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(Brand guidelines) // Sports and outdoors

Alo Yoga brand
guidelines

Alo Yoga’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from aloyoga.com.

Download the Brand Skill
Alo Yoga wordmark
  • Black#000000
  • White#FFFFFF

About Alo Yoga

Alo Yoga is a premium active-lifestyle brand that brings mindful movement, performance wear, and elevated everyday style together. Its studio-to-street perspective connects physical practice with confidence, comfort, and a more intentional way of living.

Use Alo Yoga’s own name-led wordmark and standalone symbol as the primary identity artwork. Keep their original proportions and artwork intact. Select the wordmark as the default when a standalone brand signature is needed; use the symbol where a compact mark suits the format.

Alo Yoga colors

  • Black

    Logo, text and primary buttons

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

Alo Yoga fonts

  • Proxima Nova

    Heading · 700, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Alo Yoga’s voice

Write with confident ease: elevated and aspirational, but grounded in movement, comfort, and daily life. Connect product benefits to how people feel and move; favor vivid but simple language over technical jargon. Mindfulness and wellness should feel welcoming and practical, not prescriptive.

Keep copy inclusive and encouraging. Make the benefit specific, then let the language suggest ease, energy, or a mind-body connection.

  • “Our mission is to empower you to live an optimal life—one that aligns with your highest goals and intentions, and allows you to be the best version of who you are”
  • “From street to sand, this performance shoe was designed for stability and support to go the extra mile”
  • “Root into the earth with every movement in this slow, intentional practice”
  • “A sleek silhouette and a name that nods to the energy of Sunset Boulevard”

Dos and don’ts

Do

  • Keep the visual identity clean and restrained, built on black and white.
  • Use Alo Yoga’s wordmark or standalone symbol as the brand signature, preserving the artwork.
  • Pair sleek, elevated style with believable movement, comfort, and performance benefits.
  • Write in an uplifting, accessible voice that makes space for different experience levels and ways of moving.
  • Use confident, sensory language when it helps convey the product or experience.

Don’t

  • Don’t make the identity busy or decorative; keep type and interface treatments clean.
  • Don’t frame Alo Yoga as performance-only or fashion-only; its studio-to-street point of view combines both.
  • Don’t make wellness sound exclusive or intimidating; the brand presents classes and practices for all levels.
  • Don’t overstate product performance or wellness effects beyond the benefit being described.

More from the Brand Skill

Campaign and editorial imagery

Aim for polished, sunlit, fashion-led imagery with a relaxed sense of place. Mix close product details with portraits, full looks, and spacious lifestyle scenes. Alo Yoga’s campaigns move between studio, city, coast, and seasonal settings while maintaining an elevated, wearable feel.

Product and product-experience imagery

Show products clearly and accurately. Use clean angles, close detail, and styling that communicates both practical function and elevated everyday wear. Alo Yoga footwear imagery emphasizes silhouette, material, cushioning, and construction; apparel imagery balances fit and movement with a sleek studio-to-street look.

Digital and commerce imagery

Alo Yoga’s digital experience uses bright, uncluttered layouts and straightforward product and support visuals. Keep shopping imagery useful and legible: show the item, its options, and the details customers need to decide.

Community and movement imagery

Show real movement, mindful practice, and welcoming spaces. ALO Studios imagery pairs calm studio environments with accessible movement and a sense of shared community. Favor natural, grounded moments over staged spectacle; make movement feel open to different experience levels.

Wellness and impact imagery

When creating work for ALO Gives or the ALO Foundation, connect movement and mindfulness with community, children’s wellness, and care for the environment. Keep the tone warm, purposeful, and optimistic.

Download Alo Yoga’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Alo Yoga’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

alo-yoga-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ voice.md

│ ├ dos-and-donts.md

│ ├ imagery-campaign.md

│ ├ colors.md

│ ├ identity.md

│ ├ typography.md

│ ├ imagery-product.md

│ ├ imagery-digital.md

│ ├ imagery-community.md

│ └ imagery-purpose.md

└ assets/logos/

├ alo-yoga-wordmark.svg

└ alo-yoga-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from aloyoga.com on 30 Oct 2026. It isn’t Alo Yoga’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Alo Yoga and its logos are trademarks of ALO, LLC. Rainbrand isn’t affiliated with or endorsed by ALO, LLC.

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