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(Brand guidelines) // Fashion and accessories

Sézane brand
guidelines

Sézane’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from sezane.com.

Download the Brand Skill
Sézane wordmark
  • Warm off-white#FFFCF8
  • Near-black#121212
  • Black#000000
  • White#FFFFFF

About Sézane

Sézane is a Paris-born fashion and lifestyle brand, founded in 2013, whose design approach brings together meticulous attention to detail, enduring style, quality, and accessibility. Its world spans clothing, accessories, home, and everyday pieces.

Use Sézane’s own wordmark as the primary identity artwork. Preserve the artwork’s proportions and use it as supplied.

Sézane colors

  • Warm off-white

    Page and card backgrounds

    HEX
    RGB

  • Near-black

    Primary text and primary controls

    HEX
    RGB

  • Black

    Wordmark and accents

    HEX
    RGB

  • White

    Contrast and button text

    HEX
    RGB

  • Muted gray

    Supporting neutral

    HEX
    RGB

Sézane fonts

  • Sezane Serif

    Headings · 400

  • EB Garamond

    Body · 400

  • Sezane Gothic

    Primary buttons and labels · 500

Font names only. The Brand Skill download doesn’t include font files.

Sézane’s voice

Write with warmth, conviction, and a considered editorial rhythm. Pair poetic language about craft and feeling with clear, practical detail. Make quality and design feel accessible; express care through specifics rather than grand claims.

  • “Everything is considered down to the millimeter”
  • “Creation takes shape through eye and touch, lingering over the fall of a garment, the feel of a fabric and the depth of a color”
  • “From day one, we have been guided by a commitment to making beautiful design accessible, without ever compromising on quality”
  • “But real life has the final say: Will it hold everything you need and everything you don’t?”

Dos and don’ts

Do

  • Keep visual identity elegant and considered, with a clear hierarchy and ample room for imagery and words.
  • Show pieces in a lived-in, human context as well as with attention to material, shape, and detail.
  • Write with editorial warmth, then ground the idea in concrete details about use, feel, or design.
  • Present quality and accessibility together as central brand ideas.

Don’t

  • Don’t make the voice sound impersonal, overblown, or detached from real life.
  • Don’t substitute vague claims for the brand’s characteristic attention to materials, construction, and practical use.
  • Don’t redraw the SÉZANE wordmark, drop its accent, or set the name in another typeface.

More from the Brand Skill

Editorial and campaign imagery

Sézane’s public-facing imagery includes brand storytelling, studio and material details, collection features, retail spaces, care guidance, and seasonal fashion editorials. Draw on these subjects for editorial and campaign work.

Product and styling imagery

Use the brand’s product and styling imagery to understand how Sézane presents clothing, accessories, and home objects. Keep product imagery legible and let the product’s material, silhouette, color, and details remain central.

Interface style

The website uses a light visual mode, a warm off-white page and card ground, and dark text. Its primary button is dark with light text; its secondary button is transparent with a dark outline. Both use a restrained corner radius and no shadow. Links are simple, text-led treatments.

Download Sézane’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Sézane’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

sezane-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ imagery-editorial.md

│ ├ colors.md

│ ├ typography.md

│ ├ voice.md

│ ├ product-imagery.md

│ ├ logo.md

│ └ interface-style.md

└ assets/logos/

└ sezane-icon.png

Rainbrand’s Brand Agent built this Brand Skill from sezane.com on 30 Oct 2026. It isn’t Sézane’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Sézane and its logos are trademarks of Sézane. Rainbrand isn’t affiliated with or endorsed by Sézane.

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