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(Brand guidelines) // Fashion and accessories

Louis Vuitton brand
guidelines

Louis Vuitton’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from us.louisvuitton.com.

Download the Brand Skill

About Louis Vuitton

Louis Vuitton is a luxury fashion house whose identity connects travel, craftsmanship and contemporary design. Its communications pair expressive fashion and product imagery with a restrained wordmark, the LV monogram and precise editorial language.

Louis Vuitton’s standalone brand marks are presented as icons. Use these marks as the brand’s identity artwork.

Louis Vuitton colors

  • Black

    HEX
    RGB

  • White

    HEX
    RGB

Louis Vuitton fonts

  • Futura

    Brand text

Font names only. The Brand Skill download doesn’t include font files.

Louis Vuitton’s voice

Write with polished confidence and a sense of discovery. Connect the House's travel heritage to specific products, materials and places. Use precise, evocative details and give the reader room to imagine the journey.

  • “The Spirit of Travel”
  • “Rooted in a heritage of travel and precision, Louis Vuitton’s trunks are a testament to enduring craftsmanship, where innovation and iconic codes define each creation.”

Dos and don’ts

Do

  • Use the Louis Vuitton brand marks as identity artwork.
  • Use the restrained palette of Black and White.
  • Write in polished, respectful language and make service and policy details precise and easy to understand.

Don’t

  • Present interface controls as brand marks; keep their function as site controls clear.
  • Make service or policy copy vague; retain the conditions and qualifications that clarify what clients can expect.

Louis Vuitton imagery

2 images from us.louisvuitton.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Interface controls

2 images

These site controls are part of the Louis Vuitton web experience. Preserve their distinct functions when creating or adapting interface elements.

  • A minimalist circular graphic featuring a solid gray disc encased by a thin, glowing white outer ring.
  • A minimalist black minus symbol is centered within a soft, circular white button.

Download Louis Vuitton’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Louis Vuitton’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 3 images and the logos. The font files belong to Louis Vuitton Malletier S.A, so they’re left out.

Download the Brand SkillZIP, 35 KB

louis-vuitton-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ voice.md

│ ├ interface-controls.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from us.louisvuitton.com on 3 Nov 2026. It isn’t Louis Vuitton’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Louis Vuitton and its logos are trademarks of Louis Vuitton Malletier S.A. Rainbrand isn’t affiliated with or endorsed by Louis Vuitton Malletier S.A.

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