Bloom is now Rainbrand

(Brand guidelines) // Sports leagues and events

NBA brand
guidelines

NBA’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from nba.com.

Download the Brand Skill

About NBA

The NBA is the National Basketball Association: a global basketball league and media brand. Its creative work brings together the drama of live competition, the personalities and stories of players and teams, and the depth of statistics, news, and game coverage.

Use the NBA’s primary logo as the default brand signature. Keep the artwork intact and clearly legible; preserve its original proportions, colors, and spacing. Use the standalone NBA mark when a compact symbol is needed. Choose the logo or mark that suits the available space rather than recreating either from type.

The NBA Logoman is also used as an NBA identity mark in official league materials.

NBA colors

  • NBA Blue

    League website brand accent

    HEX
    RGB

  • Logo red

    Red in the league lockup

    HEX
    RGB

  • White

    Logoman silhouette and reversed wordmark

    HEX
    RGB

  • Black

    Text and monochrome contrast

    HEX
    RGB

NBA fonts

  • Knockout Wide

    Display heading · 400

  • Roboto

    Primary headline · 700, Body · 400

  • Roboto Condensed

    Button · 700

Font names only. The Brand Skill download doesn’t include font files.

NBA’s voice

Write with the NBA’s mix of immediacy, authority, and fan energy. Lead with the game, the player, or the moment; make the news easy to grasp; and support analysis with precise, relevant detail. Use vivid sports language when it clarifies the action, not as filler.

  • “The game never stops – get 24/7/365 coverage of the NBA with around-the-clock news, analysis, and highlights.”
  • “Get closer to the game with stats overlays, customizable broadcasts, and betting and strategy streams.”

Dos and don’ts

Do

  • Use the NBA’s primary logo or standalone mark intact and legible.
  • Use NBA blue as the principal accent, supported by the signature palette and strong black contrast.
  • Use Knockout Wide, Roboto, and Roboto Condensed in their established roles.
  • Lead copy with the game, player, or defining moment, then provide clear context and accurate detail.
  • Make basketball action and player storytelling the focus of editorial imagery.
  • Show NBA product experiences clearly and keep partner identities visually distinct.

Don’t

  • Don't redraw, distort, recolor, or crowd the NBA logo or standalone mark.
  • Don't let decorative effects, excessive copy, or competing imagery distract from the game or the key story.
  • Don't use statistics or editorial claims without checking that the figures and context are accurate.
  • Don't present a partner identity as an NBA identity.

NBA imagery

18 images from nba.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Editorial Imagery

12 images

Make basketball the visual center: show players in motion, decisive plays, expressive reactions, and the atmosphere around the game. Use photography that feels close to the action, with enough context to read the moment. For historical and feature storytelling, balance game action with portraits, celebrations, and archival moments.

NBA editorial presentation pairs strong sports imagery with clear, compact headline treatment. A thumbnail should work as a compelling glimpse of its story, while avoiding unnecessary overlays that compete with the image.

  • Two Memphis basketball players in white and blue jerseys sharing a moment of camaraderie on the court.
  • A close-up action photo shows basketball player Russell Westbrook standing on the court with a stoic, focused expression.
  • A split-screen sports graphic features portraits of Victor Wembanyama and Jayson Tatum under the bold header "PLAYERS OF THE WEEK." Below the header, "WEEK…
  • A dynamic sports photograph captures Stephen Curry in mid-air, clutching a basketball as he drives toward the hoop against a defender.
  • A split-screen sports graphic features a bearded basketball player in a red Philadelphia jersey with number 23, raising his arms in celebration.
  • A triumphant group of basketball players in grey 'NBA CHAMPIONS' shirts and white 'NBA CHAMPIONS' hats celebrate on a court.
  • A vertical triptych photo collage captures three iconic moments in professional basketball history against crowded stadium backgrounds.
  • A medium-wide action shot captures Kobe Bryant and Shaquille O'Neal on a basketball court, both wearing purple Los Angeles Lakers jerseys with gold lettering…
  • Brand image
  • A vintage-style action photograph captures San Antonio Spurs player number 50, David Robinson, leaping vertically with a basketball held high in both hands…
  • A dynamic sports graphic features a bearded male basketball player in a blue and red jersey leaping mid-air towards a hoop for a powerful dunk.
  • A close-up action photograph captures a Memphis basketball player in a white 'MEMPHIS 27' jersey, looking off-camera with an expression of focus.

Product and Experience Imagery

6 images

Show the NBA’s own product experiences as they are: game viewing, stats, schedules, team and player information, and live or on-demand coverage. When a task is about a particular NBA product, keep its interface imagery and product messaging together so the experience is clear. League Pass creative emphasizes access to live out-of-market games, viewing options, and ways to customize the broadcast.

Use league and team marks only in their appropriate NBA context. Keep partner identities distinct from the NBA’s own brand identity.

  • A close-up horizontal smartphone display shows a live NBA broadcast featuring a tense moment between the Denver Nuggets and Dallas Mavericks.
  • A close-up action shot of a basketball game between the Pistons and Cavaliers is shown on a wide-screen smart TV against a plain white background.
  • Brand image
  • A dynamic montage featuring a professional basketball player in a white New York #11 jersey leaping mid-air for a jump shot.
  • The official NBA League Pass horizontal logo features the classic tri-color NBA emblem on the left, showing a white basketball player silhouette against a…
  • A typographic graphic featuring the words "NBA Advanced Stats" in a bold, condensed sans-serif font.

Download NBA’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow NBA’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 18 images and the logos. The font files belong to NBA Properties, Inc, so they’re left out.

Download the Brand SkillZIP, 1.6 MB

nba-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-editorial.md

│ ├ imagery-product.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from nba.com on 3 Nov 2026. It isn’t NBA’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

NBA and its logos are trademarks of NBA Properties, Inc. Rainbrand isn’t affiliated with or endorsed by NBA Properties, Inc.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)