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(Brand guidelines) // Sports leagues and events

FIFA World Cup brand
guidelines

FIFA World Cup’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from fifa.com.

Download the Brand Skill

About FIFA World Cup

The FIFA World Cup is FIFA's international men's football tournament. Its identity brings together the trophy, the tournament name and the shared experience of fans around the world. The 2026 edition uses a stacked 26 emblem around the trophy, with Canada, Mexico and the United States as hosts.

Use the FIFA World Cup tournament emblem or tournament wordmark as the event signature. The 2026 emblem combines the trophy with stacked 26 numerals; keep the trophy, numerals and lettering together in the original artwork.

Use the black event wordmarks on a light background. Preserve the event edition when selecting an emblem, and keep host-city and sponsor identities distinct.

FIFA World Cup colors

  • Black

    2026 emblem numerals and wordmark

    HEX
    RGB

  • White

    Light ground and contrast

    HEX
    RGB

FIFA World Cup fonts

  • FWC 26

    2026 tournament identity

Font names only. The Brand Skill download doesn’t include font files.

FIFA World Cup’s voice

Write with a welcoming, celebratory voice rooted in football and the experience of fans. Connect the scale of the tournament to real matches, places and shared moments. Keep service and ticket information clear and specific.

  • “WE ARE 26”
  • “Football unites the world”

Dos and don’ts

Do

  • Use the tournament's own emblem and wordmark for event-led communications.
  • Keep the 2026 emblem, FWC 26 typography and edition details consistent.
  • Celebrate fans, football and the connection between the host countries.
  • Keep practical match and ticket information direct and easy to follow.

Don’t

  • Do not substitute FIFA's corporate wordmark for the World Cup event identity.
  • Do not mix artwork from different tournament editions.
  • Do not replace the trophy artwork with an improvised illustration or redraw the emblem.
  • Do not let sponsor or host-city identities obscure the tournament signature.

FIFA World Cup imagery

2 images from fifa.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Digital and campaign imagery

2 images

Build event communications around football, the host countries and the experience of fans. Keep match, ticket and hospitality details accurate for the relevant edition and audience.

  • FIFA World Cup 2026 ticket campaign
  • FIFA World Cup 2026 hospitality campaign

More from the Brand Skill

Football and event photography

Show real football, stadiums and fan experiences with their match and tournament context intact. Keep historical images clearly tied to the edition they depict.

Brand backdrops

Use World Cup event treatments within the edition they represent. Keep host-city, sponsor and corporate FIFA graphics distinct from the main tournament signature.

Download FIFA World Cup’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow FIFA World Cup’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 2 images and the logos. The font files belong to Fédération Internationale de Football Association, so they’re left out.

Download the Brand SkillZIP, 2.1 MB

fifa-world-cup-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-digital-and-campaign.md

│ ├ imagery-football-and-event-photography.md

│ ├ imagery-brand-backdrops.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from fifa.com on 3 Nov 2026. It isn’t FIFA World Cup’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

FIFA World Cup and its logos are trademarks of Fédération Internationale de Football Association. Rainbrand isn’t affiliated with or endorsed by Fédération Internationale de Football Association.

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