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(Brand guidelines) // Media and entertainment

YouTube brand
guidelines

YouTube’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from about.youtube.

Download the Brand Skill

About YouTube

YouTube is a global video platform built around giving everyone a voice and helping people discover the world through stories, shared interests and community. Its identity pairs the play-button symbol and wordmark with red, clear typography and approachable communication.

Use the YouTube wordmark with its play symbol as a complete lockup. Keep the artwork's proportions and spacing intact. Use the full-color mark on a light background; the monochrome version is suitable when a single-color treatment is needed.

Keep YouTube for Education artwork within education communications. It is a separate lockup and does not replace the general YouTube identity.

YouTube colors

  • YouTube Red

    Official logo and icon color

    HEX
    RGB

  • Almost Black

    Wordmark and dark text

    HEX
    RGB

  • White

    Light backgrounds and reversed artwork

    HEX
    RGB

  • Black

    Monochrome artwork

    HEX
    RGB

YouTube fonts

  • YouTube Sans

    Brand headlines

  • YouTube Display

    Display headline · 800

  • Google Sans Text

    Section heading · 700

  • Roboto

    Supporting heading · 500, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

YouTube’s voice

Write with warmth, optimism, and an inclusive point of view. Emphasize voice, listening, sharing, and community. For education communications, be practical and supportive: explain what a tool helps people do, then make the next step clear.

  • “Our mission is to give everyone a voice and show them the world”
  • “We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories”
  • “YouTube can be a powerful education tool. Access curriculum-aligned video resources, simple how-to guides, and FAQs built to support educators who choose to use YouTube videos in their lessons”

Dos and don’ts

Do

  • Use the YouTube play symbol and wordmark in their approved proportions.
  • Keep YouTube Red within official logo and icon artwork; use supporting colors for other accents.
  • Use YouTube Sans for brand headlines and Roboto for clear supporting copy.
  • Write inclusively, with concrete language about sharing, listening and community.

Don’t

  • Distort the play symbol or change the spacing within the wordmark lockup.
  • Use YouTube for Education artwork as the general YouTube logo.
  • Let decorative treatments obscure the play symbol or wordmark.
  • Make education guidance needlessly technical or promise features that school settings may restrict.

YouTube imagery

16 images from about.youtube, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Marketing imagery

6 images

YouTube’s public-facing imagery includes broad, human-centered brand storytelling as well as education-specific banners. Use these examples as references for hero and campaign imagery; preserve the distinction between general YouTube communication and YouTube for Education materials.

Additional captured education-page imagery can inform banner and page treatments.

  • A diverse 2x5 grid collage of ten vibrant images featuring a mix of flat-style illustrations and lifestyle photography.
  • A vibrant collage of nine diverse images showcasing lifestyle, travel, and illustrations in a grid layout.
  • A minimalist horizontal banner features light gray line-art icons arranged along the left and right margins, leaving a wide white space in the center.
  • A wide-format graphic featuring bright red line-art icons arranged along the left and right margins, leaving a large open space in the center.
  • A vertical graphic composition features a collection of minimalist black and white icons concentrated at the top and bottom edges, leaving a large open space…
  • A clean, illustrative graphic for 'YouTube for Education' set against a white background.

Product interface

10 images

When showing YouTube’s education tools, use product imagery that makes the learning task and focused viewing experience understandable. The examples include Player for Education demonstrations, teacher workflows, and administrator controls. Preserve the source product context when adapting interface imagery.

The teacher and classroom examples show how the player supports presenting, assigning, and previewing educational videos.

Use the education resource thumbnails as references for clear, practical downloadable-guide presentation.

  • A digital graphic features the bold headline "Enable YouTube for teachers, and keep it blocked for students" next to a stylized user interface illustration.
  • A clean digital graphic featuring the bold headline 'Configure content settings and permissions for your school' alongside a 'YouTube for Education' logo.
  • A clean graphic advertisement for YouTube for Education features bold black text on a white background that reads, "Show YouTube videos distraction-free in…
  • A clean graphic for YouTube for Education featuring bold black text that reads 'Assign YouTube videos without distractions in your class' on a white background.
  • A digital graphic for 'YouTube for Education' highlights the title 'Understanding Controls on Student Accounts' in bold black text against a clean white…
  • A minimalist flat illustration shows a stylized YouTube interface with a search bar reading "Content restricted for K-3." A pink cursor hovers over an…
  • A screenshot of a Google Classroom assignment titled "Cell Biology" for a Grade 8 Science course.
  • A screenshot of the Google Admin dashboard displays settings for YouTube within a clean, white user interface.
  • A graphic featuring a red-and-black headline 'Player for Education View' above a stylized video player interface.
  • A digital screenshot of a classroom assignment card titled "Cell Biology" set against a vibrant red background.

Download YouTube’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow YouTube’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 16 images and the logos. The font files belong to Google LLC, so they’re left out.

Download the Brand SkillZIP, 846 KB

youtube-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice-and-tone.md

│ ├ colors.md

│ ├ logos.md

│ ├ marketing-imagery.md

│ ├ typography.md

│ └ product-interface.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from about.youtube on 3 Nov 2026. It isn’t YouTube’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

YouTube and its logos are trademarks of Google LLC. Rainbrand isn’t affiliated with or endorsed by Google LLC.

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