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(Brand guidelines) // Sports leagues and events

Formula 1 brand
guidelines

Formula 1’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from formula1.com.

Download the Brand Skill

About Formula 1

Formula 1 is a global motorsport brand built around elite racing, the people and technology behind it, and the excitement of following each season. Its digital experience brings together race coverage, results, analysis, video, and fan services.

Use the Formula 1 wordmark or standalone mark as the brand identifier. The red wordmark is the default; use the white version when a dark or image background calls for it. Keep identity artwork distinct from editorial photography, partner marks, team logos, and interface icons.

Formula 1 colors

  • F1 Red

    Signature accent

    HEX
    RGB

  • Pale Grey

    Interface background

    HEX
    RGB

  • Charcoal

    Interface text

    HEX
    RGB

Formula 1 fonts

  • Formula1 Display

    Display headings

  • Titillium Web

    Supporting and body text

Font names only. The Brand Skill download doesn’t include font files.

Formula 1’s voice

Write with the pace and confidence of a live sport, but make the subject easy to follow. Speak directly to fans, lead with the action or question, and explain technical or sporting detail in clear language. Keep the energy lively without sacrificing useful information.

Formula 1’s copy pairs short, emphatic lines with welcoming explanations. Examples include “New to Formula 1? This is all you need to know about our exhilarating sport.”, “F1 is fast! Day or night. Rain or shine.”, and “You’ve got questions – we’ve got answers...”

For longer storytelling, build momentum through concrete setbacks, decisions, competition, and outcomes. Use specific facts to make the drama credible, and keep fans close to the people and moments in the sport.

  • “New to Formula 1? This is all you need to know about our exhilarating sport”
  • “F1 is fast! Day or night. Rain or shine”
  • “You’ve got questions – we’ve got answers...”

Dos and don’ts

Do

  • Use F1 Red as a focused accent and keep supporting layouts clear and easy to scan.
  • Use the red wordmark as the default identity and the white wordmark where contrast calls for it.
  • Make headlines direct and energetic; pair a vivid hook with clear explanatory copy.
  • Bring the sport to life with authentic racing, driver, team, circuit, and fan imagery, chosen to suit the story.

Don’t

  • Don’t substitute partner or team marks for Formula 1’s own identity.
  • Don’t let decorative effects or dense copy obscure the message or make key information hard to scan.
  • Don’t make copy so technical or insider-focused that new fans cannot follow it.
  • Don’t make every story sound like a race-day headline; keep factual reporting clear and grounded in its subject.

Formula 1 imagery

188 images from formula1.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery editorial

114 images

Editorial and campaign imagery

Use Formula 1’s broad editorial image language to tell the story of the sport: close racing, drivers and teams, celebrations, circuits, technical detail, and fans. Favor a strong, legible subject and a sense of movement or occasion. News, results, and video tiles use photography as an entry point to specific stories rather than as generic decoration.

Video and news imagery spans race highlights, onboard action, interviews, radio, driver profiles, and event galleries. Keep thumbnails tied to their specific subject and editorial context.

Use images to bring context to explainer content, driver journeys, and season or event calendars. Let the photograph or graphic carry the story; keep headlines and explanatory text distinct.

  • The Formula 1 logo is presented in stark white against a solid, vibrant red background.
  • The iconic white Formula 1 logo is centered on a vibrant, solid red background.
  • A young, ecstatic racing driver in a white Mercedes team shirt with logo and 'UBS' text celebrates while being hoisted above a dense crowd of photographers.
  • A low-angle, medium-shot photograph of a jubilant racing driver with curly hair celebrating at night.
  • A medium shot of a young man with brown hair and black sunglasses looking directly ahead with a neutral expression.
  • A high-energy, candid photograph captures a victory celebration at a racetrack at night, filled with champagne spray.
  • A triumphant athlete in a white racing suit is hoisted onto someone's shoulders, holding a silver trophy high amidst a dense, chaotic swarm of photographers…
  • A close-up, high-energy photo of a racing team celebrating a victory, centered on a young man in a white Mercedes-AMG Petronas gear with both fists raised in…
  • A tight close-up photograph features an older man with a stern, deeply displeased expression and a pronounced downward frown.
  • A close-up action photograph captures a young man with curly brown hair celebrating with an open-mouthed, jubilant expression.
  • A close-up photo of a male race car driver wearing a bright red Ferrari racing suit and cap, holding a white towel to his face while looking directly at the…
  • A triumphant group photo on a podium features a young driver in a black Mercedes-Petronas suit being hoisted into the air by two fellow racers.
  • A close-up portrait of a smiling East Asian male racing driver standing outdoors at a track.
  • A close-up photograph captures a young racing driver in a black Mercedes-AMG PETRONAS firesuit and a teal cap sharing a celebratory hug with a team member on…
  • A close-up action photograph captures a young male racing driver shouting in jubilation while holding a silver trophy and a green champagne bottle.
  • Two young male racing drivers stand side-by-side outdoors, wearing team-branded apparel and caps.
  • A close-up portrait of Max Verstappen smiling and raising a clenched fist in celebration against a blurred racetrack crowd.
  • A pack of Formula 1 race cars crowds into a tight, sunlit corner on a racetrack, led by a silver and teal Mercedes car on the far right.
  • A wide-angle daytime photograph captures the high-energy start of a Formula 1 race from an elevated grandstand perspective.
  • A high-angle wide shot captures a pack of colorful Formula 1 race cars snaking through a tight asphalt curve lined with red and white curbs.
  • A full-body studio portrait shows a young man with wavy brown hair standing in profile, wearing a black Mercedes-AMG PETRONAS Formula One racing suit.
  • A full-body portrait shows Max Verstappen standing in a three-quarter pose, dressed in his dark navy and royal blue Oracle Red Bull Racing suit.
  • A full-body studio portrait shows Lewis Hamilton standing in a vibrant red Ferrari racing suit with white side stripes and various sponsor logos including…
  • A high-octane point-of-view shot from a Ferrari Formula 1 car cockpit, with the driver's red helmet visible under a black halo protection bar.
  • A medium shot of Mohammed Ben Sulayem seated at a desk, looking directly at the camera with his hands clasped over a black leather blotter.
  • A side-by-side photo montage showing a young man and a small child, both looking upward with a sense of wonder.
  • A Red Bull Formula One car speeds across a dark asphalt track, framed in a side-angle action shot with another blurry car in the background.
  • A close-up photograph of a young man with curly brown hair looking off-camera with a slight, thoughtful smile.
  • A close-up photograph features a young male driver smiling and giving a thumbs-up while wearing a black Mercedes-AMG Petronas racing suit adorned with…
  • Two red and white Ferrari Formula 1 cars lead a packed grid of racing competitors down a grey asphalt track.
  • A pink and blue Alpine Formula 1 race car speeds through a corner on an asphalt track, captured in a low-angle action shot.
  • A white and red Haas Formula 1 car dominates the frame as it navigates a track, captured in a sharp action photograph.
  • Two Formula 1 race cars speed side-by-side through a corner on an asphalt track.
  • A low-angle, head-on photograph of a vibrant papaya orange and black Formula 1 race car as it speeds toward the camera on a track.
  • A high-angle, wide shot of a Formula 1 starting grid as the pack of brightly colored race cars thunders down a wide grey asphalt track towards the camera.
  • A close-up photograph captures a young man with curly brown hair and teary eyes during an interview.
  • A close-up photograph of a professional racing driver with light-colored eyes looking off-camera during an interview.
  • A close-up headshot of a fair-skinned man with blue eyes and light stubble wearing a blue Oracle Red Bull Racing cap and polo shirt.
  • A medium close-up of Lewis Hamilton wearing a red Scuderia Ferrari team sweatshirt featuring HP and Puma logos during an interview.
  • A head-and-shoulders portrait of a young East Asian man with short dark hair and a white towel around his neck.
  • A close-up photograph features Lewis Hamilton wearing a vibrant red Ferrari cap and team shirt emblazoned with the HP and Puma logos.
  • A first-person point-of-view camera shot from a Williams Formula 1 car speeding down the pit lane, with the 'Kraken' logo visible on the halo.
  • A close-up shot captures a Formula 1 driver in a green cap and black Petronas racing suit sharing an emotional embrace after a race.
  • A driver's-eye-view from an on-board camera of a Formula 1 car speeding down a track lined with purple 'QATAR AIRWAYS' barriers.
  • A digital collage of four separate headshots shows diverse smiling adults against neutral backgrounds.
  • A close-up portrait shows a young man with messy blond hair and a serious expression being interviewed in a racing garage.
  • A close-up photograph features a young male race car driver with curly brown hair looking pensively off-camera during an interview.
  • A close-up photograph features a young racing driver with an introspective expression during an interview.
  • A split-screen graphic features a headshot of Formula 1 driver Max Verstappen against a textured blue background, wearing his dark blue Oracle Red Bull…
  • A close-up profile shot captures a young man with dark, curly hair smiling with his eyes closed in a moment of pure joy.
  • A middle-aged man with glasses and a friendly smile is the central focus of this medium shot, wearing a white button-down shirt featuring the Tommy Hilfiger…
  • A medium shot shows a young racing driver in a black Mercedes suit holding the green, white, and red Italian flag over his shoulders with a subtle smile.
  • A close-up portrait shows a young man with dark curly hair and brown eyes during an interview.
  • A close-up photograph features a man in a black Cadillac Formula 1 Team jacket and cap speaking into a red F1 logo microphone.
  • A close-up shot captures Formula 1 driver Charles Leclerc during an interview, wearing a red Scuderia Ferrari cap and racing suit branded with the HP and…
  • A medium close-up photo of a young man with dark, middle-parted hair wearing black sunglasses and a professional racing suit.
  • A celebratory action photo captures a man in a black polo and grey trousers spraying champagne over two athletes draped in a large green, white, and red…
  • A Red Bull Oracle Formula One racing car speeds across a wide asphalt track during a race under overcast skies.
  • A candid side-profile photograph captures two race car drivers smiling together amidst a crowded paddock.
  • A close-up action photograph captures a Mercedes Formula 1 driver in a teal and white helmet and black racing suit standing in front of a packed stadium.
  • A low-angle action photograph captures a jubilant young racing driver celebrating against a dark night sky.
  • A close-up photograph of a smiling race car driver of East Asian descent walking outdoors at a track.
  • A top-down action photo captures a cyclist in a white jersey being swarmed by a chaotic sea of photographers and fans after a victory.
  • A vibrant medium shot captures a dense crowd of ecstatic Mercedes-AMG PETRONAS Formula One fans and staff celebrating with raised fists and joyful shouts.
  • A close-up candid photo captures a young racing driver in a teal Mercedes cap and black Petronas jumpsuit, smiling as he embraces a team member at a racetrack.
  • A close-up photograph captures a young man celebrating a victory with an ecstatic smile and a clenched fist held high.
  • A medium shot of Formula 1 driver George Russell standing on a podium, wearing a dark green Mercedes-AMG PETRONAS fire suit with prominent "Microsoft" and…
  • A close-up portrait of an older, balding man with a stern or concerned expression, his brow furrowed and lips tightly downturned.
  • A close-up photograph captures a young male racing driver with messy brown hair burying his face in his hands in a moment of exhaustion or despair.
  • A young racing driver shouts in celebration, hoisting a champagne bottle in one hand and pumping his fist in the other.
  • A field of Formula 1 race cars charges down a track during a race start, led by a red Ferrari followed closely by a dark Oracle Red Bull car and a…
  • A dense pack of Formula 1 cars races down a long asphalt straight towards the camera under overcast skies.
  • A field of colorful Formula 1 race cars charges down a narrow street circuit, with a red and white Ferrari leading the pack into the foreground.
  • Several Formula 1 drivers, including Lando Norris and George Russell in their branded racing suits, stand on a sunny racetrack in front of packed grandstands.
  • A high-angle photo captures a Ferrari Formula 1 pit crew in vibrant red jumpsuits and white helmets frantically servicing a red and white race car.
  • A vibrant nighttime action photograph shows a red Ferrari Formula 1 car and a dark Oracle Red Bull Racing car speeding down the illuminated Las Vegas Strip…
  • A shower of bright white sparks trails behind a white and red Formula 1 car as it bottoms out while racing a lime green car at night.
  • The bold white text 'F1 GLOSSARY' is set against a dark, textured charcoal background on the left, while a grid of six tilted polaroid-style photos dominates…
  • A blonde woman in a Mercedes-branded baseball cap cheers with her arms raised wide while sitting on a man's shoulders amidst a dense, sunny crowd at a racing…
  • A close-up, shallow-depth photograph captures the sleek side mirror of a pink and white Formula 1 race car, which reflects a red car trailing behind.
  • A close-up shot focuses on an intricate carbon fiber Formula 1 steering wheel featuring a bright central digital display.
  • A pack of colorful Formula 1 race cars charges down a narrow urban track during the start of a race, viewed from a high-angle front-facing perspective.
  • Three female race car drivers stand side-by-side on a podium, each triumphantly holding a tall, silver trophy with a distinctive fin-like top.
  • A graphic for the 'F1 EXPLAINS PODCAST' features the iconic red Formula 1 logo positioned above bold, black block lettering.
  • A high-action action shot of Formula 1 cars racing at night, led by a dark navy Red Bull car with prominent ORACLE and Mobil 1 branding.
  • The red F1 logo and white 'Fantasy' text anchor this graphic set against a dark background with subtle diagonal grey stripes.
  • A vibrant red graphic features the white Formula 1 logo followed by the word "Predict" in a bold, modern sans-serif typeface.
  • A smartphone angled in front of a blurred racetrack background displays the Formula 1 'HIGHER OR LOWER powered by aws' mobile game.
  • A close-up product shot features a sleek silver smartphone angled slightly to the right, showcasing a mobile memory matching game.
  • A bold graphic features a large, angular red question mark centered against a white background with light grey diagonal speed lines.
  • A low-angle, wide shot of a high-tech sim-racing arena illuminated by red and blue spotlights.
  • A pack of Formula 1 cars maneuvers through a tight corner on a sunny racetrack during a grand prix.
  • A 2027 FIA Formula 1 World Championship race schedule graphic featuring a bold red F1 logo at the top and a stylized '2027' at the bottom.
  • A racing driver in a red and white suit runs his hand through his hair with a frustrated expression while standing in a busy pit lane.
  • A medium studio shot features a male racing driver in a navy team suit adorned with ORACLE and Red Bull logos, gazing directly at the camera with a neutral…
  • A medium wide-angle shot captures an ecstatic crowd of Mercedes-AMG PETRONAS Formula One Team fans and staff cheering with raised fists.
  • A young racing driver smiles as he looks down at a large silver trophy he is holding, wearing a black Mercedes-AMG PETRONAS team cap and jersey featuring…
  • A high-action wide shot captures a Mercedes-AMG PETRONAS Formula One pit stop, with mist or brake dust swirling around the silver and teal car.
  • A side-profile action shot of a sleek black and teal Petronas-branded Formula 1 race car speeding across a gray asphalt track.
  • A man stands centered in a studio shot wearing a black Mercedes-AMG PETRONAS F1 team hoodie and matching baseball cap against a plain white background.
  • A close-up portrait shows a young man with messy blonde hair and a serious expression looking slightly off-camera.
  • A smiling race car driver wearing a green Mercedes cap and a black Petronas racing suit is being hoisted up by a cheering crowd of photographers and crew.
  • A medium shot shows a young male race car driver in a black Mercedes-AMG PETRONAS racing suit and cap, closing his eyes with an expression of relief or triumph.
  • A close-up selfie-style photo captures a young man with curly hair leaning into the camera lens with a playful pucker, set against the bustling backdrop of a…
  • A close-up studio portrait shows a man with dark, wavy hair and a friendly, wide-toothed smile.
  • A wide-angle daytime photograph captures the high-energy start of a Formula 1 race from behind a dense crowd of spectators holding up phones.
  • A fleet of Formula 1 race cars advances down the start-finish straight under a large blue overhead banner that reads "LET'S GO.O" in white block letters.
  • A low-angle action photo captures a fleet of Formula 1 cars racing down a wide track directly toward the viewer under a dark blue 'RBS' gantry.
  • A high-angle wide shot captures a pack of Formula 1 cars navigating a tight asphalt curve lined with yellow and blue curbs at the Interlagos circuit.
  • A high-angle wide shot captures a pack of Formula 1 race cars navigating a sharp turn on a gray asphalt track bordered by green grass and a red-and-white curb.
  • Three Formula 1 drivers stand smiling on a podium, holding silver plaques against a vibrant red backdrop patterned with the "F1 SPRINT" and "Silverstone" logos.
  • A close-up photograph captures an emotional hug between a younger man in a green cap and an older man, both smiling joyfully.
  • A close-up photograph features Lewis Hamilton wearing a bright red Ferrari racing suit and cap, holding a white towel to his mouth with a focused expression.
  • Five glowing red starting lights arranged horizontally illuminate a dark, smoky background, reminiscent of a Formula 1 race start.

Imagery product

74 images

Product and interface imagery

Formula 1’s digital products combine live race information, stats, standings, schedules, video, and subscription features. Preserve the visual language of those experiences: clear hierarchy, structured data, useful labels, and imagery that supports the user’s task. Race and results views place drivers, teams, dates, and performance data in organized lists or cards; live timing emphasizes immediate access to session details and multiple data views.

Driver and team cards use portraits, team details, and car imagery within a consistent Formula 1 information experience. Use these examples to inform data-rich card layouts without treating the team identities as Formula 1 marks.

  • A horizontal halftone graphic creates a dynamic sense of motion, featuring a swarm of black dots that converge into a central arrow-like peak pointing right.
  • A pack of multi-colored Formula 1 racing cars speeds toward the viewer during a race start, led by a vibrant orange McLaren and a red Ferrari.
  • A digital product showcase features the Formula 1 website and mobile app across a silver laptop, a black tablet, and two smartphones.
  • A wide-format graphic featuring a grid of twelve faint, desaturated photos related to Formula 1 racing.
  • A full-body studio portrait shows a light-skinned male racing driver standing at a slight three-quarter angle, wearing a black professional racing suit with…
  • A full-body studio photograph of a male racing driver standing in a three-quarter profile, looking toward the camera with a subtle smile.
  • A full-body studio portrait of a male race car driver standing with a neutral expression.
  • A full-length studio portrait of a male Formula 1 driver standing with a neutral expression and hands at his sides.
  • A full-body studio portrait of Lando Norris standing at a three-quarter angle in his bright orange and black McLaren racing suit.
  • A full-body studio portrait of a young male racing driver with short blonde hair standing with a neutral expression.
  • A full-body studio photograph of a male race car driver standing with his hands behind his back and a slight smile.
  • A full-body studio portrait of a young male race car driver standing in a three-quarter profile.
  • A full-body studio photograph of a race car driver standing at a slight angle with a neutral expression.
  • A full-body studio photograph of a male race car driver standing in a three-quarter pose.
  • A full-body studio portrait of racing driver Fernando Alonso standing in a confident, front-facing pose.
  • A full-body studio portrait of a male racing driver standing at a slight angle and smiling confidently.
  • A full-body studio portrait of a male race car driver standing with his hands behind his back and a slight smile.
  • A studio-lit full-body portrait shows a male racing driver standing forward-facing with a calm expression.
  • A full-body studio photograph of a young male racing driver with dark curly hair, standing at a three-quarter angle.
  • A full-body studio photograph of a male racing driver with dark curly hair, standing in a slight three-quarter profile and looking directly at the camera.
  • A full-body studio photograph of a male race car driver standing with a slight smile and arms at his sides.
  • A full-body studio photograph of a young male racing driver standing tall with a neutral expression.
  • A full-body studio portrait of a male racing driver standing at a slight angle with his hands behind his back.
  • A full-body studio photograph of a young male race car driver standing in a three-quarter pose against a plain background.
  • A studio portrait of an Asian male race car driver in a three-quarter view, looking directly at the camera with a neutral, serious expression.
  • A full-body portrait shows a male racing driver standing confidently with a slight smile, wearing a professional Audi Sport racing suit and red boots.
  • A full-body studio portrait of a young male racing driver with short, wavy blonde hair standing in a neutral, forward-facing pose.
  • A full-body studio photograph of a young male racing driver standing with his hands behind his back and a neutral expression.
  • A full-body studio portrait of a male racing driver standing with his hands behind his back in a serious, neutral pose.
  • A full-body studio photograph of a professional race car driver standing at a slight angle and smiling.
  • A full-body studio photograph of a young male racing driver standing tall in a bright orange and black racing suit.
  • A full-body studio portrait of a male racing driver standing in a white and blue firesuit with a calm, neutral expression.
  • A full-body studio photograph of a male race car driver with dark hair, standing in a relaxed three-quarter pose.
  • A full-body studio portrait of an Asian racing driver standing with his arms crossed in a confident, neutral pose.
  • A full-body studio portrait of a male racing driver standing in a three-quarter profile, wearing a black Mercedes-AMG PETRONAS Formula One Team fire suit.
  • A full-body portrait shows a young man with curly brown hair standing in a side-profile pose, facing the camera with a subtle smile.
  • A full-body studio photograph of race car driver Charles Leclerc standing in a bright red Ferrari racing suit with white vertical stripes down the sides.
  • A full-body studio portrait features Lewis Hamilton standing with his hands clasped, wearing a vibrant red Ferrari racing suit adorned with several sponsor…
  • A full-body studio portrait of Max Verstappen standing in a three-quarter profile while wearing his navy blue Red Bull Racing fire suit and matching racing…
  • A full-body studio photograph of a young male racing driver standing at a slight angle with a serious expression.
  • A full-body studio portrait of Lando Norris standing in a three-quarter profile, wearing a vibrant orange and black McLaren racing suit.
  • A full-body studio portrait of Oscar Piastri standing in his bright orange and black McLaren racing suit.
  • A full-body studio portrait of racing driver Liam Lawson, standing in a three-quarter pose while facing the camera with a neutral expression.
  • A full-body studio portrait of a young male racing driver with dark curly hair, standing with his hands behind his back in a serious pose.
  • A full-body studio portrait of a male racing driver standing at a slight angle with his hands behind his back.
  • A full-body studio portrait of a young male racing driver with wavy brown hair, standing at a slight angle with a calm expression.
  • A full-body studio photograph of driver Oliver Bearman standing in profile, his head turned forward with a neutral expression.
  • A full-body studio portrait of a male racing driver standing with his hands behind his back, looking directly at the camera with a neutral expression.
  • A full-body studio photograph of a male race car driver standing in a three-quarter pose against a plain background.
  • A full-body studio photograph of a young male racing driver with dark curly hair, standing in a three-quarter pose.
  • A full-body studio photograph of Carlos Sainz standing in a three-quarter profile pose, wearing a white Williams racing suit with vertical blue stripes down…
  • A full-body studio portrait features Alex Albon in a white racing suit with bright blue side panels and a yellow name tag.
  • Full-body studio photograph of race car driver Fernando Alonso standing forward in a dark teal Aston Martin racing suit.
  • A studio full-body portrait of race car driver Lance Stroll standing in profile, wearing a teal Aston Martin racing suit and black Puma racing boots.
  • A full-body studio portrait of a male racing driver standing at a three-quarter angle.
  • A full-body studio portrait of Valtteri Bottas standing in a black and white racing suit.
  • A full-body profile photo of a young male racing driver with wavy brown hair, standing with his hands behind his back and a slight smile.
  • A sharp profile shot captures a black and silver Mercedes-AMG Petronas Formula One car streaking across a track, rendered with a dramatic motion blur.
  • A close-up, ground-level photograph focuses on an F1 driver's focused eyes through the visor of a vibrant blue, white, and green helmet marked with…
  • A medium close-up shot of a young man with wavy brown hair, smiling subtly at the camera while wearing a dark, patterned racing suit.
  • A medium close-up photo shows a young male racing driver with wavy brown hair looking down thoughtfully at a white and maroon racing helmet.
  • A horizontal digital logo featuring the iconic red Formula 1 'F1' mark on the left and the white text 'TV' on the right.
  • A side-profile product shot of a sleek black Mercedes-AMG Formula One car, featuring its aerodynamic design and low-to-the-ground stance.
  • A high-performance Formula 1 racing car is shown in a side profile, featuring a vibrant red and white livery with carbon fiber accents.
  • A profile view of a dark navy Oracle Red Bull Racing Formula 1 car features a vibrant red charging bull logo and yellow air intake.
  • A high-performance Formula 1 car is captured from a side-profile view, showcasing a vibrant papaya orange and black livery.
  • A sleek Visa Cash App RB Formula One car is captured in a side-profile studio shot, showcasing its vibrant white, blue, and silver livery.
  • A profile-view studio shot of a sleek Formula 1 racing car featuring a vibrant blue, bubblegum pink, and black livery.
  • A side-profile graphic of a Haas Formula 1 race car features a striking white, black, and red livery.
  • A side-profile product shot of a sleek Formula 1 race car featuring a distinctive split livery of matte silver on the front half and carbon fiber black on…
  • A side-profile product shot of a sleek Formula 1 race car, dominated by a vibrant blue, black, and white livery.
  • A side-profile product shot of a racing car featuring a deep racing green and black aerodynamic body.
  • A side-profile graphic of a sleek black and silver Formula One-style racing car featuring the number 11 on the rear fin.
  • This image is the modern red Formula 1 logo, consisting of two stylized, forward-leaning graphic shapes that form the characters 'F' and '1'.

Download Formula 1’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Formula 1’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 189 images and the logos. The font files belong to Formula One Licensing B.V, so they’re left out.

Download the Brand SkillZIP, 13.0 MB

formula-1-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-editorial.md

│ └ imagery-product.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from formula1.com on 3 Nov 2026. It isn’t Formula 1’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Formula 1 and its logos are trademarks of Formula One Licensing B.V. Rainbrand isn’t affiliated with or endorsed by Formula One Licensing B.V.

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