Bloom is now Rainbrand

(Brand guidelines) // Home and living

Tekla brand
guidelines

Tekla’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from teklafabrics.com.

Download the Brand Skill
TEKLA wordmark in black
  • Near black#181818
  • White#FFFFFF
  • Light grey#F6F6F6
  • Dark grey#5C5C5C

About Tekla

Tekla is a Copenhagen design brand making home textiles and clothing with a straightforward, enduring design expression. Its work brings form and function together through considered materials, colour and quality, creating pieces for everyday use and longevity.

Use Tekla’s bold TEKLA wordmark as the brand identity artwork, in Near black on light backgrounds or in white over photography.

Tekla colors

  • Near black

    Wordmark, text and primary buttons

    HEX
    RGB

  • White

    Backgrounds and the wordmark over photography

    HEX
    RGB

  • Light grey

    Section and product image backgrounds

    HEX
    RGB

  • Dark grey

    Secondary text

    HEX
    RGB

  • Mid grey

    Captions and inactive states

    HEX
    RGB

Tekla fonts

  • Unica77

    Headings · 400, Body · 300

Font names only. The Brand Skill download doesn’t include font files.

Tekla’s voice

Write with calm confidence and thoughtful precision. Keep the focus on quality, function, materials and the experience of living with well-made pieces. Prefer plain, direct language over hype; explain the value of longevity and care without overstating claims.

Use the brand’s measured, human phrasing, for example: “Tekla pieces are designed to be lived in and made to last”; “We make a case for quality, design and longevity across our entire value chain”; and “We source with integrity, build lasting relationships with suppliers.”

  • “Tekla pieces are designed to be lived in and made to last”
  • “We make a case for quality, design and longevity across our entire value chain”
  • “We source with integrity, build lasting relationships with suppliers”

Dos and don’ts

Do

  • Unite form and function; make design feel elevated yet useful in everyday life.
  • Lead with quality, colour, material and honest design.
  • Keep the identity black, white and grey, so the colour and texture of the textiles carry the page.
  • Write plainly and specifically about comfort, function, care and longevity.
  • Show products in lived-in settings and let their materials, texture and considered details remain visible.

Don’t

  • Don’t chase rapid trend cycles or treat a product as disposable.
  • Don’t let decorative styling overwhelm function, material or product detail.
  • Don’t use exaggerated claims in place of clear, grounded descriptions.

More from the Brand Skill

Imagery

Use product and lifestyle photography to convey how Tekla pieces work in the home and wardrobe. Favor compositions that make fabric, colour, pattern, construction and texture easy to read. Keep styling considered and functional, with a sense of comfort rather than spectacle.

Product imagery

Use product photography to show the product clearly and accurately. Where available, retain distinct product views so that material, colour and form can be understood from more than one angle. Bedding and bath products can be shown in coordinated settings; clothing should retain its relaxed silhouette and tailoring details.

Down product

When describing the down collection, distinguish fill power from TOG: fill power describes loft and insulating capacity; TOG indicates heat retention. Tekla’s duvets use European goose down; pillows use down and feathers. Explain construction accurately: light duvets are stitched through, while all-season and extra-warm duvets use baffle walls to support loft and reduce cold spots.

Download Tekla’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Tekla’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

tekla-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery.md

│ ├ product-imagery.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ down-product.md

└ assets/logos/

└ tekla-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from teklafabrics.com on 30 Oct 2026. It isn’t Tekla’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Tekla and its logos are trademarks of Tekla ApS. Rainbrand isn’t affiliated with or endorsed by Tekla ApS.

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