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(Brand guidelines) // Media and entertainment

Disney brand
guidelines

Disney’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from disney.com.

Download the Brand Skill

About Disney

Disney brings together entertainment, storytelling, and experiences across films, streaming, parks, travel, and retail. Its identity should feel inviting and imaginative while remaining clear and recognizable across these varied touchpoints.

Use the Disney signature wordmark as the primary Disney identity. Keep the lettering intact and use the black or white version that reads clearly on its background.

The D monogram is a compact Disney identity. Keep it distinct from character, movie, park and streaming-service marks.

Disney colors

  • Warm gold

    Disney.com accent

    HEX
    RGB

  • White

    Disney.com background

    HEX
    RGB

  • Black

    Disney.com text

    HEX
    RGB

Disney fonts

  • Inspire TWDC

    Heading · 700, Body · 400, Primary button · 600

  • Matterhorn

    Secondary button · 600

Font names only. The Brand Skill download doesn’t include font files.

Disney’s voice

Write with an inviting, imaginative tone that makes entertainment and experiences feel worth exploring. Keep language direct and approachable, and use evocative phrasing when it suits the story.

  • “The ocean is calling”
  • “Vacation with Disney Parks”

Dos and don’ts

Do

  • Use Disney’s own logo and standalone identity marks for Disney brand work.
  • Use warm gold as a Disney.com accent, and keep Disney.com’s light, high-contrast treatment when designing for that site.
  • Write inviting, concise headlines that encourage exploration, such as “Vacation with Disney Parks.”

Don’t

  • Don’t treat banners, backdrops, social images, or interface icons as logos.
  • Don’t present a partner’s identity as a Disney brand mark.
  • Don’t use Disney.com’s particular interface styling as a universal rule for every Disney touchpoint.

Disney imagery

2 images from disney.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand imagery and interface asset

2 images

Use Disney’s own branded imagery in its intended context. The share image and backdrop are useful brand-visual references; the search icon is a website interface element, not an identity mark.

  • The iconic white Disney logo is centered on a solid, deep navy blue background.
  • A stark white Disney wordmark logo is centered against a solid, dark navy blue background.

More from the Brand Skill

Disney.com design

For Disney.com, use the light presentation: white background, black text, and warm gold accents.

Primary buttons use a warm-gold fill, black text, a rounded pill shape, and no shadow. Secondary buttons use a white fill, black text, and a rounded outline. Keep button labels legible and use the site’s type system.

Cards use a white surface, a subtle light-gray border, rounded corners, and restrained padding.

Download Disney’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Disney’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 3 images and the logos. The font files belong to Disney Enterprises, Inc, so they’re left out.

Download the Brand SkillZIP, 420 KB

disney-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ └ website-design.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from disney.com on 3 Nov 2026. It isn’t Disney’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Disney and its logos are trademarks of Disney Enterprises, Inc. Rainbrand isn’t affiliated with or endorsed by Disney Enterprises, Inc.

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