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(Brand guidelines) // Fashion and accessories

Dior brand
guidelines

Dior’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from dior.com.

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About Dior

Dior is a luxury fashion and beauty house whose work spans couture, ready-to-wear, accessories, fragrance, makeup, and skincare. Its creative world joins iconic silhouettes and savoir-faire with refined, expressive product storytelling.

Use Dior’s official custom-lettered wordmark as the primary signature. Preserve its proportions and generous surrounding space. Do not recreate it with a substitute typeface or treat product and campaign imagery as logo artwork.

Dior colors

  • Black

    Core wordmark and text

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Charcoal gray

    Supplied wordmark treatment

    HEX
    RGB

Dior fonts

  • Century Gothic

    Documented supporting text

Font names only. The Brand Skill download doesn’t include font files.

Dior’s voice

Write with a refined, evocative tone that pairs concise mood-setting lines with clear descriptions of the product, its material, or its purpose. Use considered details and sensory language without obscuring what is being offered.

  • “A dream of Los Angeles and its creative characters”
  • “More than just finishing touches, Dior accessories offer uncompromised style and versatility, inspiring individualism and expressions of personality”
  • “Dior Prestige offers exceptional skincare infused with the extraordinary restorative power of the Rose de Granville that delivers a dual regenerating and perfecting action, for visibly younger, plumper skin”

Dos and don’ts

Do

  • Preserve Dior’s named signatures and product details, including silhouettes such as the Bar jacket and Lady Dior and the Cannage motif.
  • Use polished, specific product descriptions: name the creation and describe relevant materials, textures, or benefits.
  • Balance an evocative campaign line with straightforward supporting information.

Don’t

  • Don’t replace Dior’s distinctive product names, motifs, or material descriptions with generic luxury language.
  • Don’t invent product benefits or materials beyond the details being communicated.
  • Don’t let poetic copy make the product or its purpose unclear.

Dior imagery

104 images from dior.com, in 4 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Beauty imagery

53 images

Use Dior beauty imagery to guide beauty, fragrance, and skincare work. Keep packaging and product presentation faithful to the individual creation and collection. The examples include Dior Prestige, Dior Capture, and fragrance imagery associated with The New Look.

  • A tall bottle of Dior Prestige La Micro-Huile de Rose Activated Serum stands beside a jar of Dior Prestige La Crème, both glowing against a deep black…
  • A vertical product shot features a golden-orange rose glowing with a digital wireframe mesh against a dark background.
  • A vertical product shot of a Dior Prestige Le Nectar Int gral bottle centered against a plain light gray background.
  • A rectangular glass bottle of Dior Prestige La Micro-Huile de Rose Activated Serum filled with shimmering pink micro-pearls.
  • A premium skincare bottle for Dior Prestige La Solution Lumière Activated Serum stands vertically against a light gray background.
  • A tall bottle of pink, beaded 'DIOR PRESTIGE LA MICRO-HUILE DE ROSE' serum stands between two squat glass jars of 'LA CREME' and 'LE CONCENTRE YEUX' on a…
  • A square glass jar of Dior Prestige La Crème stands centered against a clean white background, featuring a polished gold lid adorned with a small…
  • A square, golden glass jar of Dior Prestige La Crème sits at a dynamic tilt against a backdrop of soft peach flower petals and a shimmering, wireframe golden…
  • A square, luxurious glass jar of Dior Prestige La Crème Texture Riche features a heavy gold-finished lid with a central star emblem.
  • A vertical product shot of a Dior Prestige La Micro-Huile De Rose Activated Serum bottle against a plain, light grey background.
  • A square glass jar of Dior Prestige La Crème Texture Fine sits centered against a plain white background in this bright product shot.
  • A rose-gold, metallic cosmetic jar base and its matching lid appear to float against a clean, light gray background.
  • A polished, metallic gold rice cooker inner pot is centered against a flat, neutral white background.
  • A close-up photograph features a person's hands with gold-painted nails cradling a luxurious glass jar of 'DIOR PRESTIGE LA CRÈME'.
  • A close-up lifestyle photograph shows hands delicately holding a square gold jar of Dior Prestige La Cr me.
  • Three Dior Prestige 'LA MICRO-BRUME DE ROSE' skincare bottles are arranged vertically against a stark white background.
  • A vertical product shot of a tall, rectangular glass bottle of Dior Prestige La Micro-Lotion De Rose filled with a shimmering, pale pink liquid.
  • A vertical product shot of a tall, rectangular Dior Prestige glass bottle containing a pale pink liquid.
  • A pale pink tube of Dior Prestige Le Micro-Sérum de Rose Yeux is shown twice side-by-side against an off-white background.
  • A square glass jar of Dior Prestige Le Concentré Yeux eye cream sits next to a gold-toned applicator tool on a solid white background.
  • A studio product shot of a Dior Prestige La Mousse Micellaire tube, featuring a soft pale pink body and a reflective gold cap with a star emblem.
  • A studio product shot features a Dior Prestige 'Le Baume D maquillant' tube centered against a neutral off-white background.
  • A square, peach-colored makeup powder is embossed with a prominent eight-pointed compass star featuring a faceted, gemstone-like center.
  • A square glass jar of Dior Prestige Le Sucre de Gommage sits against a clean white background, showcasing its pale pink, grainy sugar scrub texture.
  • A stack of several satin-gold sachets of Dior Prestige 'Le Masque Micro-Nutritif de Rose' are neatly fanned against a light grey background.
  • A sleek, gold-toned facial massage tool stands vertically against a solid, light grey background.
  • A trio of Dior Prestige skincare products sits atop a white marble plinth against a clean, off-white background.
  • A square, gold-textured Dior Prestige box is arranged alongside three skincare bottles against a clean white background.
  • A tall, cylindrical glass bottle of Christian Dior perfume stands centered against a stark white background.
  • A vertical product shot features a collection of chrome-finish Dior Capture bottles and tubes arranged in a fan-like composition.
  • A sleek, vertical product shot of a silver Dior Capture Le Sérum bottle centered against a light gray backdrop.
  • A high-angle product shot features a wide, rounded white jar of Dior Capture Ox-C Treatment.
  • A vertical product shot of a Dior Capture Pro-Collagen Shot tube, standing centered against a plain light gray background.
  • A vertical product shot of a Dior Capture OX-C Treatment Intensive Essence Lotion bottle centered against a plain white background.
  • A tall, silver cylindrical bottle and a matching short, round glass jar of Dior Capture skincare sit on a polished white marble pedestal.
  • A vertical product shot of a Dior Capture PDRN-SHOT tube centered against a plain light gray background.
  • A vertical product shot of a silver Dior Capture Hyalushot tube centered against a stark white background.
  • A sleek, reflective silver bottle of Dior Capture OX-C Treatment Le Sérum stands vertically against a clean white background.
  • A sleek, metallic silver tube of Dior Capture Totale Retishot stands vertically against a clean white background.
  • A polished, low-profile jar of Dior Capture OX-C Treatment Day Creme is centered against a clean, pale background with a soft shadow cast to the left.
  • A sleek, low-profile jar of Dior Capture OX-C Treatment night cream sits centered against a clean white background.
  • A luxury Dior Capture skin cream jar is showcased in a clean, minimalist product shot against a light grey backdrop.
  • A wide, shallow jar of Dior Capture OX-C Treatment is presented in a bright, minimalist product shot.
  • A low-profile, frosted glass jar of Dior Capture OX-C Treatment Day Creme is photographed at a straight-on eye level against a plain white background.
  • A low-profile, black glass jar of Dior Capture OX-C Treatment Night Creme sits centered against a clean white background.
  • A sleek product shot features a Dior Capture OX-C Treatment jar without its lid, showcasing a clean, minimalist aesthetic.
  • A high-angle studio product shot features a wide, round white glass jar of DIOR Capture Youth OX-C Treatment face cream against a light gray background.
  • Brand image
  • A low-profile jar of Dior Capture OX-C Treatment eye creme sits centered against a clean, off-white background with a soft shadow cast to the left.
  • A vertical product shot of a frosted white Dior Capture bottle with a reflective silver cap, centered against a plain white background.
  • A luxury skincare set is displayed against a stark white background, featuring three Dior Capture products and a white cosmetic pouch.
  • A sparkling silver cosmetic bag with a bow-shaped front and gold 'CD' hardware is centered below three Dior skincare products.
  • A top-down product shot features a white Dior makeup pouch decorated with a large bow and gold 'CD' logo centered at the bottom.

Campaign imagery

36 images

Use Dior’s campaign imagery as a visual reference for fashion, beauty, and gifting work. Retain the identity and product details of the featured Dior creations; treat campaign-specific themes as belonging to their particular collection or season.

  • A man stands before a textured navy blue wall, flanked by two ornate gold-framed classical oil paintings featuring a landscape and a bowl of red fruit.
  • A striking wide shot features a blonde woman in a white dress exchanging rectangular Dior gift boxes with another person against a whimsical gingerbread…
  • Four hands reach across the frame to hold up two ornate gift boxes against a warm, festive golden backdrop.
  • A square bottle of pink Miss Dior Eau de Parfum, topped with a sparkling silver houndstooth bow, sits center-stage in a glittering gingerbread landscape.
  • A tall, teardrop-shaped Dior J'adore perfume bottle with a ribbed gold neck stands as the centerpiece in a sparkling, gingerbread-themed holiday display.
  • Four Dior Rouge Dior Liquid Lipsticks in shades of rose and terracotta stand against a sparkling golden gingerbread backdrop.
  • A tall, cylindrical bottle of Gris Dior perfume with a black cap stands centrally against a glittering, textured gold background that resembles a luxury…
  • A bottle of Sauvage Extrait Dior sits centered within a whimsical, gingerbread-themed holiday scene.
  • A bottle of Sauvage Elixir Dior stands centered against a festive, gingerbread-themed background.
  • A bottle of Dior Homme Intense fragrance stands as the centerpiece in a sparkling, gingerbread-themed holiday landscape.
  • A vertical product shot of a Gris Dior Esprit de Parfum bottle, featuring deep purple liquid and a black textured label with white text.
  • A lit Dior Délice candle in a ribbed white ceramic jar stands atop a textured golden pedestal designed to resemble a quilted gingerbread house.
  • A glossy black Christian Dior Valberg candle sits atop a cylindrical gingerbread pedestal decorated with white icing in a quilted pattern.
  • A white architectural candle shaped like a three-story Haussmann-style building with 'DIOR' embossed on the storefront level sits amidst a festive holiday…
  • An opulent holiday display features gingerbread ornaments shaped like Dior perfume bottles, rocking horses, and stars, all intricately decorated with white…
  • A white star-shaped Dior advent calendar sits on a gingerbread-style counter, surrounded by miniatures like Miss Dior and Sauvage perfumes.
  • A white and gold star-shaped advent calendar with a glittery copper trim is centered on a plain white background.
  • A luxury three-tiered Dior candle is sculpted into the shape of a white Parisian building, with the top two sections hovering mid-air to reveal four lit wicks.
  • An ornate Dior advent calendar is presented as an open, white-and-gold dollhouse structure with a centered J'adore perfume bottle.
  • A close-up vertical beauty shot of a model with warm, bronze eye makeup and shimmering rose-colored lips.
  • A vertical product shot shows ten glossy lip swatches applied in horizontal bands across three arms of light, medium, and deep skin tones.
  • A vibrant pink Dior Addict lip gloss is displayed on a clean white background, shown both inside and outside its case.
  • A top-down product shot features a red Dior lipstick bullet and its glossy black cap side-by-side on a plain white surface.
  • A rectangular glass bottle of Dior nail lacquer filled with shimmering, pale gold polish stands centered against a neutral white background.
  • Eight elegant Christian Dior fragrance bottles in various warm hues like mauve, amber, and rose are displayed in a tiered arrangement against a shimmering…
  • A bottle of Gris Dior perfume with a distinctive mauve-pink liquid sits atop two stacked beige marble pedestals.
  • A tall, cylindrical bottle of Jasmin Des Anges by Christian Dior Paris sits centered on a small, square marble pedestal.
  • A vertical product shot of a Christian Dior Rouge Trafalgar Esprit de Parfum bottle standing on stacked stone and wood pedestals.
  • A vertical bottle of Gris Dior Esprit de Parfum containing deep plum-colored liquid sits centered on a tiered pedestal of white marble and light wood.
  • A line of eight small, multi-colored Christian Dior perfume bottles stands on a stone ledge in front of an ornate white and gold gift box.
  • A glossy black Christian Dior Valberg candle sits upright on a light marble slab next to its detached lid, which rests on its side to reveal the white wax…
  • A top-down lifestyle photo showcases a hand with shimmering pink nails reaching for a golden Dior J'adore perfume bottle.
  • A luxurious still-life photo featuring Dior beauty products set within an architectural gingerbread scene.
  • A large, square white gift box with gold trim leans at an angle, featuring a central gold oval plaque embossed with 'Dior' and topped with a ribbon-like bow.
  • A crisp, white paper airplane with a gold-foiled 'DIOR' logo flies diagonally across the center of this festive close-up photograph.
  • A white card with the gold 'DIOR' logo sits in front of a matching envelope, framed against a glittering gingerbread-inspired background.

Fashion imagery

13 images

Use Dior’s fashion imagery to guide work featuring the House’s clothing, bags, and accessories. Keep product forms, materials, motifs, and colorways faithful to the depicted creations. The references include fashion and beauty section imagery, Lady D-Joy bags, the 30 Montaigne wardrobe, and accessories such as scarves and eyewear.

  • A close-up studio portrait features three women leaning together in a tiered, intimate pose against an impressionistic floral background.
  • A woman with long platinum blonde hair wears a white pleated cocktail dress and kitten heels while sitting atop a mountain of gingerbread-themed Dior gift…
  • A luxury handbag with a newspaper-print pattern dominates the lower half of this minimalist, black-and-white studio photograph.
  • A Lady D-Joy handbag is centered in a studio product shot, showcasing its elongated rectangular silhouette and black Cannage quilted lambskin.
  • A luxury latte-colored quilted leather handbag with a horizontal rectangular silhouette sits centered against a minimalist off-white background.
  • A deep navy blue Lady D-Joy handbag is the central focus of this vertical studio product shot against a light gray background.
  • A close-up fashion photograph features three women posed closely together against an impressionist-style landscape painting in a gold frame.
  • A classic black Bar Jacket by Christian Dior is presented against a clean, off-white studio background.
  • A black, high-waisted midi skirt is presented as a studio product shot against a light grey background.
  • A classic black quilted leather Lady Dior handbag is centered against a clean white backdrop.
  • A vertical product shot of a rectangular wool scarf featuring a cream and tan Cannage motif.
  • A light rosewood and beige cashmere scarf is neatly folded and centered vertically against a stark white background.
  • A close-up fashion portrait of a young East Asian woman with long dark hair, looking off-camera with a neutral expression.

Digital experience imagery

2 images

These images represent Dior website experience elements. Use them only when creating or refining Dior’s own digital experiences; keep campaign assets and UI details in their original roles.

  • A close-up shot features a feminine hand with deep espresso-colored almond-shaped nails reaching toward a gold "CD" logo clasp on a pale champagne-colored…
  • The minimalist DIOR brand logo is presented in high-contrast black.

Download Dior’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Dior’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 104 images and the logos. The font files belong to Christian Dior Couture, so they’re left out.

Download the Brand SkillZIP, 24.1 MB

dior-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ voice.md

│ ├ beauty-imagery.md

│ ├ campaign-imagery.md

│ ├ fashion-imagery.md

│ ├ digital-experience-imagery.md

│ └ typography.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from dior.com on 3 Nov 2026. It isn’t Dior’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Dior and its logos are trademarks of Christian Dior Couture. Rainbrand isn’t affiliated with or endorsed by Christian Dior Couture.

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