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(Brand guidelines) // Music and audio

Sonos brand
guidelines

Sonos’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from sonos.com.

Download the Brand Skill
SONOS wordmark
  • Black#000000
  • White#FFFFFF
  • Charcoal#2E2E2E

About Sonos

Sonos is an audio technology company built around bringing expressive, high-quality sound into everyday life. Its connected speakers, home theater, headphones, and app form a flexible system designed to make listening feel effortless, immersive, and at home.

Use the SONOS wordmark as the brand signature. Preserve the artwork’s proportions and give it a clear, uncluttered field in black or white.

Sonos colors

  • Black

    Wordmark, text, accents and primary buttons

    HEX
    RGB

  • White

    Page background and button text

    HEX
    RGB

  • Charcoal

    Secondary text and outlines

    HEX
    RGB

Sonos fonts

  • Aktiv Grotesk

    Headings · 500, Body · 400, Buttons · 400

Font names only. The Brand Skill download doesn’t include font files.

Sonos’s voice

Sonos writes with confident warmth. Make listening feel vivid and personal, but keep the language direct and easy to follow. Pair emotional outcomes with practical clarity about the system, setup, or sound.

  • “Love the sound. Feel the system”
  • “Just plug, tap, play”
  • “You don’t just hear every detail. You feel the emotion”
  • “Start with one room and simply add more when you're ready”
  • “Make it easy to play any song in any room”

Dos and don’ts

Do

  • Lead with the listening experience: clarity, detail, immersion, and the feeling music brings to a room.
  • Describe the system as flexible and connected; show how products work together across rooms and uses.
  • Keep instructions straightforward and reassuring, especially for setup and everyday control.
  • Make product imagery feel at home in considered, lived-in spaces, and show people listening naturally.
  • Present products with clean, composed views that make their form and details easy to appreciate.

Don’t

  • Don’t make the sound system feel complicated or demanding to use.
  • Don’t describe sound only through technical specifications; connect features to a listener benefit.
  • Don’t let product imagery feel disconnected from the home, listening, or personal use.
  • Don’t obscure product form or details with cluttered presentation.

More from the Brand Skill

Products and listening

Sonos imagery pairs carefully presented product views with moments of listening in homes and outdoors. Preserve the breadth of product photography, configurations, and use contexts when making future creative work.

Identity and brand imagery

Use the Sonos wordmark as identity artwork.

Product interface imagery

Preserve the Sonos app and system interface visuals as product imagery. Use them to inform accurate depictions of browsing, playback, room grouping, setup, and control.

Radio and editorial imagery

Sonos Radio imagery connects listening with curated music, artists, stations, and programming. Keep these visuals distinct from product-only imagery when the creative centers on the service or music discovery.

Download Sonos’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Sonos’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

sonos-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery-products-and-listening.md

│ ├ typography.md

│ ├ imagery-identity-and-brand.md

│ ├ logo.md

│ ├ imagery-product-interface.md

│ ├ voice.md

│ └ imagery-radio-and-editorial.md

└ assets/logos/

└ sonos-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from sonos.com on 30 Oct 2026. It isn’t Sonos’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Sonos and its logos are trademarks of Sonos, Inc. Rainbrand isn’t affiliated with or endorsed by Sonos, Inc.

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