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(Brand guidelines) // Consumer technology

Windows brand
guidelines

Windows’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from microsoft.com.

Download the Brand Skill

About Windows

Windows is Microsoft’s personal-computing operating system. Its four-pane blue symbol identifies the product, while a clear interface, familiar typography and practical messaging connect the brand to work, learning, creativity and everyday use.

Use the blue Windows symbol-and-name lockup for the overall product family. Use edition-specific artwork for that edition, and name older versions in text rather than adding numbers to the current lockup. Preserve its proportions and keep it separate from Microsoft’s four-color corporate mark.

Windows colors

  • Windows blue

    Product identity and interface emphasis

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

  • Black

    Text and contrast

    HEX
    RGB

  • Charcoal

    Supporting dark tone

    HEX
    RGB

Windows fonts

  • Segoe UI Variable Text

    Primary heading · 500, Body · 400

  • Segoe UI Variable Display

    Section heading · 500

Font names only. The Brand Skill download doesn’t include font files.

Windows’s voice

Write in a clear, useful and encouraging voice. Explain what Windows helps people do in familiar language, with concrete tasks and benefits. Keep feature availability and device requirements accurate.

  • “Make the everyday easier”

Dos and don’ts

Do

  • Use Windows’ own four-pane mark for the operating system.
  • Use Segoe UI Variable with a clear interface hierarchy.
  • Connect product features with useful everyday tasks.
  • Keep feature, security and device-compatibility claims specific.

Don’t

  • Do not substitute the Microsoft corporate mark for Windows.
  • Do not redraw, distort or crowd the Windows symbol.
  • Do not imply that a feature works on every device or edition without checking.

Windows imagery

34 images from microsoft.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery brand and campaigns

33 images

Windows imagery should center on the operating system, compatible devices and people using them for everyday tasks. Preserve the source composition and its relationship to the surrounding message when adapting a visual.

  • A minimalist white Windows logo featuring the signature four-pane window graphic followed by the word "Windows" in a clean, sans-serif font.
  • A man in a navy blue Seattle Seahawks hoodie stands in a darkened stadium suite, looking down at a bright green Microsoft Surface tablet.
  • A black tablet attached to a matching keyboard case is cropped into the right side of a vertical frame against a plain light gray background.
  • A black 2-in-1 tablet laptop is angled on a light-grained wooden surface, featuring a sleek desktop wallpaper with a singular, fluid metallic wave.
  • A vertical digital graphic featuring a floating, rounded dock against a deep black background with a subtle, charcoal-colored fabric-like wave.
  • A rear-angle product shot features a silver Microsoft Surface Pro tablet propped up by its integrated kickstand on a plain white background.
  • A circular inset features a professional woman with long, wavy brown hair and glasses, focused intently on her work in a modern office.
  • A medium close-up photo shows a middle-aged man in a blue-and-white checkered button-down shirt typing on a laptop at a white table.
  • A close-up photograph of a Nespresso boutique's exterior, featuring the white "NESPRESSO" logo prominently on a curved black facade.
  • A close-up shot focuses on a silver Microsoft Surface Laptop Studio on a light wood desk, while a woman in a white shirt and a Black man in a black t-shirt…
  • A diverse trio of colleagues, including a man with dreadlocks, a woman in glasses, and a man in a red hoodie, huddle around a silver Microsoft Surface laptop…
  • A screenshot shows a Microsoft Teams meeting interface with a central circular video feed of a smiling woman, Lynne Robbins, against a white background.
  • A carbon black Xbox Series S console and matching wireless controller stand beside a landscape-oriented tablet.
  • A street-level urban photograph captures the glass facade of a T-Mobile store featuring large pink digital signage with white text that reads "ARE YOU WITH…
  • A front-facing product shot of an open, silver laptop featuring a vibrant, multi-colored Windows 11 floral wallpaper on the screen.
  • A medium wide, panoramic photograph of a cheerful man and woman collaborating in a bright, industrial-style office.
  • A close-up lifestyle shot of a tablet with a black detachable keyboard sitting on a light wooden desk.
  • A sleek, black computer monitor and matching keyboard are isolated in a front-facing product shot.
  • A man in a white and grey shirt sits in a blue Eames-style office chair, seen from the side as he engages in a video call on a large desktop monitor.
  • An over-the-shoulder lifestyle photo shows an older Black man with a gray beard and glasses typing on a black laptop at a light wood table.
  • A man with curly hair and a tan jacket smiles while looking down at a smartphone in a bright, modern office.
  • A high-angle, wide photograph captures the New York Life Building's glowing gold pyramidal spire at dusk, standing out as a brilliant beacon amidst a dense…
  • A smiling young woman in a white blouse and olive skirt stands at the head of a conference table, presenting to a seated audience in a modern office.
  • A focused, older woman with blonde hair stares intently at her computer screen while resting her chin on her hand in a bright, modern call center.
  • A vertical e-book cover for Windows 365 features a deep navy blue background with a large, translucent blue 3D abstract bloom graphic flowing in from the…
  • A person's hands type on a rose gold laptop displaying the Windows 365 dashboard with the header 'Welcome Ananya Pariyar'.
  • An assortment of dark hardware products is arranged diagonally against a stark white background in a clean product shot.
  • A silver laptop is shown head-on against a plain white background, its screen displaying a split-view of a Windows operating system.
  • A top-down product shot of an open, dark gray laptop showcases a multi-window Windows 11 interface against a plain white background.
  • A focused young man with dark curly hair and a prosthetic leg sits cross-legged on a dark ottoman, working intently on a laptop in a dimly lit apartment.
  • A man wearing a navy blue 'SEAHAWKS' hoodie stands in a darkened stadium luxury suite, focused on a bright green Microsoft Surface tablet.
  • A diverse group of four smiling professionals is captured in a bright, modern office during a collaborative meeting.
  • A floating Windows 11 desktop with the Copilot sidebar active is centered above a white minimalist desk in a bright, airy office.

Imagery product experience

1 image

Windows imagery includes compatible devices, operating-system screens and demonstrations of product capabilities. Preserve Microsoft’s own product experiences and interface screenshots when creating work about those products. Use product imagery in the context of the product it represents.

  • A digital interface mockup displays a document titled 'New Grad Roles: Where to apply after College' overlayed with AI-driven software features.

More from the Brand Skill

Windows identity

Windows is Microsoft’s personal-computing operating system. Use the product’s blue four-pane symbol when identifying Windows, and keep it separate from Microsoft’s four-color corporate identity. Explain work, learning, creativity and everyday tasks in clear language, with accurate feature and device requirements.

Download Windows’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Windows’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 34 images and the logos. The font files belong to Microsoft Corporation, so they’re left out.

Download the Brand SkillZIP, 21.1 MB

windows-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ imagery-brand-and-campaigns.md

│ ├ imagery-product-experience.md

│ ├ dos-and-donts.md

│ ├ brand-foundation.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from microsoft.com on 3 Nov 2026. It isn’t Windows’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Windows and its logos are trademarks of Microsoft Corporation. Rainbrand isn’t affiliated with or endorsed by Microsoft Corporation.

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