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(Brand guidelines) // Media and entertainment

Netflix brand
guidelines

Netflix’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from netflix.com.

Download the Brand Skill

About Netflix

Netflix is a global entertainment service built around an expansive library of films, series, documentaries, anime, games, and original stories. Its brand pairs a distinctive red identity with an easy, direct invitation to discover and enjoy entertainment across screens.

Use Netflix's red N symbol as the compact Netflix identity. Keep its proportions, folds and shading intact, with strong contrast against the background.

Keep the Netflix identity distinct from individual film and series titles, show artwork and seasonal campaigns.

Netflix colors

  • Netflix red

    Signature accent

    HEX
    RGB

  • Black

    Dark interface background

    HEX
    RGB

  • White

    Interface text and contrast

    HEX
    RGB

Netflix fonts

  • Netflix Sans

    Headings · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Netflix’s voice

Write with confident simplicity and an inviting, conversational warmth. Lead with the benefit or story, then add enough detail to make the next step feel easy. Keep phrasing lively and audience-focused, using a little wit or playful energy when it suits the subject.

  • “Your watch list is about to get busy”
  • “No matter what you’re craving in 2026, we’ve got a lineup that makes the wait worthwhile”

Dos and don’ts

Do

  • Use the Netflix wordmark or standalone mark as the brand identifier.
  • Use Netflix red as the signature accent and pair it with strong black-and-white contrast.
  • Keep typography clear, sans-serif, and led by Netflix Sans.
  • Write with a direct, lively invitation that centers the audience and the entertainment.
  • Let show-specific artwork express its own story while keeping Netflix identity visibly distinct.

Don’t

  • Replace the Netflix mark with a show logo, campaign art, favicon, app icon, banner, backdrop, or interface icon.
  • Treat every title’s artwork as if it were a single, universal Netflix art style.
  • Let elaborate wording obscure the main idea or audience benefit.
  • Add decorative type styles that compete with the clean sans-serif identity.

Netflix imagery

38 images from netflix.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

8 images

Use imagery to make entertainment feel immediate, varied, and inviting. Netflix’s editorial and promotional work spans portraits, scenes, richly detailed settings, animation, and genre-led artwork; let the subject and story set the image’s mood rather than forcing every image into one visual treatment. Keep the Netflix identity distinct from the artwork of an individual title or campaign.

Website and editorial campaign imagery includes these captured examples.

Netflix’s own environmental backdrop is another useful visual reference; it is not a logo.

  • A bold black graphic combines a stylized kanji character for tree, which looks like a cross with two diagonal legs, followed immediately by a capital letter…
  • A solid black inverted triangle icon features slightly rounded corners and a flat top edge.
  • A dense, angled digital grid of streaming service thumbnails creates a mosaic of popular television shows and movies against a black background.
  • An anime poster for 'CYBERPUNK EDGERUNNERS' featuring four distinct characters against a dark city skyline illuminated by a massive yellow explosion.
  • A horizontal graphic set against a textured black background features two illustrated tarot-style cards fanned out next to a face-down Netflix card.
  • A dark, cinematic horizontal graphic prominently features the white, sans-serif word 'TUDUM' centered in large, bold capital letters.
  • A frenetic anime screenshot captures an elderly man with a missing tooth and wide, screaming expression pedaling a bicycle at high speed.
  • A close-up panoramic photograph captures an intimate moment between a man and a woman sitting outdoors on a sunny day.

Netflix House Experience

30 images

Netflix House brings entertainment into a physical, participatory setting. Show people actively exploring, playing, eating, shopping, and sharing the experience. Its visual environments combine recognizable Netflix cues with immersive sets and themed activities; keep title-specific worlds clearly tied to their own experiences.

  • The exterior of 'NETFLIX HOUSE' features a curved stone building with a glowing red geometric entrance shaped like a tilted envelope.
  • A close-up photograph capturing three people in an immersive, otherworldly room bathed in vibrant red and purple neon light.
  • A close-up candid photo captures a young boy with dark, chin-length hair biting into a small treat while looking up with a thoughtful expression.
  • Two young men pose with merchandise inside a dimly lit retail store featuring neon red accents.
  • A vibrant 3D animated scene features a purple-haired aerialist soaring on a golden hoop above a digital stage while two other female performers pose below.
  • The red, glowing neon-style logo for 'STRANGER THINGS' is rendered in its iconic serif typeface with thick horizontal bars framing the title.
  • A vibrant digital collage for Stranger Things featuring a central group of teenage characters and an imposing blue-tinted man's face set against a starry…
  • In this action-focused photo, a group of diverse adults wearing bulky VR headsets and tactical haptic vests are frozen in an intense gaming moment.
  • A wide-angle, neon-lit photo of an indoor mini-golf course featuring Netflix-themed holes like "IS IT CAKE?" and "Bridgerton." The dark venue glows with blue…
  • Rows of vibrant red auditorium seats angle toward a large glowing cinema screen in a dark, modern theater.
  • A woman with dark hair and a light grey crop top examines a black t-shirt she is holding up on a hanger.
  • Two smiling men pose in a dimly lit retail store filled with 'Stranger Things' merchandise under neon red lighting.
  • A vibrant animated movie poster titled 'STEPS' features three central female characters against a glowing purple and pink twilight sky.
  • A vibrant neon pink and purple graphic logo for 'KPOP DEMON HUNTERS FAN FEST.' The top row features stylized pink lettering with four-pointed stars…
  • This wide-angle photo captures a vibrant, neon-lit restaurant called "NETFLIX BITES" with a retro-futuristic aesthetic.
  • A wide-angle, eye-level photo of a surreal, brightly colored hallway leading to a glowing red staircase.
  • A diverse crowd of park guests wearing 3D glasses react with shock and awe as a dark, Demogorgon-like creature crouches menacingly in the foreground.
  • A vibrant 3D animated scene features a purple-haired aerialist soaring on a golden ornate hoop above a cheering crowd.
  • A man in a plaid shirt and a woman in a striped tank top laugh together while playing indoor mini-golf at a 'Floor is Lava' themed hole.
  • Four diverse young adults strike heroic poses in a futuristic gaming arena, each wearing motion-tracking haptic vests and holding large white sci-fi blasters.
  • A large, grinning blue monster with bulging orange eyes and jagged teeth is the focal point of this nighttime augmented reality experience.
  • A man in sunglasses smiles and reaches toward a wall in a room drenched in intense red and orange lighting.
  • Four smiling friends lean in close for a group photo at an orange table in a vibrant, neon-lit entertainment venue.
  • A woman and two children excitedly examine a cartoon keychain inside a modern retail shop featuring bright blue backlit shelves.
  • An indoor retro arcade is set up for 'Stranger Things: The Immersive Experience', featuring a brightly lit 'ARCADE' neon sign over a geometric orange and red…
  • A group of young adults stands excitedly before a retro-futuristic security console in a dimly lit room bathed in pink and blue neon light.
  • A wide-angle photo of a vibrant retail store featuring a central 'Stranger Things' display of gnarled vines and a vintage television set under a neon red…
  • A vibrant restaurant counter features a glowing neon sign that reads 'NETFLIX BITES' positioned over a graphic pair of red open lips.
  • A 3D graphic of an overflowing red and cream striped popcorn bucket, tilted slightly to the right with kernels exploding into the air.
  • Iridescent, metallic title text reads "K-POP DEMON HUNTERS" in a bold, futuristic sans-serif font with sharp, blade-like descenders.

Download Netflix’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Netflix’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 38 images and the logos. The font files belong to Netflix, Inc, so they’re left out.

Download the Brand SkillZIP, 3.1 MB

netflix-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ color.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ └ product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from netflix.com on 3 Nov 2026. It isn’t Netflix’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Netflix and its logos are trademarks of Netflix, Inc. Rainbrand isn’t affiliated with or endorsed by Netflix, Inc.

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