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(Brand guidelines) // Food and drink

Cadence brand
guidelines

Cadence’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from usecadence.com.

Download the Brand Skill
Cadence wordmark in white
  • Black#000000
  • White#FFFFFF
  • Charcoal#2E2E2E
  • Gray#4D4D4D

About Cadence

Cadence is a science-led hydration and fueling brand for athletes and active lifestyles. It brings together electrolyte drinks, hydration sticks, endurance fuel, and hydration systems, pairing precise formulations with an approachable, soda-inspired taste and a disciplined performance mindset.

The Cadence wordmark is the brand’s mark. Use it in black on light backgrounds and in white on black or on photography dark enough to keep it legible. Keep it visually distinct from product names and supporting copy, and don’t recolor or redraw it.

Cadence colors

  • Black

    Wordmark, text and primary actions

    HEX
    RGB

  • White

    Backgrounds and reversed type

    HEX
    RGB

  • Charcoal

    Buttons, links and navigation

    HEX
    RGB

  • Gray

    Supporting text

    HEX
    RGB

Cadence fonts

  • PP Neue Montreal

    Headings · 300, Body · 400, Buttons and labels · 500

Font names only. The Brand Skill download doesn’t include font files.

Cadence’s voice

Cadence speaks with the confidence of sports science and the immediacy of everyday training. Keep the writing direct, specific, and energetic without sounding clinical or overblown. Translate formulation detail into clear benefits and real moments: the desk, the session, the long run, and recovery. Make taste part of the story, not an afterthought.

Use short, pointed headlines, then explain the reason behind the claim in plain language. Numbers and formulation details give the voice authority; sensory details make products inviting. Match claims to the product and its intended use.

  • “Hydration, the way it is meant to be done”
  • “The easiest habit to get right”
  • “The drink you’d reach for anyway, doing something for you”
  • “Dosed to what you lose”

Dos and don’ts

Do

  • Use a clean, disciplined visual identity with strong contrast and uncluttered type.
  • Set large headings in PP Neue Montreal Light and body copy in Regular, with Medium for buttons and labels.
  • Make Cadence’s product and flavor worlds vivid while keeping the overall brand presentation composed and performance-minded.
  • State formulation details plainly and connect them to a relevant use occasion.
  • Write with direct, active phrasing and pair scientific confidence with accessible language.

Don’t

  • Don’t make the brand’s general identity feel sugary, cluttered, or dependent on exaggerated sports clichés; Cadence presents hydration as clean, precise, and science-led.
  • Don’t bury a product’s purpose in technical language when a clear benefit and use moment can lead.
  • Don’t make broad performance or wellness promises that exceed the specific product and claim being communicated.
  • Don’t treat every product as interchangeable: daily hydration, energy, sleep, and endurance fueling have distinct functions.
  • Don’t recolor the wordmark; keep it black or white.

More from the Brand Skill

Product world

Cadence’s range forms a connected hydration and fueling system. Daily hydration appears as ready-to-drink carbonated cans and mix-at-home sticks; Energy and Sleep sticks address specific moments in the day; gels, bars, and carbohydrate mix support endurance fueling. Bundles bring formats together for daily routines and training. Preserve each product’s distinctive role and packaging when creating product-focused work.

Download Cadence’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Cadence’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

cadence-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ product-world.md

└ assets/logos/

├ cadence-wordmark.svg

└ cadence-wordmark-2.svg

Rainbrand’s Brand Agent built this Brand Skill from usecadence.com on 30 Oct 2026. It isn’t Cadence’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Cadence and its logos are trademarks of Cadence Performance, Inc. Rainbrand isn’t affiliated with or endorsed by Cadence Performance, Inc.

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