(Brand guidelines) // Home and living
Eight Sleep brand
guidelines
Eight Sleep’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from eightsleep.com.
Download the Brand Skill
- Black#000000
- Accent blue#4158EE
- White#FFFFFF
- Off-white#F9F8F7
About Eight Sleep
Eight Sleep is a health-technology brand focused on sleep. Its Pod system combines a temperature-regulating Cover, Hub, and app to personalize the sleep environment and surface sleep and health insights. The brand brings advanced technology into the bedroom in service of deeper rest, recovery, and better days.
Eight Sleep logo
Use the Eight Sleep logo, a bold 8 beside the stacked EIGHT SLEEP wordmark, as the brand identity. Keep its original proportions and artwork intact, in white on dark grounds or black on light grounds. Do not substitute product photography, website graphics, or partner marks for the Eight Sleep identity.
Eight Sleep colors
Black
Logo, primary text and primary buttons
HEXRGBAccent blue
Brand accent and accent text
HEXRGBWhite
Primary background and logo on dark grounds
HEXRGBOff-white
Secondary backgrounds
HEXRGBWarm gray
Secondary text
HEXRGBLight warm gray
Dividers and subtle surfaces
HEXRGB
Eight Sleep fonts
PP Neue Montreal
Headings · 500, Body · 500
IBM Plex Mono
Uppercase labels · 500
Font names only. The Brand Skill download doesn’t include font files.
Eight Sleep’s voice
Write with confident, human clarity. Connect technical sleep innovation to felt benefits (comfort, deeper rest, recovery, and more capable days) without making the technology sound clinical or cold. Speak directly to the reader and make personalization central.
For science and health-related writing, use careful qualifications. Individual results vary; describe research as research and do not present the Pod as diagnosing, treating, curing, or preventing a health condition.
- “Your body changes. Your bed should, too”
- “Sleep is personal. Autopilot treats it that way”
- “All you have to do is sleep”
- “Intense workout? Autopilot boosts your recovery”
Dos and don’ts
Do
- Make the Pod system understandable by showing the Cover, Hub, and app as parts of a connected sleep experience.
- Show individualized comfort in authentic bedroom settings, including each sleeper’s independent temperature when relevant.
- Use blue as a purposeful accent and preserve clean, legible black-and-white layouts.
- Write plainly and confidently, linking technology to real sleep experiences.
- Qualify performance and health claims, and include relevant disclaimers when making them.
Don’t
- Don’t imply that the Pod is a medical device or that it diagnoses, treats, cures, or prevents disease.
- Don’t promise individual results or present study outcomes as guaranteed for every user.
- Don’t let technical detail obscure the personal benefit: better comfort, sleep, and recovery.
- Don’t alter, recolor or redraw the Eight Sleep logo.
More from the Brand Skill
Editorial and community imagery
For science-led editorial, pair product context with people and research artifacts in a grounded, informative style. Advisory portraits, study visuals, and member stories support trust when their context is clear. Athlete and member photography can communicate performance and personal experience; use it as brand storytelling, not as a substitute for the product story.
Product and lifestyle imagery
Show Eight Sleep products in quiet, considered bedroom environments, with the Pod integrated naturally into the bed and room. Product-focused imagery ranges from clean product views and installation moments to bedroom scenes and close-ups of materials and controls. Use real, lived-in sleep contexts to communicate comfort and practical use.
Use saturated blue and warm red selectively to visualize temperature control; keep the bedroom scene itself calm and inviting. Lifestyle imagery can feature couples, women at different life stages, and athletes, with the Pod’s role in their sleep experience easy to understand. Keep those depictions natural rather than over-staged.
Product interface imagery
Show the Eight Sleep app as a refined, legible companion to the physical sleep system. Its interface turns overnight biometric and temperature data into clear summaries, trends, scores, and practical insights. Present charts and controls as calm, organized information rather than dense technical dashboards. Keep interface imagery recognizable as Eight Sleep’s own product experience.
Download Eight Sleep’s Brand Skill
A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Eight Sleep’s guidelines. It starts at SKILL.md, which points to the right file for each task.
This copy includes the guidance and logos. It leaves out the reference images and font files.
Download the Brand Skilleight-sleep-brand-skill/
├ SKILL.md
├ README.md
├ references/
│ ├ voice.md
│ ├ dos-and-donts.md
│ ├ colors.md
│ ├ logo.md
│ ├ typography.md
│ ├ editorial-and-community-imagery.md
│ ├ product-and-lifestyle-imagery.md
│ └ product-interface-imagery.md
└ assets/logos/
└ eight-sleep-lockup.svg
Rainbrand’s Brand Agent built this Brand Skill from eightsleep.com on 30 Oct 2026. It isn’t Eight Sleep’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.
Eight Sleep and its logos are trademarks of Eight Sleep Inc. Rainbrand isn’t affiliated with or endorsed by Eight Sleep Inc.
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