Target brand
guidelines

Use bright, welcoming retail imagery that helps shoppers imagine products and occasions in their lives. Target’s seasonal pages combine a clear editorial lead, browsable category imagery, and curated discoveries. Festive treatments range from cozy, classic home scenes to colorful, playful holiday details; treat each seasonal treatment as campaign-specific rather than a universal color or styling rule.

For gifting and registries, use warm, celebratory visuals and approachable imagery that supports a range of recipients, occasions, and ways to give. The Diwali campaign presents its celebration through dedicated editorial and category imagery; keep culturally specific creative respectful and relevant to the occasion.

Use seasonal campaign art to signal the occasion quickly, then support it with useful category choices and clear offer communication. Halloween campaigns pair a seasonal lead with browseable categories and deal-focused creative.

For broad retail browsing, keep imagery easy to scan and organized around categories, newness, and featured collections. Target’s home and Threshold pages show how category tiles and seasonal highlights can lead into product discovery.

Target’s digital experience should make common shopping tasks feel straightforward. Keep essential actions prominent, use consistent navigation and clear product information, and show helpful states when a shopper has no items saved or needs to sign in. The cart and pickup experiences use simple illustrations and practical next steps.

Membership and loyalty pages use benefit-led content, compact explanatory visuals, and prominent next steps. When presenting a particular offer, keep its conditions and eligibility clear alongside the benefit.

Use Target-created campaign tiles and offer graphics to help shoppers compare promotions or move into a relevant category. Treat prices, savings, and deal details as variable; verify the current offer and its restrictions before publishing.