Bloom is now Rainbrand

(Brand guidelines) // Business software

Trustpilot brand
guidelines

Trustpilot’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from trustpilot.com.

Download the Brand Skill

About Trustpilot

Trustpilot is an open review platform that brings consumers and businesses together: it helps people make confident choices and helps companies build trust and improve.

Use Trustpilot’s own logo and standalone brand marks for Trustpilot identity. Keep their artwork intact and legible; do not redraw, distort, or combine them with unrelated marks. Choose a logo or mark suited to the available space and context.

Trustpilot colors

  • Trustpilot Green

    HEX
    RGB

  • Midnight Navy

    HEX
    RGB

  • Deep Forest Green

    HEX
    RGB

  • Bright Green

    HEX
    RGB

  • White

    Light backgrounds and reverse lettering

    HEX
    RGB

Trustpilot fonts

  • Trustpilot Sans

    Heading · 300, Body · 300, Button · 575

Font names only. The Brand Skill download doesn’t include font files.

Trustpilot’s voice

Trustpilot writes in a direct, welcoming, confidence-building voice. Speak to consumers and businesses in plain language, explain the benefit clearly, and make participation feel open to everyone. Be candid about what the platform does and does not do; trust should come from transparency, not overpromising.

Examples of Trustpilot’s voice include “Help others make the right choice,” “We’re open to all,” and “Open, independent, and impartial.”

  • “Help others make the right choice”
  • “We’re open to all”
  • “Open, independent, and impartial”

Dos and don’ts

Do

  • Use Trustpilot’s own marks as supplied and keep them clear and undistorted.
  • Use Trustpilot Sans for brand-facing headings, body copy, and interface text.
  • Write in direct, welcoming language that helps consumers and businesses understand what they can do.
  • Be precise and transparent when describing reviews, verification, and platform protections.

Don’t

  • Don’t redraw, distort, or merge Trustpilot marks with unrelated identity artwork.
  • Don’t present reviews as fact-checked or imply that verification guarantees a review’s claims.
  • Don’t make trust sound like a guarantee; explain the platform’s role candidly.

Trustpilot imagery

38 images from trustpilot.com, in 7 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Editorial Imagery

14 images

Trustpilot’s editorial imagery supports articles about trust, reviews, consumer choices, and Trustpilot stories. Use it with relevant editorial context rather than as generic decoration.

  • A digital graphic for Trustpilot's 'Write a Review Week' features large, bold black typography centered on an off-white background with a thin green border.
  • A large, brown cardboard shipping box is precariously balanced atop the metal wire front basket of a green commuter bicycle.
  • A woman with long dark hair and a teal turtleneck sweater sits on a vibrant yellow sofa, gazing thoughtfully at a silver laptop on her lap.
  • A lone skier in a whimsical brown and white animal onesie stands on a snow-covered ridge, holding poles and looking toward the camera.
  • A large square glass sign with the bold black serif text "OPEN WITHIN BUSINESS HOURS" leans against a light plywood wall in a minimalist office.
  • A close-up shot focuses on a person's hands holding a white smartphone to photograph a collection of gold and silver rings and necklaces displayed on a white…
  • A receptionist stands behind a modern wood-paneled and gray desk in a bright office lobby, centered against a vibrant emerald green wall.
  • A skier in a bright blue jacket and black pants glides across a wide, sunlit snowy slope in the foreground of a vast mountain landscape.
  • A man stands on a European sidewalk at golden hour, aiming a silver point-and-shoot camera directly at the lens.
  • In a bright medical or office waiting room, a woman in a black beanie and coat sits on teal plastic chairs, smiling as she hands a tablet or clipboard to a…
  • An elderly couple is seen from behind, holding hands as they walk down a wide, paved park path flanked by lush green hedges and tall trees.
  • A perspective shot down a narrow aisle of a library with white metal bookshelves flanking both sides, packed with colorful spines and white-labeled reference…
  • A close-up photograph features a tan and white dog peeking its head over the edge of a dark, textured surface, likely a leather sofa.
  • A five-pointed star graphic is set within a solid white circular background.

Campaign and Promotional Imagery

5 images

Use Trustpilot’s own promotional graphics to support relevant brand messages about shopping with confidence, sharing experiences, growing a business, or platform transparency.

  • A minimalist, purple geometric graphic featuring a thick L-shaped border that frames the top and right edges.
  • A woman with her hair pulled back into small buns laughs candidly while bathed in a sharp diagonal of golden-hour sunlight.
  • A cheerful older woman with blonde hair and pink glasses sits on a park bench wearing a vibrant, oversized hot pink faux-fur vest over ivory clothes.
  • A man with a groomed beard and fade haircut smiles as he adjusts a gold chain necklace while looking into a mirror.
  • A minimalist, pixelated magnifying glass icon rendered in a very light mint green or off-white.

App Imagery

2 images

Use Trustpilot’s app illustration and download artwork in app-focused promotions. Keep the app message and download call to action together when the format allows.

  • A flat graphic illustration of a smartphone featuring a stylized, abstract user interface in vibrant green and off-white tones.
  • A white Apple logo and text are set within a horizontal, black rectangular button with rounded corners and a thin gray border.

Brand Backdrops

4 images

Use Trustpilot’s backdrops as branded background artwork where a composition needs a Trustpilot visual field. Keep the identity artwork and primary message readable against the backdrop.

  • A bold graphic features the dark green text "Helping businesses and consumers trust each other" centered on a vibrant mint green background.
  • A bold graphic header featuring the text "Helping people and businesses trust each other" in dark maroon sans-serif font against a solid, bright pink…
  • A vibrant mint-green banner features bold, black sans-serif text centered on the right that reads, "We help businesses to build trust, grow and improve." In…
  • A minimalist wide graphic banner features a solid, vibrant emerald green background with centered dark green text.

Trustpilot Rating UI

4 images

Trustpilot’s rating marks and TrustScore graphics are product-interface assets. Use them in review and rating contexts; preserve their meaning and do not treat them as decorative symbols.

  • A horizontal graphic shows five distinct star rating modules, each with a white five-pointed star centered in a green square.
  • A horizontal rating bar featuring five stylized white stars, each with a unique pointed cutout on its bottom right corner.
  • A horizontal row of five bright green squares, each featuring a white, stylized five-pointed star in the center.
  • Five identical white five-pointed star icons are arranged in a horizontal row, each centered within its own square block.

Homepage Imagery

3 images

These images appear in Trustpilot’s homepage context and can support Trustpilot website or discovery creative.

  • A bold, bright orange graphic of a stylized capital letter H.
  • A minimalist black graphic logo centered on a white background, featuring a circular, pinwheel-like arrangement.
  • A bold wordmark for "MAJORITY" is centered on a solid black background.

Company Photography

6 images

Use Trustpilot’s own company photography for stories about its people, leadership, workplaces, and culture. Keep the treatment candid and human, consistent with imagery of colleagues in real work and conversation.

  • A vibrant collage of various lifestyle photos is scattered across a solid bright green background, anchored by a central white Trustpilot logo.
  • A close-up portrait of a middle-aged man with short brown hair and a friendly smile, set against a softly blurred city skyline.
  • A man and a woman work together in a modern, circular atrium with multiple glass-walled levels visible in the background.
  • A Black man in tortoiseshell glasses flashes a wide grin and a thumbs-up from behind a colleague in a busy, modern office.
  • Against a vibrant yellow wall, three young women sit together on a blue sofa, smiling as they collaborate using a smartphone and two laptops.
  • A diverse group of five smiling colleagues in casual attire sit around a light wood table in a bright, modern office.

More from the Brand Skill

Category Imagery

Trustpilot’s category imagery helps people browse familiar business types. Use it to represent the relevant category in discovery and directory experiences; pair it with a clear category label.

Download Trustpilot’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Trustpilot’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 62 images and the logos. The font files belong to Trustpilot A/S, so they’re left out.

Download the Brand SkillZIP, 2.5 MB

trustpilot-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ imagery-editorial.md

│ ├ imagery-campaigns.md

│ ├ imagery-app.md

│ ├ imagery-backdrops.md

│ ├ colors.md

│ ├ logo.md

│ ├ product-rating-ui.md

│ ├ typography.md

│ ├ imagery-homepage.md

│ ├ imagery-category-art.md

│ └ imagery-company.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from trustpilot.com on 3 Nov 2026. It isn’t Trustpilot’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Trustpilot and its logos are trademarks of Trustpilot A/S. Rainbrand isn’t affiliated with or endorsed by Trustpilot A/S.

Make one for
your brand.

Add Rainbrand to your agent and give it your website, brand guide or files. Rainbrand builds a Brand Skill like this one and keeps it up to date.

Get startedRead the docs

  1. Open the Rainbrand plugin and add it.

    Open Rainbrand plugin (opens in a new tab)

  2. Connect your Rainbrand account when asked. It works in ChatGPT and in Codex.

See all brands

Rainbrand builds and maintains shared brand context for your agents and products.

Get startedRead the docs (opens in a new tab)