Google brand
guidelines

Google’s company photography spans people using products, teams at work, offices and campuses, research, technology, and community impact. Favor natural human moments and real settings; let the subject and context carry the story.

Google’s office and location imagery features buildings, workspaces, campuses, and regional settings. Use it to show the company’s global presence and workplace environments.

Product marks identify individual Google products; preserve their own shapes and colors rather than treating them as the corporate logo. The product catalog includes marks for Search, Gemini, Chrome, Maps, Workspace apps, Android, YouTube, and other products.

Product photography should show devices and features in use, with clear attention to what the product helps someone do. Product experience imagery includes Search, Gemini, Android, Pixel, and AI demonstrations; retain real interface details when showing Google products.

This guidance applies when a project uses Google’s mapping products or their imagery. Keep the product recognizable and its attribution visible and legible while the content is shown. Do not change the interface colors or remove, obscure, or crop out attribution. If imagery includes attribution for other data providers, credit those providers as well as Google.

For Google Maps, a standard embed or a link to Maps is suitable for many web uses. More integrated commercial uses should use Google Maps Platform. Printed Maps content is limited to the permitted use cases described in Google’s guidance; it is not appropriate as merchandise or as the main creative element of promotional material.

Google Earth content is not for commercial or promotional use. Static images may be used for eligible noncommercial contexts with attribution; do not embed Earth online or in apps. For film, broadcast, and online video, preserve attribution and follow the applicable usage requirements.

Street View imagery is not for print. For web and apps, use an embed or supported API rather than a screenshot. In video, show it only in context as someone uses the product, and follow its project request requirements.

Use this guidance only for work that represents an actual Google partnership or sponsorship. An existing relationship does not by itself authorize use of Google’s logo; use the applicable program guidance and coordinate approval through the Google contact.

Describe Google’s role precisely and only for the active engagement. For a sponsorship, use language such as “sponsored by,” “supported by,” or “made possible by.” Avoid language that implies a broader partnership, endorsement, or role than the arrangement supports.

When an approved Google logo appears alongside sponsor logos, use the approved unmodified mark, give it equal prominence within its sponsorship tier, and keep suitable clear space. Select a version that remains legible against the background.