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(Brand guidelines) // Sports leagues and events

MLB brand
guidelines

MLB’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from mlb.com.

Download the Brand Skill

About MLB

Major League Baseball (MLB) is a professional baseball league of 30 clubs in the United States and Canada. Its digital experience brings fans closer to the game through news, scores, schedules, statistics, video, ticketing, and community programs.

Use MLB's silhouetted batter mark to identify the league. Keep the navy, red and white fields, batter silhouette and rounded border intact.

Keep individual club identities, event marks and MLB product identities distinct from the main league signature.

MLB colors

  • Logo navy

    Navy field in the league mark

    HEX
    RGB

  • Logo red

    Red field in the league mark

    HEX
    RGB

  • White

    Silhouetted batter and contrast

    HEX
    RGB

MLB fonts

  • MLB Franklin

    Brand sans serif

  • MLB Clarendon

    Condensed slab serif

  • MLB Script

    Baseball script

  • MLB Block

    Octagonal display

  • MLB Flare

    Expressive display

  • Proxima Nova

    Digital text

Font names only. The Brand Skill download doesn’t include font files.

MLB’s voice

Write with the energy of a day at the ballpark: welcoming, fan-first, conversational, and rooted in baseball. Speak directly to fans, make the next step clear, and balance excitement with useful information. MLB’s own copy pairs an easy invitation with practical direction: “Your one-stop shop for getting out to the ballpark.” “After you grab your tickets, download the MLB Ballpark app to manage your tickets and personalize your trip with check-in, offers, rewards and exclusive content. See you at the ballgame!” “Grab your friends, families, and any other groups for a day out at the ballpark this summer.”

When writing about community programs, carry that welcome beyond the game itself. MLB describes its community platform as bringing people together through shared values and causes.

  • “Your one-stop shop for getting out to the ballpark.”
  • “See you at the ballgame!”

Dos and don’ts

Do

  • Use the league’s own marks to represent MLB; keep club identities distinct from the league identity.
  • Give digital content a clear, readable hierarchy, using MLB’s established heading, body, and link styles.
  • Address fans in a warm, direct voice and make useful next steps easy to understand.
  • Design digital experiences with accessibility and inclusion in mind.

Don’t

  • Don’t present a club’s identity as the MLB league mark.
  • Don’t obscure important information with unclear hierarchy or hard-to-read text.
  • Don’t use copy that leaves fans unsure what to do next when a clear action can be stated.

MLB imagery

17 images from mlb.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Community and Baseball Imagery

4 images

Use MLB’s community and baseball imagery to evoke the game, its people, and its wider impact. Keep the subject and story in focus.

MLB’s community and youth pages also show their own platform identity.

  • A white silhouette of a Major League Baseball batter is positioned in the center of a grey, rounded rectangular frame with a white border.
  • A medium portrait photo of a red-bearded baseball player wearing a white Kansas City Royals jersey and a blue 'KC' cap.
  • A bold graphic featuring the word "DEVELOPS" in thick, blocky yellow lettering with a diamond-shaped cutout inside the letter 'O'.
  • A horizontal graphic set against a deep navy blue background features the Major League Baseball logo followed by the word "TOGETHER" in bold, white capital…

Identity and Backdrops

8 images

Use these MLB identity and backdrop assets as visual references. Backdrops are supporting imagery, not logos.

MLB’s identity also appears in page-share artwork and other captured site visuals.

  • A celebratory horizontal graphic features four cheering Milwaukee Brewers baseball players set against a deep navy and textured gold background.
  • The official Major League Baseball logo and large white "MLB" text are centered against a dark blue evening sky.
  • The official MLB logo, featuring a white batter silhouette against a blue and red backdrop, sits prominently in the center of this graphic.
  • A vibrant digital collage of Major League Baseball players against a deep navy background framed by yellow diagonal accents.
  • A close-up headshot of a smiling man with light facial hair, cropped into a circular frame.
  • A close-up headshot of a smiling man with a trimmed brown beard and mustache framed within a circular crop.
  • A minimalist grayscale rendition of the Major League Baseball logo featuring a white silhouette of a batter in a ready stance.
  • A wide celebratory banner features the word "CHAMPS" in large, beveled gold lettering against a dark navy background framed by shimmering gold textures.

Digital Experience Imagery

5 images

MLB’s digital properties bring together scores, schedules, editorial content, video, and fan services. When creating or depicting an MLB digital experience, preserve the product context and make the interface information legible.

The MLB.TV identity and support experience are also part of the league’s digital products.

  • The Major League Baseball logo is set inside a dark navy blue circular frame.
  • A minimalist graphic of a baseball rendered entirely in a bold red outline.
  • A flat, solid grey silhouette of a person from the shoulders up, facing forward.
  • A minimalist circular icon featuring a dark navy blue background and a centered white speech bubble silhouette.
  • The official MLB.tv logo features bold, white sans-serif text on a rectangular navy blue field with rounded corners.

Download MLB’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow MLB’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 17 images and the logos. The font files belong to Major League Baseball Properties, Inc, so they’re left out.

Download the Brand SkillZIP, 1.1 MB

mlb-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery-community-and-baseball.md

│ ├ imagery-identity-and-backdrops.md

│ ├ logos.md

│ ├ typography.md

│ └ imagery-digital-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from mlb.com on 3 Nov 2026. It isn’t MLB’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

MLB and its logos are trademarks of Major League Baseball Properties, Inc. Rainbrand isn’t affiliated with or endorsed by Major League Baseball Properties, Inc.

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