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(Brand guidelines) // Business software

Rippling brand
guidelines

Rippling’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rippling.com.

Download the Brand Skill
Rippling logo in black
  • Orange#FFA81D
  • Plum#4A0039
  • Berry#7A005D
  • Black#000000

About Rippling

Rippling is a workforce platform that brings HR, payroll, IT, and finance together around shared employee data. Its brand communicates clarity, connected systems, and less friction in the work of running a business.

Use Rippling’s logo, the ripple symbol beside the RIPPLING name, as the default. The standalone symbol is also an established brand mark; use it when a compact mark is more appropriate. Keep both marks distinct and legible, and choose a version suited to the background and available space.

Rippling colors

  • Orange

    Signature accent and call-to-action buttons

    HEX
    RGB

  • Plum

    Deep brand backgrounds and active states

    HEX
    RGB

  • Berry

    Secondary buttons and accents

    HEX
    RGB

  • Black

    Logo and text

    HEX
    RGB

  • Warm neutral

    Section and card backgrounds

    HEX
    RGB

  • White

    Page background

    HEX
    RGB

Rippling fonts

  • Basel Grotesk

    Headings · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Rippling’s voice

Write with directness and momentum. Lead with the business outcome, then make the value concrete: connected data, automation, speed, visibility, or less manual work. Keep language confident and plainspoken, and use short, memorable statements to frame bigger ideas.

  • “We free smart people to work on hard problems”
  • “Rippling eliminates the friction from running a business”
  • “When everything runs on one system, work moves faster”

Dos and don’ts

Do

  • Connect the platform story to practical outcomes such as simpler work, clearer reporting, and automation.
  • Write in active, direct language that moves from a customer need to a tangible benefit.
  • Use the full logo or the standalone symbol as the brand identifier, according to the space and context.
  • Use the signature orange for emphasis and plum and berry for depth in branded visuals.

Don’t

  • Don’t describe Rippling as a disconnected bundle of tools; emphasize the shared platform and data foundation.
  • Don’t rely on vague claims where a specific benefit can be stated.
  • Don’t recolor, stretch, or redraw the ripple symbol or the RIPPLING name.

More from the Brand Skill

People imagery

Rippling’s company and team imagery includes portraits against clean, often purple backdrops, as well as candid, approachable employee photography. For people-focused brand storytelling, favor natural expressions and uncluttered compositions that keep attention on the person.

Imagery and backgrounds

Use Rippling’s graphic language of dimensional, polished 3D forms, floating product tiles, abstract symbols, and connected systems. Purple and berry settings create depth; orange highlights add a sharp point of contrast. Use this language for brand-led backgrounds, illustrations, and campaign work.

Product interface

Rippling’s product is a core part of its visual identity. Show the real interface when illustrating product capabilities: legible tables, reports, workflows, employee records, and contextual prompts communicate how the platform works. Favor product views that show data and actions together, while keeping interface details credible and clear.

Download Rippling’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rippling’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

rippling-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice-and-copy.md

│ ├ people-imagery.md

│ ├ imagery-and-backgrounds.md

│ └ product-interface.md

└ assets/logos/

└ rippling-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from rippling.com on 30 Oct 2026. It isn’t Rippling’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rippling and its logos are trademarks of Rippling People Center Inc. Rainbrand isn’t affiliated with or endorsed by Rippling People Center Inc.

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