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(Brand guidelines) // Media and entertainment

Disney+ brand
guidelines

Disney+’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from disneyplus.com.

Download the Brand Skill

About Disney+

Disney+ is a streaming destination for movies, series, originals, and live events across Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Its experience pairs a cinematic, dark interface with a broad, changing library and editorial guidance that helps viewers discover what to watch.

Use the Disney+ wordmark as the primary identity. Keep the mark intact and legible; choose a version that contrasts clearly with its background. Standalone Disney+ symbols may serve compact placements where the full wordmark will not fit. Do not substitute a partner or content-franchise mark for the Disney+ identity.

Disney+ colors

  • Deep teal

    Accent

    HEX
    RGB

  • White

    Primary button surface

    HEX
    RGB

  • Midnight blue

    Page background

    HEX
    RGB

Disney+ fonts

  • Inspire

    Headings · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Disney+’s voice

Write with an inviting, entertainment-first voice. Make discovery feel effortless and inclusive, speaking directly to viewers and emphasizing the range of stories and ways to watch. Use energetic but clear phrasing; balance playful warmth with straightforward practical information.

  • “Every Story. Every Genre. Bundled Your Way”
  • “There’s something for everyone with your choice of a bundle plan”
  • “Explore Disney+ is your go-to guide for what’s new, coming soon, and waiting to be discovered”
  • “Get excited! Disney+ Perks has landed”

Dos and don’ts

Do

  • Keep the Disney+ identity clear against dark interface surfaces, with light text and restrained teal emphasis.
  • Use Inspire consistently for headings and body copy, with a clear weight hierarchy.
  • Make discovery feel energetic and welcoming; show the range of entertainment with clear, image-led editorial groupings.
  • Keep copy direct, warm, and viewer-focused.

Don’t

  • Don’t let title imagery or another service’s mark replace the Disney+ identity.
  • Don’t make the interface feel bright or visually noisy; the core experience is dark, with selective accent use.
  • Don’t use dense, flat blocks of copy where clear headings and scannable groups better serve discovery.
  • Don’t make promises about availability or viewing access that exceed the stated offer or plan.

Disney+ imagery

21 images from disneyplus.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

21 images

Use cinematic, polished imagery to make the breadth of the Disney+ library tangible. Feature expressive character moments, recognizable settings, strong color, and clear focal subjects. Editorial and promotional imagery ranges from family-friendly animation to live-action drama, documentaries, and sports; let each title’s own art and genre set its visual mood. For discovery and watch-guide content, use image-led tiles and purposeful collages that help viewers scan a range of titles.

Keep Disney+ brand assets distinct from title artwork and from other services’ identities. Use the Disney+ wordmark or symbol to identify the service; use content imagery to illustrate the stories being promoted.

  • A vibrant horizontal banner displays five vertically sliced character segments behind a large, white 'Disney+' logo.
  • The white Disney+ logo, featuring its signature script and arcing star-path, sits centered on a deep teal-to-black gradient background.
  • The Disney+ logo in bright white is centered within a rounded rectangular border that glows with a neon teal light.
  • A dense vertical mosaic of entertainment posters and tiles features popular titles like 'Moana 2', 'The Simpsons', 'Bluey', and 'VisionQuest' against a dark…
  • A dark, moody digital graphic features a grid of entertainment poster thumbnails that fade into deep navy blue space toward the bottom.
  • The official Super Bowl LVIII logo features a metallic Vince Lombardi Trophy standing between stylized Roman numerals filled with vibrant surf-inspired imagery.
  • A wide-angle graphic features an ESPN College GameDay broadcast crew seated at a desk, framed by a glowing turquoise rectangle on a dark teal gradient…
  • Three NFL players are dynamically layered over a dark, blurred stadium background featuring the ESPN MNF shield logo.
  • This graphic triptych showcases posters for three separate television series.
  • A live-action Moana and Maui stand heroically atop a dark rock amidst crashing turquoise ocean waves under a bright, sunlit sky.
  • A collage of four film stills framed by dripping neon green borders promotes 'huluween on Disney+'.
  • A dynamic grid of rounded rectangular tiles showcasing various movie and television stills, set against a dark teal background.
  • The Super Bowl LIX logo features the Vince Lombardi Trophy in polished silver, set against stylized Roman numerals filled with vibrant coastal imagery.
  • A collage of holiday movie stills is set within a teal, rounded frame featuring two line-art ornament icons.
  • Four WWE superstars stand in a powerful group pose against a backdrop of the Riyadh skyline featuring the Kingdom Centre.
  • An ESPN College Football shield logo is centered over a wide cinematic shot of a football stadium at dusk.
  • The official NFL shield logo is centered on a textured, matte black background with a subtle pebbled finish.
  • A wide, abstract digital graphic featuring overlapping, rounded rectangular planes in deep shades of teal and navy blue.
  • Six women pose together in glamorous evening wear for a group portrait set in a dim, moody lounge with a deep red and sepia-toned filter.
  • A horizontal graphic centered on a deep teal gradient background featuring the logos for Hulu and Disney+.
  • A digital graphic featuring the 'hulu on Disney+' logo centered against a deep teal gradient background.

Download Disney+’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Disney+’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 21 images and the logos. The font files belong to Disney Enterprises, Inc, so they’re left out.

Download the Brand SkillZIP, 1.5 MB

disney-plus-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ color.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from disneyplus.com on 3 Nov 2026. It isn’t Disney+’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Disney+ and its logos are trademarks of Disney Enterprises, Inc. Rainbrand isn’t affiliated with or endorsed by Disney Enterprises, Inc.

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