(Brand guidelines) // Food and drink
Wendy’s brand
guidelines
Wendy’s’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from wendys.com.
Download the Brand Skill
- Blue#0077A3
- Red#CD2028
- White#FFFFFF
About Wendy’s
Wendy’s is a quick-service restaurant brand built around fresh food, craveable flavor, and a made-to-order experience. Its character pairs a confident commitment to quality with playful, conversational warmth: “MADE TO ORDER. NO CORNERS CUT.”
Wendy’s logo
Icon · PNGDownload Wendy’s icon- IconDownloadSVG of Wendy’s iconPNG of Wendy’s icon
Use Wendy’s own standalone identity marks for Wendy’s branding. Keep the marks clear and recognizable; choose the logo or symbol that best suits the space. Do not treat menu photography, promotional artwork, backgrounds, or third-party marks as Wendy’s logos.
Wendy’s colors
Blue
Signature accent
HEXRGBRed
Signature color
HEXRGBWhite
Supporting color
HEXRGB
Wendy’s fonts
Wendys Fresh
Headings · 700
Roboto
Body text · 400
Font names only. The Brand Skill download doesn’t include font files.
Wendy’s’s voice
Write with confidence, appetite appeal, and a light touch. Wendy’s voice is conversational and direct, using contractions, everyday language, and occasional playful turns of phrase. Make product descriptions vivid and specific; pair sensory detail with the brand’s commitment to quality. Use humor and wordplay to add personality, not to obscure the message.
- “Made to Order. No Corners Cut”
- “Yup, that’s the deal”
- “Lotta ingredients. Lotta deliciousness”
- “Turns out some classics never go out of style”
- “Earn a W the easy way”
- “One fry closer to free? Always”
Dos and don’ts
Do
- Lead with Wendy’s commitment to fresh, high-quality food and a made-to-order experience.
- Use direct, conversational language, contractions, and playful wordplay where it suits the message.
- Make food descriptions specific and sensory, focusing on craveable ingredients, texture, and flavor.
- Keep copy clear and confident, with the main point easy to grasp.
- Use Wendy’s own identity marks and the signature palette consistently.
Don’t
- Don’t make the voice stiff, distant, or overly formal when a more conversational Wendy’s phrasing fits.
- Don’t rely on generic food claims when specific ingredients or sensory details can make the offer more vivid.
- Don’t let jokes or wordplay hide important product or offer information. Keep the offer and its key terms clear.
- Don’t substitute partner marks or unrelated imagery for Wendy’s own identity.
Wendy’s imagery
175 images from wendys.com, in 3 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.
Digital and editorial imagery
99 imagesUse Wendy’s digital and editorial graphics to support clear, engaging communication about the brand, its product experience, and its stories. Preserve Wendy’s own product and interface imagery when showing digital experiences. Keep topic-specific campaign artwork within its own context.
Food and promotional imagery
51 imagesUse appetizing, clearly presented food imagery to make menu items and offers feel craveable. Keep the featured product or meal easy to identify. The examples span core menu items, breakfast, nutrition information, and promotions.
People, places, and culture imagery
25 imagesShow Wendy’s as welcoming, community-rooted, and made up of real people at work and in shared spaces. Restaurant and team imagery can express the comfortable, approachable experience and the people behind the food.
More from the Brand Skill
Logos
Use Wendy’s own standalone identity marks for Wendy’s branding. Keep the marks clear and recognizable; choose the logo or symbol that best suits the space. Do not treat menu photography, promotional artwork, backgrounds, or third-party marks as Wendy’s logos.
Download Wendy’s’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Wendy’s’s guidelines. It starts at SKILL.md, which points to the right file for each task.
It has the guidance, 184 images and the logos. The font files belong to Quality Is Our Recipe, LLC, so they’re left out.
wendys-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ dos-and-donts.md
│ ├ voice.md
│ ├ colors.md
│ ├ logo-and-identity.md
│ ├ typography.md
│ ├ imagery-digital-and-editorial.md
│ ├ imagery-food-and-promotions.md
│ ├ imagery-people-places-and-culture.md
│ └ logos.md
└ assets/
├ images/
└ logos/
Rainbrand’s Brand Agent built this Brand Skill from wendys.com on 3 Nov 2026. It isn’t Wendy’s’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Wendy’s and its logos are trademarks of Quality Is Our Recipe, LLC. Rainbrand isn’t affiliated with or endorsed by Quality Is Our Recipe, LLC.
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