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(Brand guidelines) // AI

Anthropic brand
guidelines

Anthropic’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from anthropic.com.

Download the Brand Skill
Anthropic wordmark
  • Clay#D97757
  • Slate#141413
  • Ivory#FAF9F5
  • Light gray#E8E6DC

About Anthropic

Anthropic is a public-benefit AI safety and research company. Its work brings frontier AI research, practical products, and a commitment to developing reliable, interpretable, and steerable systems together in service of a safe, beneficial transition through transformative AI.

Use Anthropic’s own logo artwork for brand identification: the Anthropic wordmark, or the A\ symbol where a compact mark suits the layout. Keep logos distinct from decorative backdrops, promotional images, product imagery, and interface icons.

Anthropic colors

  • Clay

    Signature accent

    HEX
    RGB

  • Slate

    Text and dark backgrounds

    HEX
    RGB

  • Ivory

    Light backgrounds

    HEX
    RGB

  • Light gray

    Subtle surfaces

    HEX
    RGB

  • Mid gray

    Secondary elements

    HEX
    RGB

  • Sky

    Secondary accent

    HEX
    RGB

  • Olive

    Secondary accent

    HEX
    RGB

Anthropic fonts

  • Anthropic Serif

    Display heading · 400

  • Anthropic Sans

    Section heading · 400, Body · 400

  • Anthropic Mono

    Code

Font names only. The Brand Skill download doesn’t include font files.

Anthropic’s voice

Write with clarity, care, and intellectual seriousness. Explain complex work in direct, accessible language; ground claims in evidence and distinguish measured findings from uncertainty. Describe both AI’s promise and its risks without hype or alarmism. Be candid about limitations, and frame safety as a practical, ongoing responsibility.

  • “AI will have a vast impact on the world”
  • “We treat AI safety as a systematic science”
  • “We view ourselves as one part of a broader effort to develop and deploy AI safely”
  • “We believe that AI safety research is urgently important and should be supported by a wide range of public and private actors”
  • “We will continue to publish our progress transparently, both to help customers make informed deployment decisions and to encourage broader industry investment in this critical challenge”

Dos and don’ts

Do

  • Use Anthropic’s own wordmark and A\ symbol when identifying the company.
  • Keep layouts and language clear, restrained, and accessible. Make the main point easy to find.
  • Communicate both the benefits of AI and the work required to manage its risks.
  • Use evidence-led claims, and be candid about uncertainty and limitations.
  • Write with directness and care. Treat readers as thoughtful people, not as targets for hype or persuasion.

Don’t

  • Don’t present safety as separate from the work of building and deploying AI.
  • Don’t overstate what a model, research result, or safeguard proves.
  • Don’t use fear-driven or triumphalist language in place of measured explanation.
  • Don’t make technical or research content harder to follow with needless verbosity or jargon.

More from the Brand Skill

Imagery

Anthropic’s imagery spans people at work, research and product illustrations, editorial artwork, and data visualizations. Choose imagery that supports the subject and communicates the work plainly. Preserve the context of product and research graphics when using them; keep data labels and explanatory detail legible.

Download Anthropic’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Anthropic’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

anthropic-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ └ imagery.md

└ assets/logos/

├ anthropic-logo.svg

└ anthropic-logo-2.svg

Rainbrand’s Brand Agent built this Brand Skill from anthropic.com on 30 Oct 2026. It isn’t Anthropic’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Anthropic and its logos are trademarks of Anthropic PBC. Rainbrand isn’t affiliated with or endorsed by Anthropic PBC.

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