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(Brand guidelines) // Music and audio

Teenage Engineering brand
guidelines

Teenage Engineering’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from teenage.engineering.

Download the Brand Skill
teenage engineering TE logo in black
  • Black#000000
  • White#FFFFFF
  • TE orange#F05A24
  • TE yellow#FAB413

About Teenage Engineering

Teenage Engineering is a Swedish maker of electronic instruments, audio gear, and accessories for sound and music lovers. Its identity combines restrained black-and-white presentation with playful, inventive product storytelling and a hands-on spirit of sound exploration.

Use the TE logo, with its registered mark, as the brand identity. Set it in black on light backgrounds, or in light grey or white on black, as the header of teenage.engineering does.

Teenage Engineering colors

  • Black

    Logo, text and the home page background

    HEX
    RGB

  • White

    Page background and text on black

    HEX
    RGB

  • TE orange

    Accent color

    HEX
    RGB

  • TE yellow

    Accent color

    HEX
    RGB

  • TE blue

    Accent color

    HEX
    RGB

  • TE red

    Accent color

    HEX
    RGB

  • TE grey

    Logo and dividers on black

    HEX
    RGB

Teenage Engineering fonts

  • Univers TE20

    Body, navigation and small headings · 300

  • Univers TE40

    Large headings · 300

Font names only. The Brand Skill download doesn’t include font files.

Teenage Engineering’s voice

Write with directness, curiosity, and a playful, slightly irreverent streak. Pair concise product facts with language that makes experimentation feel inviting. The voice can be technically specific without becoming stiff, and it can use unusual imagery or a teasing question to open a story.

Write in lowercase, as teenage engineering does, and keep product names such as OP–1 and OP–XY in capitals with an en dash.

  • “we wanted to stay true to the feeling of recording at home with your 4-track. but to be honest, sometimes it’s nice to get a do-over”
  • “adjust attack and length, introduce rhythmic variations with the funk parameter, or add randomization to every sound on every hit”
  • “THIS SHADOW IS unrealistically LONG... ARE YOU HIDING SOMETHING?”

Dos and don’ts

Do

  • Use the TE logo for identity work, in black, white or light grey.
  • Keep core layouts high-contrast and restrained, with black and white doing the structural work.
  • Let product details remain clear, and use imagery to make sound, creative practice, and experimentation tangible.
  • Write in a direct, curious, playful voice; pair practical product information with a memorable turn of phrase.

Don’t

  • Don’t recolor the TE logo in the accent colors or redraw its shapes.
  • Don’t replace the black-and-white foundation with decorative color; keep orange, yellow, blue and red as accents.
  • Don’t make product or editorial writing sound generic, overly formal, or detached from creative use.
  • Don’t use teasing or irreverent language in a way that obscures essential product information.

More from the Brand Skill

Imagery

Show Teenage Engineering products as distinctive, tactile instruments and tools. Use the brand’s own product, campaign, and editorial imagery to preserve their actual forms and design details. Product imagery ranges from isolated product views to colorful, characterful campaign scenes; choose the treatment that fits the specific product or story rather than forcing one universal look.

Editorial imagery can include musicians, designers, studios, performance, and place. Keep the product in a genuine creative context and let the story’s subject feel human and specific. The brand’s own product interface and guide imagery are also useful references for product-led work.

Imagery editorial

Use brand-owned editorial, campaign, magazine, and press imagery to guide storytelling around products, creative practice, and music culture.

Imagery products

Use the brand’s product and catalog imagery as a reference for product appearance, range, and store presentation. Preserve the products’ actual colors, proportions, details, and names when depicting specific models.

Download Teenage Engineering’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Teenage Engineering’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

teenage-engineering-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery.md

│ ├ voice.md

│ ├ imagery-editorial.md

│ └ imagery-products.md

└ assets/logos/

└ teenage-engineering-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from teenage.engineering on 30 Oct 2026. It isn’t Teenage Engineering’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Teenage Engineering and its logos are trademarks of teenage engineering AB. Rainbrand isn’t affiliated with or endorsed by teenage engineering AB.

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