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(Brand guidelines) // Business software

Attio brand
guidelines

Attio’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from attio.com.

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Attio logo in black
  • Attio black#1C1D1F
  • White#FFFFFF
  • Near-black#101010
  • Slate gray#6F7988

About Attio

Attio is an agentic CRM that brings customer signals into shared context and helps teams build pipeline, advance deals, and grow accounts. Its brand combines a flexible, modern software experience with an always-on, action-oriented view of revenue work.

Attio’s logo, the logomark beside the attio wordmark, is the default wherever the layout has room. The logomark alone is the shorthand for tight spaces such as avatars, app icons and logo grids. Never show the wordmark without the logomark or typeset the name in its place, and keep clear space around the mark.

Attio colors

  • Attio black

    Logo, headings and text

    HEX
    RGB

  • White

    Page background

    HEX
    RGB

  • Near-black

    Dark backgrounds

    HEX
    RGB

  • Slate gray

    Secondary text and strokes

    HEX
    RGB

  • Blue

    Product accent for selections and highlights

    HEX
    RGB

Attio fonts

  • Inter Display

    Display headings · 600

  • Inter

    Body · 500

Font names only. The Brand Skill download doesn’t include font files.

Attio’s voice

Write with clear conviction and a bias toward action. Describe what teams can do, then connect it to an outcome. Keep sentences compact, use concrete verbs, and make technical capability feel useful to people doing real work.

Attio’s own copy uses direct, energetic lines such as “The intelligent system that never sleeps.”

It also frames work in practical, human terms: “Agents dig. You close.” and “The move's ready. You make the call.”

For product claims, emphasize shared context, speed, flexibility, and human control. Show how signals become useful decisions or actions rather than relying on generic AI promises.

  • “The intelligent system that never sleeps”
  • “Agents dig. You close”
  • “The move's ready. You make the call”

Dos and don’ts

Do

  • Lead with the concrete customer or revenue outcome, then explain the capability that enables it.
  • Use crisp, active language that makes the team’s role clear alongside the agent’s.
  • Make product claims tangible with examples of context, decisions, and next steps.
  • Use the full logo as the default identity and the logomark when space is limited.
  • Write Attio as one word with a capital A, and capitalize product names such as Workflows and Ask Attio but not features like custom objects.

Don’t

  • Don’t make Attio sound like a generic CRM or an AI add-on; position it as an agentic CRM built around connected customer context.
  • Don’t promise autonomous action without showing the team’s approval or control where relevant.
  • Don’t warp, stretch, recolor, or redraw Attio’s logomark.
  • Don’t show the wordmark without the logomark, or typeset the name in its place.

More from the Brand Skill

Product language

Position Attio as an agentic CRM: a platform that gathers customer signals into shared context and uses that context to help teams act across revenue work. Explain the value in terms of pipeline, deals, accounts, and better-informed teams.

Describe connected context concretely—emails, meetings, product usage, billing, support, records, and connected tools. Emphasize that this context is current, useful to agents and people, and grounded in the customer record.

Show agents as collaborators that research, enrich, route, brief, and follow up; show people making the judgment calls and approving changes. For technical audiences, connect the product to the infrastructure beneath it: the data model, integrations, workflows, API, SDK, and MCP.

Use product names with Attio’s capitalization: Call Intelligence, Workflows, and Ask Attio. Keep feature names lowercase, such as custom objects, people object, and permissions. Write Attio as one word with an uppercase A.

Product imagery

Attio’s product imagery shows the CRM as a connected, information-rich workspace: records, activities, workflows, agents, and reporting working together. Preserve the recognizable product interface when creating product-led work.

Brand imagery

Attio’s visual identity includes its own logo and campaign artwork. Treat campaign artwork as brand imagery, not logo artwork.

Download Attio’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Attio’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

attio-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ product-language.md

│ ├ voice.md

│ ├ product-imagery.md

│ ├ colors.md

│ ├ typography.md

│ ├ brand-imagery.md

│ └ logo.md

└ assets/logos/

├ attio-logo.svg

└ attio-logo-2.svg

Rainbrand’s Brand Agent built this Brand Skill from attio.com on 30 Oct 2026. It isn’t Attio’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Attio and its logos are trademarks of Attio Ltd. Rainbrand isn’t affiliated with or endorsed by Attio Ltd.

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