a blurred background of spectators.
  • A golfer in a white cap and navy-patterned shirt is captured mid-swing against a blurred green forest backdrop.
  • A focused male golfer in a white Srixon cap and a light-yellow striped polo shirt stares intently ahead against a blurred green background.
  • A close-up photograph of a bearded golfer in a white TaylorMade cap and striped navy Adidas polo looking pensively off-camera.
  • A smiling Tiger Woods wearing a iconic red polo and black Nike cap dominates this promotional graphic against a soft-focus green golf course.
  • Large white serif text reading '2018' dominates this digital graphic, set against a blurred green golf course.
  • A close-up photo shows golfer Rory McIlroy clutching his head with both hands in a moment of intense emotion or disbelief, eyes closed and teeth clenched.
  • A triumphant Jack Nicklaus celebrates on the green with his arms raised and fists clenched in this grainy, vintage photograph.
  • A close-up photograph features Ken Griffey Jr.
  • A wide shot shows a golfer hitting out of a white sand bunker onto a vibrant green golf course, set against a backdrop of modern high-rise apartments and a…
  • A male golfer in mid-swing on a bright green course, set against a backdrop of a dense, hazy skyscraper skyline.
  • A medium shot of golfer Jordan Spieth walking across a green, holding his putter aloft against a backdrop of vibrant pink azaleas and lush foliage.
  • A medium close-up of a young Bernhard Langer smiling and giving two thumbs up while wearing the iconic Masters green jacket.
  • A golfer in a blue shirt and white cap watches his drive against a dramatic, fiery sunset that shifts from deep purple to golden yellow.
  • A professional golfer smiles while holding the Masters Tournament trophy, a silver scale model of the Augusta National clubhouse.
  • A man in a green Masters-style blazer smiles in profile as he holds up the silver Masters clubhouse trophy against a pale blue sky.
  • A smiling, bearded man in a green Masters jacket proudly lifts the silver clubhouse trophy above his head against a clear blue sky.
  • A smiling man with a beard and curly hair triumphantly hoists the Masters trophy, a silver scale model of the Augusta National clubhouse, high above his head.
  • A smiling golfer in a striped polo is presented with the iconic green jacket by another man in the same attire during an outdoor ceremony.
  • A triumphant male golfer of East Asian descent raises both arms in celebration, wearing an iconic green blazer over a white striped polo.
  • A medium shot of a smiling, bearded man in his thirties putting on a distinctive dark green golf jacket over a navy blue striped polo shirt.
  • Tiger Woods beams with a broad, jubilant smile while wearing the iconic Masters green jacket, hoisting a silver trophy shaped like a clubhouse high above his…
  • A woman golfer in a white long-sleeve shirt and black skirt completes a full swing on a sunny green, her driver held high as she watches the ball against a…
  • A close-up action photo of a female golfer mid-swing, wearing a white long-sleeve shirt and black Callaway hat, dominates the right side of this video…
  • Two women celebrate with a fist bump while walking across a bright green fairway during the 2025 Augusta National Women's Amateur.
  • A female golfer in a maroon long-sleeve shirt and cap is captured mid-swing against a bright blue sky at the Augusta National Women's Amateur.
  • A wide action shot captures a female golfer in a maroon shirt mid-swing on a pristine green fairway at the Augusta National Women's Amateur.
  • A close-up action photo features a female golfer in mid-swing, wearing a white Callaway visor, sunglasses, and a peach floral polo against a lush green…
  • A female golfer in a white skirt and patterned shirt putts on an undulating, sun-dappled green during the Augusta National Women's Amateur.
  • A wide-angle sports photograph captures a female golfer in mid-swing on the lush, rolling green of a golf course, with a caddy and spectator watching from…

Tournament heritage imagery

14 images

The Tournament’s visual storytelling draws on its founders, historic traditions, milestone moments, trophies, statistics, results, and past champions. Use archival and contemporary Tournament imagery to convey continuity across eras.

  • A vintage, black-and-white headshot of a man with a stern, focused expression.
  • A black and white archival portrait shows a man with slicked-back, center-parted hair and a serious, direct gaze.
  • A grainly black-and-white close-up photograph of a man with a slight smile looking off-camera to the right.
  • A vintage black-and-white portrait captures a man wearing a flat cap and a dark, buttoned jacket.
  • A vintage medium-shot photograph captures a male golfer in the middle of a powerful swing, dressed in a vibrant yellow sweater, bright lime green trousers,…
  • A grainy black-and-white historical photograph depicts a large, two-story plantation-style house with a wide wrap-around porch supported by columns.
  • A beaming Tiger Woods holds the Masters clubhouse trophy high with both hands while wearing his iconic green jacket and a large silver watch.
  • A black-and-white archival photograph shows five men standing side-by-side in a horizontal row, dressed in dark blazers, ties, and light-colored pleated…
  • A line of international flags, including those of Germany, Ireland, and Italy, waves against a backdrop of green foliage above a large Masters tournament…
  • A medium photo captures two male golfers wearing iconic green Masters jackets shaking hands against a blurred background of a cheering crowd.
  • A wide-angle landscape photograph captures the iconic reflection of tall pine trees and a massive gallery of spectators on a dark, still lake at a…
  • A joyous, candid close-up captures a man and a young girl embracing with wide smiles at a golf tournament.
  • A wide cinematic photograph of a golfer in a white hat and navy polo walking across a historic, multi-arched stone bridge.
  • A profile photograph shows a man in a vibrant green blazer smiling broadly as he holds a silver trophy modeled after a colonial-style clubhouse.

Download The Masters’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow The Masters’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 192 images and the logos. The font files belong to Augusta National, Inc, so they’re left out.

Download the Brand SkillZIP, 13.6 MB

the-masters-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ editorial-imagery.md

│ ├ typography.md

│ ├ shop-imagery.md

│ ├ brand-colors.md

│ ├ product-experience-imagery.md

│ ├ course-imagery.md

│ ├ identity-marks.md

│ ├ vault-imagery.md

│ └ tournament-heritage-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from masters.com on 3 Nov 2026. It isn’t The Masters’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

The Masters and its logos are trademarks of Augusta National, Inc. Rainbrand isn’t affiliated with or endorsed by Augusta National, Inc.

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