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(Brand guidelines) // Consumer technology

Daylight brand
guidelines

Daylight’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from daylightcomputer.com.

Download the Brand Skill
Daylight Computer Company logo in cream
  • Amber#FF9D00
  • Night#18190F
  • Cream#FAF5F2
  • Cream dark#E8DED8

About Daylight

Daylight makes personal computing feel more humane: its paper-like DC-1 is designed for focus, wellbeing, and creative work, while the company’s public-benefit mission puts people and their relationship with technology at the center.

Use the Daylight Computer Company logo, the sun symbol beside the stacked name, as the company signature, the lowercase daylight wordmark for the brand and product, and the sun symbol alone where a compact mark is needed. Set them in cream on Night, or in Night or amber on light backgrounds, and preserve their artwork and proportions.

Daylight colors

  • Amber

    Signature accent, wordmark and primary actions

    HEX
    RGB

  • Night

    Text and dark backgrounds

    HEX
    RGB

  • Cream

    Primary background and logo on dark backgrounds

    HEX
    RGB

  • Cream dark

    Secondary warm backgrounds

    HEX
    RGB

  • White

    Product labels and highlights

    HEX
    RGB

Daylight fonts

  • ABC Arizona Flare

    Headings · 300

  • ABC ROM

    Body and interface · 400

  • ABC ROM Extended

    Uppercase labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Daylight’s voice

Write with humane conviction: Daylight challenges exhausting, addictive technology and offers a calmer, more considered alternative. Pair the larger purpose with specific, understandable benefits rather than vague futurism.

Use calm, direct language for product benefits, and allow occasional warmth or poetic phrasing when describing light, nature, and human flourishing. Daylight’s own language includes “A calm experience,” “Stay connected with yourself and what’s around you,” and “The world’s first full-speed paper-like display.”

The voice can be candid and conversational when explaining the company’s purpose: “To help technology and humanity live happily ever after.”

  • “A calm experience”
  • “Stay connected with yourself and what’s around you”
  • “The world’s first full-speed paper-like display”
  • “To help technology and humanity live happily ever after”

Dos and don’ts

Do

  • Keep the identity calm and warm: amber accents, cream backgrounds and Night text, with headlines in ABC Arizona Flare.
  • Ground product storytelling in the balance of fluid computing, paper-like experience, focus, and wellbeing.
  • Write in a calm, humane voice, with clear language about what the product enables.
  • Connect the company’s purpose to a more thoughtful relationship between technology and people.

Don’t

  • Don’t make the brand feel like the exhausting, addictive, or distracting technology it is working against.
  • Don’t make health and wellbeing messaging obscure the practical uses of the device, such as reading, writing, annotating, and using apps.
  • Don’t replace Daylight’s calm, human tone with generic hype or impersonal technical language.

More from the Brand Skill

Illustration and Feature Icons

Daylight pairs its product story with simple feature illustrations and icons. Use them to explain the device’s display, calm experience, health benefits, outdoor readability, battery life, and amber lighting. Keep the imagery in service of clear product communication.

For product, support, and editorial explanations, retain Daylight’s own illustrations and diagrams.

The nature-themed app illustrations are part of Daylight’s product presentation. Preserve them when showing the app ecosystem or related product experience.

Photography and Brand Imagery

Show the DC-1 in calm, real-world settings, including outdoor use and moments of reading or focused work. Keep the device and its paper-like display central to the story; imagery connects the product with daylight, nature, and everyday life.

Use product and editorial photography for relevant DC-1 storytelling, product introductions, and product-page contexts.

Daylight Labs

Daylight Labs is Daylight’s experimental frontier. Its own visual language explores warm light, nature, and small-batch experiments while remaining connected to the broader idea of human flourishing. Keep Labs material scoped to Labs work rather than using it as the default look for DC-1 communications.

Product Visuals

Use Daylight’s own product imagery for DC-1 product pages, shopping contexts, and feature storytelling. Show the device and its included or compatible accessories accurately; keep product descriptions tied to the role each item serves.

Download Daylight’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Daylight’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

daylight-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ illustration-and-icons.md

│ ├ imagery-photography.md

│ ├ daylight-labs.md

│ └ product-visuals.md

└ assets/logos/

├ daylight-lockup.svg

├ daylight-wordmark.svg

└ daylight-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from daylightcomputer.com on 30 Oct 2026. It isn’t Daylight’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Daylight and its logos are trademarks of Daylight Computer Co. Rainbrand isn’t affiliated with or endorsed by Daylight Computer Co.

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