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(Brand guidelines) // Food and drink

Blue Bottle Coffee brand
guidelines

Blue Bottle Coffee’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from bluebottlecoffee.com.

Download the Brand Skill
Blue Bottle Coffee bottle logo
  • Blue Bottle blue#00A9E0
  • Signature blue#4A6A8B
  • Rice paper#F6F6F3
  • Black#000000

About Blue Bottle Coffee

Blue Bottle Coffee brings exceptional coffee, considered design, and generous hospitality together in thoughtful rituals for cafés and homes. Its character is modern craft: precise yet expressive, refined yet warm, with a quiet invitation to slow down and savor the moment.

Use Blue Bottle Coffee’s bottle as its identity mark. Keep it in its signature blue, clear and recognizable, with generous space around it; do not redraw, outline or recolor it.

Blue Bottle Coffee colors

  • Blue Bottle blue

    The bottle mark and key accents

    HEX
    RGB

  • Signature blue

    Secondary accent

    HEX
    RGB

  • Rice paper

    Warm light backgrounds

    HEX
    RGB

  • Black

    Text

    HEX
    RGB

  • Studio grey

    Secondary text

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

Blue Bottle Coffee fonts

  • ABC Marfa

    Headings · 400

  • ABC Diatype

    Body and interface text · 400

Font names only. The Brand Skill download doesn’t include font files.

Blue Bottle Coffee’s voice

Write with thoughtful confidence, sensory specificity, and an unhurried sense of care. Connect craft to the pleasure of a real coffee moment; explain quality through sourcing, roasting, brewing, and taste rather than grand claims. Let warmth and hospitality show without becoming overly familiar.

Use sensory language that feels grounded and precise, such as “distinctive, delicious, and unmistakably Blue Bottle” and “sweet, creamy iced coffee cut with chicory.” Invite attention and intention with phrases such as “slows the brewing process, inviting focus and intention” and “Made with intention, served with care, and crafted for moments that matter.”

When describing coffee, name its tasting notes, roast character, origin, or brewing qualities where relevant. Keep instructions practical and clearly sequenced. Use an inviting, composed tone for rituals, products, café experiences, and seasonal stories.

  • “distinctive, delicious, and unmistakably Blue Bottle”
  • “sweet, creamy iced coffee cut with chicory”
  • “slows the brewing process, inviting focus and intention”
  • “Made with intention, served with care, and crafted for moments that matter”

Dos and don’ts

Do

  • Use restraint and subtlety to create an effortless, elegant result.
  • Make craft, purpose, and beauty work together in each brand touchpoint.
  • Express coffee through precise sensory detail and its distinctive character.
  • Connect coffee rituals with focus, intention, hospitality, and shared enjoyment.
  • Make café design responsive to its neighborhood, materials, light, and sense of community.

Don’t

  • Don’t let decoration overwhelm the coffee, the ritual, or the essential purpose of the design.
  • Don’t describe roasting as a rigid, one-size-fits-all process; adapt the story to each coffee’s qualities.
  • Don’t make the brand voice loud or impersonal; keep it thoughtful, precise, and hospitable.

More from the Brand Skill

Design principles

Build a calm, considered visual experience around essential design: purpose, wholeness, and beauty. Favor restraint, subtlety, and an effortless, elegant result. Use textural, grounded details and modern craft to make the experience feel soulful rather than sterile.

Design each touchpoint to support the coffee experience and a sense of belonging. For cafés, let light, space, material, and form reflect the neighborhood and its cultural and environmental context.

In product and editorial storytelling, connect precision with intuition and craft with discovery. Keep the focus on coffee, its character, the people who prepare it, and the rituals that make it meaningful.

Café, lifestyle, and editorial imagery

Show the brand’s coffee in lived-in settings and real rituals: brewing, serving, café spaces, people, materials, and quiet moments. Favor imagery that feels considered, tactile, and connected to community and place.

Coffee and product imagery

Use Blue Bottle Coffee’s own coffee, tea, drinkware, brew tools, packaging, and product-experience imagery to show product character and at-home rituals.

Brewing and guide imagery

Use step-by-step brewing and recipe imagery to make coffee technique approachable, precise, and sensory. Include the tools, ingredients, and finished cups that are part of the demonstrated ritual.

Subscription and gifting imagery

Present subscriptions and gifts as thoughtful, flexible ways to bring a fresh coffee ritual into someone’s home. Product and experience images should make variety, care, and the giftable nature of the offering clear.

Download Blue Bottle Coffee’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Blue Bottle Coffee’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

blue-bottle-coffee-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice-and-copy.md

│ ├ dos-and-donts.md

│ ├ design-principles.md

│ ├ imagery-cafes-and-editorial.md

│ ├ imagery-coffee-and-products.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-brewing-and-guides.md

│ └ imagery-subscription-and-gifting.md

└ assets/logos/

└ blue-bottle-coffee-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from bluebottlecoffee.com on 30 Oct 2026. It isn’t Blue Bottle Coffee’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Blue Bottle Coffee and its logos are trademarks of Blue Bottle Coffee, LLC. Rainbrand isn’t affiliated with or endorsed by Blue Bottle Coffee, LLC.

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