Bloom is now Rainbrand

(Brand guidelines) // Fashion and accessories

Chrome Hearts brand
guidelines

Chrome Hearts’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from chromehearts.com.

Download the Brand Skill

About Chrome Hearts

Chrome Hearts is a luxury lifestyle brand whose identity brings together fine jewelry, accessories, clothing, fragrance, and home goods. Its public-facing creative pairs a restrained digital presentation with distinctive brand marks and expressive, product-focused storytelling.

Use Chrome Hearts’ supplied Gothic wordmark as the primary signature. Keep the custom lettering, spacing and cross details intact. The handwritten welcome message, jewelry photos and interface controls are supporting content rather than logos.

Chrome Hearts colors

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Charcoal

    Dark supporting tone

    HEX
    RGB

Chrome Hearts fonts

  • Roboto

    Website headings · 700, Website body · 500

  • Old English

    Expressive website lettering · 700

Font names only. The Brand Skill download doesn’t include font files.

Chrome Hearts’s voice

Chrome Hearts’ product writing is concise, declarative, and often atmospheric. Factual product details sit alongside evocative language; retain the contrast rather than turning every description into promotional superlatives. Product names and descriptions may use uppercase styling, while brand storytelling can take a more poetic tone.

  • “Designed to be worn or burned alone or paired to create a subtle mood unique to each individual”
  • “+33+ IS A SCENT LAYERED WITH NOTES OF SPICY CITRUS, STRONG, BUT WARM AND HYPNOTIC”
  • “WITH THE RICHEST OF SENSUAL OILS, +33+ RESONATES WITH THE MYSTERIOUS SIDE OF CHROME HEARTS - WHISPERING OF A LINGERING MOOD - YET UNIDENTIFIABLE”
  • “After years of development, Chrome Hearts has introduced a unisex duet of scents that evokes their essence - from home to body”

Dos and don’ts

Do

  • Keep the wordmark and standalone brand marks recognizable and visually distinct from other imagery.
  • Use black, white and restrained gray neutrals with clear contrast.
  • Write product copy with a balance of precise details and evocative, individual phrasing.
  • Use uppercase product styling selectively where it fits the brand’s product presentation.

Don’t

  • Don’t treat a backdrop, campaign banner, product shot, or interface control as a logo.
  • Don’t replace the brand’s concise, atmospheric writing with generic luxury claims or excessive hype.
  • Don’t flatten the brand’s range into a single product category; its public presentation spans apparel, fragrance, accessories, and home goods.

Chrome Hearts imagery

87 images from chromehearts.com, in 7 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Baccarat and home-goods imagery

6 images

Retain the product imagery for Chrome Hearts’ Baccarat collaboration pieces and home goods, including wine glasses, a decanter, and an ashtray.

  • This product shot features two intricate lead crystal wine glasses with vertical and starburst wedge cuts along the base of the bowl.
  • A single, elegant lead crystal wine goblet with a tall fluted stem and intricate starburst prism cuts around the lower half of the bowl.
  • A heavy, ornate lead crystal decanter and its matching faceted stopper rest horizontally on a reflective surface.
  • A square-bodied lead crystal liquor decanter with a matching ornate stopper sits centered in this studio product shot.
  • A square, clear crystal ashtray is shown from a high three-quarter angle, revealing intricate geometric facets and a central mountain-like peak.
  • A square, clear crystal ashtray is shown at a three-quarter angle, featuring a deep circular well with a silver ornate cross emblem at its base.

Brand and campaign imagery

8 images

Preserve the brand’s own campaign and site imagery as creative references. Use the welcome banner and backdrop as brand-owned visual assets, not as logos.

  • A black hand-lettered graphic featuring the phrase "Y'all are Welcome" in a casual, slightly irregular script.
  • A high-contrast black and white diptych showcasing two close-up shots of people wearing identical large, ornate silver belt buckles with a gothic floral…
  • A grainy black-and-white fashion photo centers on a large, ornate silver belt buckle featuring an intricate floral cross design.
  • A vertical portrait of a young woman with long brunette hair posing against a solid textured purple wall.
  • A pile of folded knit socks is captured in a vertical, close-up lifestyle shot, focusing on a mix of black and white ribbed fabrics.
  • A high-contrast, two-tone graphic illustration depicts the silhouette of a figure with long, curly hair raising their hand in a middle-finger gesture.
  • A wide, monochromatic white close-up captures the flowing, organic textures of a carved plaster or stone relief.
  • A graphic featuring the text "+ Underpants Machine +" written in a casual, hand-drawn script.

Magazine imagery

14 images

Use the magazine covers as references for Chrome Hearts’ editorial presentation. The site presents multiple issues across two magazine series.

  • A striking magazine cover features a long-haired man with a weathered, intense expression, hands pressed together in a prayer-like gesture.
  • A vertical magazine cover features a person with pink-streaked hair screaming while raising their arms in a leather jacket.
  • A gritty, dark sepia-toned magazine cover featuring a close-up of a man with thick-framed glasses looking directly at the camera with a stern expression.
  • A vertical magazine cover featuring a woman with a high bun and black bow posing in a long-sleeved, black mesh bodysuit against a textured blue tile wall.
  • A high-contrast, black-and-white magazine cover features a portrait of a woman with voluminous, 1960s-style blonde curls and dramatic side-lighting that…
  • A close-up magazine cover features a man with piercing blue eyes and light stubble looking off-camera against a textured cobalt blue background.
  • A black and white magazine cover features a woman with a dark, voluminous bob and bangs standing with her hands on her hips.
  • The cover of 'CHROME HEARTS MAGAZINE vol.1' features a full-body, sepia-toned photograph of a man with long, curly hair and a steady gaze.
  • This magazine cover features a woman with long dark hair posing against a white architectural wall adorned with ornate scrollwork and a large black Gothic…
  • A high-contrast black-and-white magazine cover features a long-haired man in sunglasses and jewelry crouched between two large mastiffs.
  • The sepia-toned cover of 'CHROME HEARTS MAGAZINE vol.
  • A vertical magazine cover features a blonde woman in heavy silver jewelry and black boots with cross motifs, sitting on dark wooden stairs.
  • This black and white portrait features Karl Lagerfeld in a high-contrast studio shot, wearing his signature dark sunglasses, a high-collared shirt, and a…
  • This Chrome Hearts Magazine Series 7 cover features Cher sitting amidst several mirrors, her long black hair framing a calm gaze.

Eyewear imagery

1 image

Keep eyewear product imagery focused on the individual product. The captured retailer listing identifies the Lowrider model.

  • A vertical product shot features vibrant lime green sunglasses suspended from a thin silver chain by an ornate metallic ring and two decorative silver dice…

Fragrance and scent imagery

26 images

Use the product imagery as visual references for Chrome Hearts’ scent range, including fragrance, roll-on perfume, soap, candles, candle refills, incense, and related product presentations.

  • A vertical product shot of a tall, fluted glass perfume bottle featuring a pale gold liquid.
  • A luxury perfume bottle with a fluted, rectangular glass body lies horizontally, showcasing a pale gold liquid within.
  • A bold, hand-drawn graphic of the number 22 in black ink, flanked by a small plus sign on both the left and right sides.
  • A premium glass perfume bottle features deep vertical fluting and contains a rich amber-colored liquid.
  • A heavy, fluted glass perfume bottle lies horizontally, filled with a warm, amber-colored liquid.
  • A minimalist hand-drawn graphic in solid black featuring two elongated, wavy vertical lines that resemble stylized hair or flowing ribbons.
  • This product shot features a slender, cylindrical clear glass vial topped with an ornate, sterling silver cap.
  • An ornate silver-capped perfume roll-on lies horizontally, featuring an intricate quilted texture and gothic-style engravings on the metal cap.
  • A vertical product shot features a sleek, cylindrical black glass bottle topped with an elaborate, silver-colored metal cap.
  • A sleek, black cylindrical perfume travel spray lies horizontally, featuring an ornate, silver-toned cap with an intricate studded texture and gothic cross…
  • A smooth, egg-shaped bar of cream-colored soap features the debossed number "+ 22 +" on its center face.
  • A cream-colored, oval bar of soap-on-a-rope features the Gothic-style initials "CH" deeply embossed in its center.
  • A cream-colored, oval bar of soap on a rope features a debossed logo resembling two stylized, wavy sevens flanked by plus signs.
  • A luxury candle is housed in an ornate, heavy-cut clear crystal jar with a matching faceted lid featuring a rounded knob.
  • A high-end product shot of a thick-walled, fluted crystal candle jar filled with creamy white wax.
  • A luxury product shot of a faceted clear glass candle jar filled with white wax, featuring an ornate, floral-carved crystal lid resting against its side.
  • A heavy, multifaceted clear crystal candle holder sits next to a simple white votive candle.
  • A single, unlit white votive candle stands centered in this product shot.
  • A heavy, faceted crystal votive holder sits beside a solid white unlit candle.
  • A vertical product shot features a white wax candle encased in a heavily textured, clear cut-glass vessel.
  • A cream-colored candle sits horizontally inside a heavy, decorative clear glass jar featuring an intricate quilted diamond pattern and floral accents.
  • A tall, cylindrical candle is encased in a decorative glass vessel featuring a repeating diamond-cut hobnail texture with intricate floral-cross patterns.
  • A dense bundle of charcoal-black incense sticks is bound together at the center, fanning out at the top and bottom in an hourglass shape.
  • A product shot featuring a bundle of charcoal-grey incense sticks bound by a black band with silver gothic cross motifs, standing next to a tall, minimalist…
  • An overhead product shot captures a heavy, scalloped glass perfume bottle filled with amber-colored liquid.
  • A luxury golden-amber perfume bottle sits beside its stark white vertical box, both casting a faint reflection below.

Socks imagery

8 images

Keep sock imagery product-led. The product range includes logo, stencil, sport, executive, and FOTI styles, with several color options visible in the retailer presentation.

  • A vertical product shot features a trio of black crew socks stacked slightly to the left, revealing bold, gothic-style branding on each leg.
  • Three crew socks in black, white, and red are layered diagonally to showcase their Gothic-inspired graphics.
  • A top-down product shot features three black crew socks fanned out slightly to show their varying stripe colors.
  • A vertical product shot displays three white crew-style socks layered slightly over one another.
  • A pair of tall, black knit socks are shown stacked together from a side profile against a plain field.
  • A vertical product shot features a three-pack of ribbed crew socks in white, burgundy, and black, stacked slightly atop one another.
  • A stylized flat graphic of a cross flory with curved arms ending in three pointed lobes.
  • A flat, heraldic-style cross clechée graphic outlined in thick black ink.

Underwear and intimates imagery

24 images

Use these product images as references for the brand’s underwear and intimate apparel. Preserve the range of product forms, finishes, and displayed color options shown.

  • A top-down studio shot of black Chrome Hearts boxer briefs featuring a wide elastic waistband.
  • A bold black gothic cross icon featuring a central circle from which four symmetrical fleur-de-lis-style arms radiate.
  • A solid black fleur-de-lis cross silhouette featuring flared, decorative arms that curve outward like floral petals.
  • A symmetrical pink floral cross emblem with four petals that flare out like fleur-de-lis.
  • A pair of black boxer briefs is shown from a front-facing product angle with a gothic aesthetic.
  • A decorative fleur-de-lis cross graphic with a central circle and four equal-length arms.
  • A pair of black Chrome Hearts boxer briefs shown in a flat product shot.
  • A symmetrical heraldic cross emblem featuring four stylized fleur-de-lis points in a deep maroon red.
  • A light blue, stylized heraldic cross graphic with a thin black outline.
  • A black iron cross graphic with flared, decorative arms features a gritty, stenciled collage style.
  • A graphic Iron Cross with stylized, flared edges is filled with a dense, eclectic collage of motifs.
  • These black boxer briefs feature a distinctive white elastic waistband with the repeating Gothic text "CHROME HEARTS" flanked by Maltese cross motifs.
  • A decorative Maltese cross graphic with ornate, flared points and a black base color.
  • A pair of slim-fitting black leggings is shown in a flat studio product shot.
  • This product shot features a pair of full-length black thermal leggings or long johns laid flat.
  • A full-length fashion shot features a single leg bent at the knee, showcasing black patterned tights with an intricate, repeating floral or sunburst lace…
  • A black lace triangle bralette features an intricate, all-over pattern of embroidered gothic crosses, stars, and floral motifs.
  • High-waisted black sheer mesh briefs featuring an all-over intricate lace pattern of gothic crosses, daggers, and floral motifs.
  • A studio product shot of a black G-string featuring a triangular front panel made of sheer, fine mesh.
  • A pair of black thong underwear is presented in a flat-lay product shot, featuring an intricate lace body with tonal cross and star patterns.
  • A sheer black lace bodysuit is showcased in a flat-lay product shot, featuring an intricate all-over pattern of gothic crosses, daggers, and hearts.
  • A flat-lay product shot of a black sheer mesh bodysuit featuring an intricate, all-over gothic pattern of crosses, daggers, stars, and floral motifs.
  • A pair of light blue boxer briefs is showcased in a flat product shot with a front-facing perspective.
  • A pair of light blue boxer briefs is shown from the back in a clean product shot.

Download Chrome Hearts’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Chrome Hearts’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 90 images and the logos. The font files belong to Chrome Hearts LLC, so they’re left out.

Download the Brand SkillZIP, 11.0 MB

chrome-hearts-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-baccarat.md

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-brand-assets.md

│ ├ imagery-editorial.md

│ ├ imagery-eyewear.md

│ ├ imagery-fragrance.md

│ ├ imagery-socks.md

│ └ imagery-underwear.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from chromehearts.com on 3 Nov 2026. It isn’t Chrome Hearts’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Chrome Hearts and its logos are trademarks of Chrome Hearts LLC. Rainbrand isn’t affiliated with or endorsed by Chrome Hearts LLC.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)