Fellow brand
guidelines

Fellow’s imagery brings its functional products into warm, thoughtful kitchen and coffee contexts. Favor polished, product-aware scenes and editorial images that make room for the objects, the ritual, and the people who use them.

Editorial and educational imagery

Use educational imagery to make coffee guidance feel clear, hands-on, and inviting. Diagrams and process images should support a specific explanation rather than decorate without purpose.

Use Fellow gear-guide imagery when a task needs to communicate setup, use, care, or product education. Show real workflow details and instructional moments with clarity; keep learning approachable and practical.

Show Fellow brewing equipment as considered tools: clear silhouettes, tactile controls, and finishes that make the object feel at home on a coffee counter. Use close views when they clarify a functional detail, and product-in-use imagery when it helps explain the brewing ritual.

Present Espresso Series 1 as a precision-led home espresso machine that feels approachable and assured. Show the machine, its controls, and the preparation ritual with enough clarity to make its performance and considered finish tangible.

Use Fellow’s accessories and bundles to show a complete, considered coffee setup. Keep the arrangement purposeful: objects should feel useful together, with each product easy to distinguish.

Show Fellow drinkware as clean, tactile everyday objects. Let the silhouette, finish, lid, and material details read clearly; in lifestyle scenes, communicate the use case without cluttering the product.