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(Brand guidelines) // AI

ElevenLabs brand
guidelines

ElevenLabs’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from elevenlabs.io.

Download the Brand Skill
ElevenLabs logo in black
  • Black#000000
  • Eggshell#FDFCFC
  • White#FFFFFF
  • Warm gray#777169

About ElevenLabs

ElevenLabs is an AI research and product company building tools for expressive audio, creative production, and conversational agents. Its brand brings advanced technology to life through clear, human-centered communication and a restrained visual identity.

Use the ElevenLabs logo, the 11 icon followed by the name, as the brand signature: black on light backgrounds and white on dark ones. Surround it with clear space equal to its height.

The 11 icon, two simple vertical lines that abstract the number eleven and echo the pause button of an audio player, is the brand’s shorthand where space is limited, such as avatars and app icons. Give it generous space inside its holding shape.

ElevenLabs colors

  • Black

    Logo, headlines and text on light backgrounds

    HEX
    RGB

  • Eggshell

    Page background

    HEX
    RGB

  • White

    Cards, and the logo on dark backgrounds

    HEX
    RGB

  • Warm gray

    Secondary text

    HEX
    RGB

  • Light warm gray

    Panels and subtle surfaces

    HEX
    RGB

ElevenLabs fonts

  • Waldenburg

    Headings · 300, Display and interface labels · 700

  • Inter

    Body and interface text · 400

  • Geist Mono

    Code

Font names only. The Brand Skill download doesn’t include font files.

ElevenLabs’s voice

Write with clarity, confidence, and a human-centered sense of possibility. Lead with the audience benefit, then explain the technology in direct, concrete language. Keep claims specific and avoid making technical sophistication feel cold or abstract. When discussing AI, balance ambition with responsibility.

Use sentence-case headings and concise, active phrasing. The brand’s voice is captured in lines such as “AI research and products that transform how we interact with technology,” “Our goal is to put state-of-the-art voice AI in the hands of those using it to improve their communities,” and “AI safety is inseparable from innovation.”

  • “Bringing technology to life”
  • “AI research and products that transform how we interact with technology”
  • “We want to make communication and creation seamless”
  • “Our goal is to put state-of-the-art voice AI in the hands of those using it to improve their communities”
  • “AI safety is inseparable from innovation”

Dos and don’ts

Do

  • Write the name as one word with a capital E and L: ElevenLabs. Platform names follow the same pattern: ElevenAgents, ElevenCreative and ElevenAPI.
  • Use black, white, eggshell and warm grays to keep the visual system restrained and high-contrast.
  • Use Waldenburg for headlines and Inter for body copy and interface text.
  • Describe capabilities in terms of human outcomes, such as more accessible communication, expressive creation, and useful customer interactions.
  • Pair innovation with responsible-use language when discussing AI safety.
  • Use complete, benefit-led sentences in brand copy, for example: “We want to make communication and creation seamless.”

Don’t

  • Don’t write the name as “Eleven Labs”, “Elevenlabs”, “elevenlabs” or “ELEVENLABS”.
  • Don’t recreate the 11 icon with capital I’s or the number 11; use the logo artwork.
  • Don’t make the visual identity loud or color-heavy; keep the core treatment restrained and neutral.
  • Don’t make unsupported guarantees about model performance, safety, or commercial rights; qualify claims to the relevant capability or context.
  • Don’t describe AI as a substitute for human understanding; keep the focus on helpful, expressive experiences and responsible use.
  • Don’t rely on abstract technical language when a plain explanation of the user benefit is available.

More from the Brand Skill

Imagery brand identity

Use the brand’s own marks as identity material: the ElevenLabs logo and the 11 icon.

Imagery creative campaigns

Use creative imagery that makes audio, voice, and music feel expressive and tangible. The brand’s examples combine distinctive portraits and characterful voice imagery with sound-oriented artwork, music covers, and clear product demonstrations.

Imagery product interface

Keep product imagery recognizable as ElevenLabs product experience. Show the real interface in product explainers, demonstrations, or other work that needs to show how the tools look and work.

Download ElevenLabs’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow ElevenLabs’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

elevenlabs-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ imagery-brand-identity.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-creative-campaigns.md

│ ├ voice-and-messaging.md

│ └ imagery-product-interface.md

└ assets/logos/

├ elevenlabs-logo.svg

├ elevenlabs-logo-white.svg

└ elevenlabs-symbol.svg

Rainbrand’s Brand Agent built this Brand Skill from elevenlabs.io on 30 Oct 2026. It isn’t ElevenLabs’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

ElevenLabs and its logos are trademarks of Eleven Labs Inc. Rainbrand isn’t affiliated with or endorsed by Eleven Labs Inc.

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