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(Brand guidelines) // Social media

Twitch brand
guidelines

Twitch’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from twitch.tv.

Download the Brand Skill

About Twitch

Twitch is a live-streaming platform where people gather to watch, create, and connect across gaming, music, art, and more. Its identity pairs a vivid purple accent with a dark foundation and an energetic, community-minded voice.

Use the Twitch wordmark as the primary name signature and Glitch as the compact platform identifier. Preserve the angular lettering and speech-bubble silhouette.

Use the purple artwork on a light background. Keep creator, channel and event identities separate from Twitch's own brand marks.

Twitch colors

  • Twitch Purple

    Primary identity color

    HEX
    RGB

  • Near-black

    Dark interface ground

    HEX
    RGB

  • White

    Contrast

    HEX
    RGB

Twitch fonts

  • Inter

    Primary heading · 700, Body · 400

  • Roobert

    Secondary heading · 500

Font names only. The Brand Skill download doesn’t include font files.

Twitch’s voice

Write with an inviting, community-first energy. Keep copy direct, lively, and easy to scan. Speak about live content and creators with enthusiasm, while making Twitch feel open to many interests and communities.

  • “Together for gaming, together for you”
  • “Discover the best live streams anywhere”
  • “These creative streams have something for everyone”
  • “Check out some of the top musical talent from around the world, live”
  • “Watch these talented creators spin, mix, and scratch your favorite music”

Dos and don’ts

Do

  • Use Twitch’s symbol and purple palette to make brand communications immediately recognizable.
  • Keep copy welcoming, energetic, and community-focused.
  • Use concise, direct language that helps people discover live content and creators.
  • Keep interface typography clear and structured with Inter and Roobert.

Don’t

  • Don’t substitute a streamer’s or channel’s identity for Twitch’s own mark.
  • Don’t let promotional language lose the open, community-minded tone.
  • Don’t use a scattered type hierarchy that undermines clear browsing and reading.

Twitch imagery

10 images from twitch.tv, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

10 images

Twitch imagery spans its own identity marks, branded backdrops, community invitations, and product experiences. Use the symbol and purple palette to keep Twitch brand moments recognizable. Product examples show category discovery and live-channel browsing; keep those visual contexts legible and grounded in the platform experience.

  • A diverse group of over twenty energetic coworkers cheer and wave their hands on a sunny outdoor balcony framed by low green hedges and a stone office building.
  • A hand-drawn digital illustration of a cool white cat's head wearing large black sunglasses.
  • A whimsical, hand-drawn illustration of a white chocolate chip cookie wearing black sunglasses with a confident smirk.
  • A vertical graphic featuring a stylized, top-down view of a piano keyboard with vibrant purple sharps and flats against white keys.
  • A vertical graphic features a stylized, top-down view of piano keys where the traditional black keys are rendered in a glossy, vibrant purple.
  • A translucent purple gummy bear wearing large black over-ear headphones serves as the central subject in this vibrant graphic.
  • A translucent purple gummy bear wearing professional black headphones dominates the frame, positioned against a dark background with vibrant purple light…
  • A highly ornate, rococo-style gold frame encircles an oval landscape painting featuring snow-capped mountains and evergreen trees under a bright blue sky.
  • A close-up photograph features a person with a bright, toothy smile holding a white ceramic mug, partially obscured by a professional black condenser…
  • A 3D rendering of the white and purple 'twitch' wordmark explodes forward from a vibrant, sunburst-style background.

Download Twitch’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Twitch’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 10 images and the logos. The font files belong to Twitch Interactive, Inc, so they’re left out.

Download the Brand SkillZIP, 668 KB

twitch-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ └ dos-and-donts.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from twitch.tv on 3 Nov 2026. It isn’t Twitch’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Twitch and its logos are trademarks of Twitch Interactive, Inc. Rainbrand isn’t affiliated with or endorsed by Twitch Interactive, Inc.

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