Bloom is now Rainbrand

(Brand guidelines) // Social media

WhatsApp brand
guidelines

WhatsApp’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from whatsapp.com.

Download the Brand Skill

About WhatsApp

WhatsApp is a messaging and calling service designed to help people stay close across devices and around the world. Its identity pairs a distinctive green with warm, direct language about connection, privacy, and everyday communication.

WhatsApp’s identity includes its standalone symbol and its name-bearing logo. Use the WhatsApp logo or standalone mark as the brand identity; keep the mark clear and recognizable.

WhatsApp colors

  • WhatsApp green

    Signature accent and primary actions

    HEX
    RGB

  • Pale green

    Supporting green

    HEX
    RGB

  • Black

    Dark background for white logo

    HEX
    RGB

  • White

    Light logo and text

    HEX
    RGB

WhatsApp fonts

  • WhatsApp Sans

    Heading · 400, Body · 400, Button · 500, Link · 700

Font names only. The Brand Skill download doesn’t include font files.

WhatsApp’s voice

WhatsApp’s voice is direct, warm, and human. Lead with the benefit to people and their relationships; explain privacy and product capabilities plainly. Speak to the reader as “you,” and favor familiar everyday language over technical exposition.

  • “Behind every product decision is our desire to let people communicate anywhere in the world without barriers”
  • “With private messaging and calling, you can be yourself, speak freely and feel close to the most important people in your life no matter where they are”
  • “Go beyond words to share your everyday with the ones closest to you”
  • “Your privacy is our priority”

Dos and don’ts

Do

  • Keep the WhatsApp logo and standalone symbol recognizable when using them as brand identity.
  • Use WhatsApp green as the signature accent and maintain legible contrast.
  • Write warmly and plainly about how the product helps people connect, communicate, and manage their privacy.
  • Use first-person brand language and address readers directly when it suits the message.

Don’t

  • Treat product UI, app icons, backdrops, photography, or promotional imagery as substitutes for the brand’s logo or standalone mark.
  • Make privacy or security claims stronger than the product copy supports.
  • Let technical details obscure the everyday benefit to people.

WhatsApp imagery

158 images from whatsapp.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery brand and campaign

38 images

WhatsApp’s public-facing imagery includes share artwork, campaign visuals, and a branded backdrop. Keep these assets in their own role; they are not logo substitutes.

The brand’s marketing imagery shows people using WhatsApp in everyday life, alongside its own messaging and calling experiences.

Lifestyle imagery spans personal messaging, family, friends, groups, and daily routines.

  • The official WhatsApp brand logo is displayed as a vibrant green icon and wordmark centered on a plain, light cream background.
  • A young East Asian woman smiles warmly while looking down at her smartphone on a sunlit city street.
  • A close-up, grainy portrait captures a young woman with a soft smile looking down at the screen of a golden smartphone.
  • A young woman with long brown hair looks down at her gold smartphone with a soft, content smile.
  • A vibrant green graphic features the white WhatsApp logo and name in the bottom-left corner.
  • A medium close-up photo shows a young East Asian woman with long brown hair smiling gently as she looks down at a gold smartphone in her hand.
  • A horizontal pill-shaped graphic featuring three classic emojis arranged in a row.
  • Two overlapping application windows show the WhatsApp Web interface, featuring a desktop video call with eight diverse participants in a grid.
  • A vertical mobile interface screenshot displays a family video call with an overlay stating 'End-to-end Encrypted Call'.
  • A vertical smartphone screen displays a dark-themed chat interface with a user named Anika, featuring a textured doodle background.
  • A digital interface mockup depicts a messaging thread where a photo of five diverse friends cheering on a mountain peak is shared.
  • A screenshot of a mobile chat application interface showing an empty group chat titled 'Best Friend...' with names 'Ayesha, Christos...' listed below.
  • A stylized graphic collection featuring a minimalist white face sticker blowing a kiss, accented with pink cheeks and lips.
  • A close-up vertical lifestyle photo features a playful man and woman eating fresh strawberries against a brilliant, solid blue sky.
  • A vertical mobile app screenshot of the JioMart Shop catalog, featuring a green header and a banner image of a fresh produce basket.
  • A man with curly dark hair and a light beard lies in bed, staring intently at his smartphone with a somber, tired expression.
  • A medium outdoor shot features a young man with curly hair leaning against a concrete wall while looking down at his smartphone.
  • A smiling young woman with long dark hair sits on the floor wearing over-ear white headphones and a vibrant orange striped sweater while looking at her laptop.
  • A close-up photograph of a woman with dark hair and several tattoos on her chest and arms, smiling as she looks down at a black smartphone in her hands.
  • A medium shot of a stylish young Black woman with elaborate bun-styled locs and large hoop earrings looking down at her smartphone.
  • A woman with glasses and a blue headscarf smiles as she serves small bowls of food at a festive dinner table.
  • A close-up, dynamic photograph captures the ecstatic joy of fans at a stadium, dominated by a woman with long, curly dark hair cheering with her mouth wide…
  • A vibrant selfie photo captures four young women laughing joyfully outdoors.
  • A man in a blue denim shirt and glasses stands behind a modern service counter, focused on operating a black point-of-sale card terminal.
  • A mobile interface shows a four-way video call between a joyful Black family and an elderly Black woman.
  • A close-up vertical photo captures three friends huddling together while looking at a smartphone screen.
  • A man and a young child walk together outdoors, both smiling as they look down at their respective smartphones.
  • A man and a young boy sit closely together in a pine forest, both sharing a joyful, candid laugh.
  • A diverse group of female students and a teacher collaborate around a laptop in a brightly lit school library.
  • A close-up lifestyle photograph shows a young girl with braces and a blonde woman, likely her mother, sitting together on a cream-colored leather sofa.
  • A vibrant medium shot captures two joyful people with short afro-textured hair riding a white scooter down an asphalt city street.
  • A vibrant, vertical selfie captures a diverse group of four young adults laughing heartily outdoors.
  • A candid, close-up photograph captures three women huddled together on a bed in a moment of shared laughter and rest.
  • A close-up selfie captures four actors from the sitcom Modern Family laughing together in a brightly lit, cozy living room.
  • A digital graphic of a pale green messaging bubble containing the text "Still on for studying?".
  • A white digital chat bubble UI element displays a message from 'Natalie' in purple text.
  • A wide graphic features five circular profile portraits of diverse, smiling people floating alongside chat bubbles as if from a messaging app.
  • A digital graphic featuring six circular profile photos of diverse men and women scattered across the frame, conveying a global social networking theme.

Imagery product experience

120 images

Preserve WhatsApp’s product experience in visual work: app screens, messaging and calling interfaces, privacy and security controls, device views, and feature illustrations. These images show the product itself and are useful references for its interface and presentation.

  • A dark, circular icon featuring a minimalist white magnifying glass design.
  • A circular, dark navy icon features a white outline of a crest or shield at its center.
  • A minimalist circular icon featuring a dark navy or charcoal round background with a white outline of a megaphone in the center.
  • A mobile interface screenshot for 'Two-step verification' features a central green badge containing three black asterisks, overlaid by a light green…
  • A close-up UI screenshot of the WhatsApp interface on a mobile device, showing the green logo and chat filter buttons for 'All', 'Unread', 'Favorites', and…
  • A close-up UI screenshot of a mobile settings menu titled "Groups" with a back arrow in the upper left.
  • A close-up UI screenshot of a mobile messaging app shows a white pop-up menu overlaying a chat interface.
  • A close-up UI screenshot of a WhatsApp business chat with 'Spruce' showing a 'Report to WhatsApp' pop-up modal.
  • A mobile interface screenshot shows a contact card for an unknown caller against a clean white background.
  • A close-up UI screenshot of a mobile phone app's 'Verify your number' screen.
  • A vertical digital graphic shows a mobile messaging app interface in dark mode featuring a contact named Anika.
  • A vertical UI screenshot of the WhatsApp mobile app interface features a white theme with the Meta AI search bar 'Ask Meta AI or Search' at the top.
  • A vertical screenshot shows the settings page for a WhatsApp group named "Breakfast Club" on a mobile device.
  • A mobile interface screenshot shows a 'Calls' settings screen with a green toggle switch activated for 'Silence unknown callers'.
  • A screenshot of a mobile smartphone interface features a whimsical green folder illustration guarded by a padlock, cloud, and chat bubble.
  • A vertical mobile app screenshot displays the 'Last seen and online' privacy settings menu on a clean white background.
  • A UI graphic shows a smartphone screen with a prominent white pop-up window titled "Report to WhatsApp" over a contact profile for Ayesha Pawar.
  • A mobile app interface screenshot displays a Privacy checkup screen featuring a central graphic of a lock, a speedometer, and a prohibited symbol in shades…
  • A close-up screenshot of a social media mobile interface features a Black woman with voluminous curly hair blowing a kiss toward the camera.
  • A close-up UI screenshot of a mobile privacy setting titled "Groups" on a clean white interface.
  • A close-up UI screenshot of a mobile settings menu titled 'Profile photo' under a 12:30 status bar.
  • A close-up UI screenshot of a mobile device displaying the 'Status privacy' settings menu on a white interface.
  • A close-up UI screenshot of an App lock settings screen within WhatsApp, featuring a toggled 'Unlock with biometric' switch.
  • A close-up UI screenshot of a mobile messaging app's group settings for 'Breakfast Club,' featuring a light theme.
  • Two smartphones are angled against a plain off-white background, showing a video call interface.
  • A laptop and a vertical smartphone display cross-platform video calling interfaces against a solid pale green background.
  • A screenshot of a mobile video call interface labeled 'Lunch Club' on a dark background, showing a grid of nine participants.
  • A vertical screenshot of a smartphone displaying a group video call titled 'Lunch Club' with five visible participants in a grid layout.
  • Two smartphone screens overlap against a pale green background, showcasing an AI background generation interface.
  • A vertical screenshot of a mobile video calling app titled "Lunch Club" showing a six-person grid.
  • A desktop screenshot of a WhatsApp group video call features a vibrant, multi-colored patchwork Chesterfield sofa as the main shared screen content.
  • A vertical product shot of a smartphone displaying a video call with a diverse group of ten participants, including a dog.
  • A digital tablet screen shows a four-way video call against a pale mint green background.
  • A close-up UI screenshot shows a mobile app interface for scheduling a call titled "Potluck plans!" with a dumpling emoji.
  • Two smartphones overlap on a pale green background, showcasing the transition from text to voice chat in a group message titled 'Chemistry'.
  • A digital UI mockup shows the WhatsApp interface on a tablet, featuring a split-screen view of a chat list and an open conversation with Madhu Patel.
  • A sleek laptop is positioned centrally against a solid green background, displaying a desktop interface with a wide chat application window.
  • A screenshot collage displays a desktop browser running the WhatsApp web interface and a video call window.
  • A close-up studio shot of a black smartwatch with a charcoal woven fabric band, displayed against a vibrant green background.
  • A screenshot of an Apple CarPlay interface displays an active WhatsApp audio call to "Mom" on a dark, rounded dashboard window.
  • A flat, 2D green laptop illustration is surrounded by floating productivity icons in a clean, minimalist style.
  • The official Apple 'Download on the App Store' badge features a solid black rounded rectangular button with a thin silver border.
  • A vertical product screenshot shows a group chat on a smartphone named "Travel club" where a user asks @Meta AI for budget-friendly European travel locations.
  • A dark smartphone screen shows the Meta AI interface, featuring a fluffy tricolor puppy sitting on a sunlit indoor rug.
  • A vertical product screenshot shows a smartphone displaying a Meta AI interaction within a group chat titled Best friends.
  • A white, rounded rectangular user interface card labeled 'Meta AI' with a purple gradient ring icon.
  • A minimalist charcoal gray padlock icon features a solid, rounded rectangular body and a thick, curved shackle.
  • A digital screenshot of a notification bubble with rounded corners and a white background.
  • A medium close-up of a young woman with long dark hair looking down thoughtfully at a smartphone in her hand.
  • A digital interface snippet features a gradient blue and purple ring logo next to the text "Meta AI • visible only to you." Below are two bullet points…
  • A vertical product shot of a silver smartphone displays a Meta AI chat interface with a soft beige background pattern.
  • A vertical product shot shows a silver smartphone displaying a WhatsApp group chat named "Besties." Within the chat, a user tagged Meta AI with the prompt…
  • A smartphone screenshot shows a Meta AI chat interface demonstrating photo editing capabilities.
  • A vertical product screenshot shows a smartphone displaying a Meta AI chat interface.
  • A vertical UI screenshot of a mobile messaging app's profile page for 'Football Club' featuring 24K followers and a soccer ball icon.
  • A vertical screenshot of the WhatsApp 'Explore channels' mobile interface displays a clean list of verified accounts like F1, Mark Zuckerberg, and FIFA.
  • A smiling woman with curly hair relaxes on a sofa while using her phone, framed within a soft-cornered photograph.
  • A clean screenshot of the WhatsApp 'Updates' tab on a mobile device, showing status stories and followed channels.
  • A vertical mobile app screenshot of a 'Create channel' screen, featuring a circular profile image area with a white lemon icon.
  • A mobile interface screenshot shows a messaging thread for a brand named Little Lemon with 1.2M followers.
  • A vertical smartphone screen displays a WhatsApp status update featuring a brown-to-black gradient background.
  • A mobile interface screenshot shows a 'Share with' pop-up overlaying a 'Little Lemon' messaging channel.
  • A vertical cream-colored graphic shaped like a mobile device screen with rounded corners.
  • A vertical product screenshot of the WhatsApp chat interface on a mobile device featuring the 'Ask Meta AI or Search' bar.
  • A screenshot of a mobile chat interface for the 'Pickleball Squ' group shows a series of messages on a subtle patterned background.
  • A vertical screenshot shows a WhatsApp chat on a mobile phone between a user and 'Pablo'.
  • A vertical screenshot of a mobile chat interface depicts an active translation feature between Hindi and English messages.
  • A close-up graphic shows a messaging interface on a smartphone screen set against a solid green background.
  • A close-up graphic of a smartphone screen showing a WhatsApp chat titled "Family," set against a solid green background.
  • A close-up digital graphic of a WhatsApp chat interface on a smartphone screen, set against a vibrant green background.
  • A collage of digital messaging stickers floats above a mobile interface layout for sticker creation.
  • A screenshot of a mobile messaging app interface showing a conversation where 'Lilly' shares a photo of a person in a blue puffer jacket and red beanie…
  • A digital graphic of a messaging app interface displays two circular video messages overlapping a tan background patterned with faint icons.
  • A close-up graphic of a mobile messaging interface displays two voice note bubbles over a beige background patterned with subtle line art doodles.
  • A digital product shot displays a tablet screen featuring the WhatsApp interface on a vibrant green background.
  • A screenshot of the WhatsApp desktop application displayed on a sleek monitor against a solid green background.
  • A centered Apple Watch with a black band is shown against a vibrant green background, displaying a WhatsApp chat for a 'Ski Trip.' The screen features a…
  • A diverse group of five people gathers around an outdoor table for a bright, sunny community meal in a garden setting.
  • A mobile interface shows a messaging group named 'Sunflower Parents' with a series of active chat bubbles.
  • A mobile interface shows a WhatsApp group chat titled "Expat Crew," featuring messages from Bakti Vihal, Yosef Pizarro, and Juliette Schmidt.
  • A vertical UI screenshot of a group messaging thread displays a poll about pizza toppings against a light cream background.
  • A vertical smartphone screen displays a video call grid with six participants from diverse ethnic backgrounds, most of whom are smiling.
  • A vertical digital card features a green shield icon at the top containing two simplified light green human figures.
  • A digital graphic for mobile settings featuring a green shield icon at the top containing two stylized human figures.
  • A vertical product screenshot of a smartphone screen displays a PIN entry interface for parental controls.
  • A vertical product screenshot of a mobile phone displaying a 'Channels' settings menu for a user named Alex.
  • A vertical product shot of a smartphone displaying the 'Parental controls' settings menu.
  • A vertical product shot of a silver smartphone showing a settings menu titled "Alex" at the top.
  • A vertical product screenshot of a messaging app's 'Requests' screen displayed within a sleek, modern smartphone frame.
  • A clean mobile screenshot shows an 'Enter your parent PIN' screen on a silver smartphone.
  • A vertical product shot showing a smartphone screen displaying an Activity log for Liam’s 'Managed account.' The interface lists chronological system…
  • A vertical product screenshot of a smartphone showing a WhatsApp registration screen with an open three-dot menu.
  • A vibrant vertical graphic featuring a close-up photo of a woman with curly hair blowing a kiss and flashing a peace sign.
  • A minimalist line-art illustration of a tilted face with a white fill and bold black outlines.
  • A minimalist graphic illustration featuring two interlocking pink hearts rendered in a hand-drawn, marker-like style.
  • Four vibrant emerald green heart icons with crisp white outlines are scattered across the frame in a floating, sticker-like fashion.
  • A minimalist, hand-drawn sticker illustration of a white-faced figure with a tilted head and an expressive, knowing gaze.
  • A close-up UI screenshot displays three privacy sharing options in a white, rounded-corner container.
  • A close-up UI screenshot of a mobile photo selection interface featuring a grid of outdoor adventure photography.
  • A bright mobile UI screenshot shows a man in a yellow rain jacket and sunglasses shouting excitedly during an outdoor selfie.
  • A close-up UI screenshot of a mobile messaging app's 'Add mentions' screen features a clean white and light green interface.
  • A mobile app screenshot displays a 'Who can see my status' privacy menu overlaying a blurred background photo.
  • A group of four smiling friends are gathered for an outdoor dinner on a balcony at night, decorated with warm string lights.
  • A high-fidelity software UI mockup shows a WhatsApp desktop interface featuring a chat with Ayesha and an incoming video call from Pablo Morales.
  • A light green digital chat bubble graphic mimics a WhatsApp sent message, featuring the text "Mom, here are some safety tips for you" followed by a green…
  • A horizontal black badge with rounded corners features the Microsoft Store logo and call to action.
  • A horizontal pill-shaped search bar graphic outlined in black, featuring a vibrant purple and blue gradient ring icon on the left.
  • A digital graphic of a white messaging bubble containing black sans-serif text asking, "@Meta AI Help us settle this debate - who is the best musician of all…
  • A single light-green digital chat bubble in a horizontal graphic format.
  • A white pill-shaped UI badge features a dark grey lock icon with a small white plus sign inside its body.
  • A collage of diverse hiking and social connection imagery set against a dark field.
  • A single light green WhatsApp-style chat bubble featuring a message that reads, '@Dad, be home after practice'.
  • A digital UI notification bubble with rounded corners contains a small circular profile photo of a smiling boy alongside black text.
  • Five diverse individuals are featured in circular portrait frames that are scattered across a horizontal layout.
  • A wide graphic features six circular photographic portraits of smiling, diverse individuals scattered across a horizontal plane.
  • A digital UI element resembling a messaging app voice note, featuring a grey play button and a light grey waveform with a bright green progress dot.
  • A digital graphic of a white incoming chat bubble featuring a left-side tail.
  • Three circular headshots of diverse women are arranged horizontally, each framed by a bright green glowing ring that has white accents at the cardinal points.
  • A dark charcoal gray horizontal pill-shaped text input field features the white placeholder text "Reply..." on its left side.
  • A dark charcoal messaging input bar features the white text "It’s between us" followed by a blinking green cursor.

Download WhatsApp’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow WhatsApp’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 159 images and the logos. The font files belong to WhatsApp LLC, so they’re left out.

Download the Brand SkillZIP, 4.5 MB

whatsapp-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ color.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-brand-and-campaign.md

│ └ imagery-product-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from whatsapp.com on 3 Nov 2026. It isn’t WhatsApp’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

WhatsApp and its logos are trademarks of WhatsApp LLC. Rainbrand isn’t affiliated with or endorsed by WhatsApp LLC.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)