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(Brand guidelines) // Sports leagues and events

Olympics brand
guidelines

Olympics’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from olympics.com.

Download the Brand Skill

About Olympics

The Olympics bring athletes and audiences together through the Olympic Games and the wider Olympic Movement. The five interlaced rings unite the identity, with a visual system designed to carry the spirit of sport across events, cultures and media.

Use the five interlaced Olympic rings as the core symbol, preserving their arrangement, proportions, colors and interlocking construction. The rings are distinct from the IOC name-bearing lockup and from an individual Games emblem.

Olympics colors

  • Ring blue

    Blue ring in supplied artwork

    HEX
    RGB

  • Ring yellow

    Yellow ring in supplied artwork

    HEX
    RGB

  • Black

    Black ring and text

    HEX
    RGB

  • Ring green

    Green ring in supplied artwork

    HEX
    RGB

  • Ring red

    Red ring in supplied artwork

    HEX
    RGB

  • White

    Background for full-color rings

    HEX
    RGB

Olympics fonts

  • Olympic Headline

    Short display titles

  • Olympic Sans

    Body

  • Olympic Serif

    Editorial emphasis

Font names only. The Brand Skill download doesn’t include font files.

Olympics’s voice

Write with optimism, clarity and a sense of shared possibility. Connect sporting achievement with people and participation, while keeping specific event information factual.

  • “Faster, Higher, Stronger – Together”

Dos and don’ts

Do

  • Keep the Olympic rings and their established color order intact.
  • Use the custom Olympic type families with a clear hierarchy.
  • Write in an inclusive, hopeful voice that welcomes participation.
  • Keep each Games emblem and event imagery tied to its edition.

Don’t

  • Do not redraw, distort or recolor the Olympic rings.
  • Do not substitute the IOC corporate lockup for the Olympic symbol.
  • Do not present a specific Games emblem as the universal Olympic identity.

Olympics imagery

67 images from olympics.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Identity and editorial imagery

10 images

Use IOC identity and editorial imagery in context: Olympic motto and rings content, IOC campaigns, and imagery associated with the Olympic Movement. Keep the material’s original context and avoid treating editorial imagery as a logo.

  • A vibrant circular graphic depicts a miniature green world featuring the white Olympic rings logo centered on a lush grass field.
  • A group of blurred individuals in business attire and masks walk past a white wall featuring the Olympic rings and bold blue text.
  • A minimalist white outline of five interlocking Olympic rings centered against a solid, dark slate gray background.
  • Five white interlocking rings, identical to the Olympic symbol, are centered on a flat, solid dark gray background.
  • A minimalist white graphic of five interlocking rings, arranged in two rows of three and two, is centered against a solid dark gray background.
  • A minimalist graphic of the five Olympic rings rendered in a clean white outline against a solid dark gray background.
  • A minimalist graphic features the white outline of the five interlocking Olympic rings centered on a solid medium gray background.
  • A grainy black-and-white wide shot captures a lone cyclist hunched over on a wooden velodrome track during a race.
  • A bronze casting of Rodin's The Thinker statue sits atop a grey granite pedestal, positioned in front of a massive marble wall.
  • A woman wearing a VR headset and bright red boxing gloves stands in a defensive guard stance, her hair windswept as if in motion.

Sustainability imagery

13 images

Use sustainability imagery to support stories about the IOC’s three spheres of responsibility and its environmental, social, and economic work. The page combines editorial photography, information graphics, and supporting campaign imagery; retain each image’s original role and context.

  • A minimalist graphic of the Olympic rings rendered in thin, white outlines against a solid, dark charcoal gray background.
  • A modern, wave-shaped office building with a metallic, fin-covered facade stands behind a sloping, grass-covered green roof.
  • A tight close-up photograph captures two hands meeting in a firm handshake against a soft, out-of-focus background.
  • A close-up photograph features a person's weathered, dirt-covered hands cradling a large clump of dry earth with a fragile green sapling growing from its…
  • An aerial drone photograph looks straight down at a modern, bow-tie-shaped building featuring a roof almost entirely covered in dark solar panels and a…
  • Hundreds of glowing white drones form the interlocking Olympic rings in the dark night sky over a mountainous landscape.
  • A snowboarder is frozen mid-air against a stark black background, performing a dynamic grab trick.
  • A prominent, glowing green molecular model is centered against a tech-focused backdrop featuring circular interface dials and data markers.
  • A dynamic water-level photograph captures a swimmer in a black cap performing the butterfly stroke, their arms sweeping outward across the surface of a…
  • A high-angle, top-down photograph captures eight runners scattered across the lanes of a terracotta-red athletic track.
  • A low-angle, high-action photograph captures a female trail runner mid-stride as she leaps across a grassy ridge.
  • A vibrant wide shot of a parade during an Olympic opening ceremony, featuring rows of flag bearers in shiny red jumpsuits.
  • A high-angle aerial photograph captures a pristine tropical landscape where turquoise ocean waters meet a narrow white sand beach and dense green forest.

Games and Olympic Museum imagery

29 images

Use event and Museum imagery to bring Olympic sport, heritage, exhibitions, and visitor experiences to life. Keep event-specific visuals within their event context and Museum photography within its cultural and visitor-experience context.

  • An orange and yellow gradient graphic features a friendly cartoon lion mascot wearing a conical straw hat and a 'DAKAR 2026' t-shirt.
  • A cheerful cartoon lion mascot wearing a conical straw hat and 'DAKAR 2026' jersey runs while clutching a rugby ball.
  • A vibrant green digital graphic features a cartoon lion mascot wearing a traditional conical hat and a 'DAKAR 2026' t-shirt while playing table tennis.
  • A cheerful cartoon lion wearing a traditional patterned straw hat and athletic gear jumps mid-air to hit a shuttlecock with a badminton racket.
  • A vibrant green graphic for the Dakar 2026 Youth Olympic Games prominently features the 'DAY 3' headline in bold white letters.
  • A vibrant green graphic for the Dakar 2026 Youth Olympic Games features a friendly cartoon lion mascot wearing a conical hat and sports jersey, poised to hit…
  • A vibrant graphic banner for the Dakar 2026 Youth Olympic Games features a friendly cartoon lion mascot wearing blue goggles and a black swim cap, performing…
  • A cartoon lion mascot wearing a conical hat and 'DAKAR 2026' jersey dribbles a soccer ball against a vibrant green background patterned with African motifs.
  • A cartoon lion mascot wearing a white karate gi and a traditional conical straw hat stands beside bold white text reading 'DAY 3'.
  • A group of joyful young athletes in red and blue 'Cuba' jerseys celebrate a semi-final victory, with one player turned away showing 'SERGIO 10' on his back.
  • A medium shot captures a young male soccer player celebrating on a field, his arms outstretched and fingers pointing outward with a look of exhilaration.
  • Five white interlocking rings form the iconic Olympic symbol, centered against a solid dark gray background.
  • Five white, interlocking rings are centered on a flat, solid charcoal gray background, mimicking the Olympic Games logo but rendered in a minimalist monochrome.
  • An indoor museum exhibit showcases a vibrant collection of international athletic apparel and equipment mounted on invisible stands, creating a floating effect.
  • A wide-angle photo captures a brightly lit sports museum exhibit featuring jerseys, equipment, and memorabilia suspended mid-air on thin metal rods.
  • Four Olympic torches with distinct designs are mounted in a row against a deep red wall.
  • A silhouette of a person and child stand in a dim museum, gazing at a large, weathered white banner featuring the five interlocking Olympic rings.
  • Three children, two boys and a girl, lean intently over a glowing interactive touch table in a dimly lit museum exhibition.
  • A museum display showcases a vintage blue Team USA track singlet with a large white '702' racing bib and matching white shorts with red and blue trim.
  • A pensive man with a dark beard and a smartwatch gazes upward while leaning against a glass wall covered in white marker handwriting and diagrams.
  • A person with motion-blurred brown hair and a patterned teal shirt is captured mid-action, hitting a glowing yellow button on a reaction-time game wall.
  • A close-up studio shot highlights a signed, bright blue and yellow Colombian cycling skinsuit displayed on a headless mannequin.
  • A side-profile photograph of a woman wearing a dark blazer over a light green shirt as she looks down at a museum interactive display.
  • A vertical photo captures a modern, airy dining space featuring long, light-wood tables with black and white chairs.
  • A vertical photo of a retail display shelf packed with official Paris 2024 Olympic plush toys and merchandise.
  • Two large, bulbous, colorful Niki de Saint Phalle sculptures of soccer players are posed mid-action on a vibrant green lawn.
  • A high-contrast graphic poster features a grid of pixelated icons including game controllers, stopwatches, cursors, and runners, rendered in black and white…
  • A young blonde boy navigates an interactive obstacle course of crisscrossing yellow elastic strings in a stylized laundry-themed room.
  • A wide product shot captures a bright Olympic retail store filled with plush mascots and merchandise.

Olympism365 Innovation Hub imagery

15 images

Use the Hub’s own imagery to represent innovation, collaboration, and sport for sustainable development. Keep initiative graphics and editorial visuals in their relevant program context.

  • A minimalist white Olympic rings logo is centered against a solid dark grey background.
  • The official Olympic symbol features five interlaced rings in blue, yellow, black, green, and red from left to right.
  • A white line-art icon centered within a black rounded square depicts a lightbulb integrated with mechanical gears.
  • A minimalist black square icon with rounded corners features three white outlined hands meeting in a huddle.
  • A minimalist black and white icon featuring a cluster of three stylized urban buildings set against the backdrop of a large planet Earth.
  • A square black icon with rounded corners features a white megaphone centered within a circular wreath of stylized human figures.
  • A light gray, minimalist world map graphic featuring a clean outline of the continents.
  • Five vertical photo panels showcase diverse sporting initiatives under a teal 'OLYMPISM 365' banner featuring 'Beyond Sport' and 'Women Win' logos.
  • A dark blue header featuring the 'OLYMPISM 365' logo with Olympic rings sits above a grid of twelve diverse action photos showcasing global community programs.
  • A vibrant digital graphic features a collage of ten action-packed photographs depicting diverse youth participating in global sports like soccer, rugby,…
  • A vibrant digital collage celebrates global sports, featuring the 'OLYMPISM 365' logo alongside 'Beyond Sport' and 'Women Win' branding at the top.
  • A collaborative graphic features the teal banner 'OLYMPISM365 INNOVATION HUB TECH365 EXPLORE' set against a white background.
  • A split-screen graphic presents the 'OLYMPISM 365 INNOVATION HUB' title in bold black and multi-colored lettering against a white top banner.
  • This graphic is split horizontally into a white top section and a blue bottom section featuring pixelated digital motifs.
  • A structured graphic titled 'THEORY OF CHANGE' for the 'OLYMPISM 365 INNOVATION HUB' featuring the International Olympic Committee logo.

Download Olympics’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Olympics’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 67 images and the logos. The font files belong to International Olympic Committee, so they’re left out.

Download the Brand SkillZIP, 6.6 MB

olympics-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-identity-editorial.md

│ ├ imagery-sustainability.md

│ ├ imagery-events-museum.md

│ └ imagery-innovation.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from olympics.com on 3 Nov 2026. It isn’t Olympics’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Olympics and its logos are trademarks of International Olympic Committee. Rainbrand isn’t affiliated with or endorsed by International Olympic Committee.

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