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(Brand guidelines) // Sports and outdoors

Rapha brand
guidelines

Rapha’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from rapha.cc.

Download the Brand Skill
Rapha script wordmark in black
  • Black#000000
  • White#FFFFFF
  • Rapha pink#FA3C6E
  • Light gray#F2F2F2

About Rapha

Rapha is a premium cycling apparel and lifestyle brand built around high-performance kit, the culture of road riding, and a connected cycling community. Its creative work pairs purposeful technical detail with expressive storytelling about effort, place, and belonging.

Use Rapha’s script wordmark, with its closing full stop, as the brand signature. Keep it intact and legible in black or white; do not redraw, stretch or recolor it.

Rapha colors

  • Black

    Wordmark and text

    HEX
    RGB

  • White

    Page backgrounds

    HEX
    RGB

  • Rapha pink

    Signature accent, link hover and highlights

    HEX
    RGB

  • Light gray

    Panels and quiet backgrounds

    HEX
    RGB

  • Gray

    Secondary text

    HEX
    RGB

Rapha fonts

  • Rapha Sans Condensed

    Heading · 700

  • Rapha Serif Head

    Editorial heading · 400

  • Rapha Serif Text

    Body · 400

  • Rapha Sans

    Interface and labels · 400

Font names only. The Brand Skill download doesn’t include font files.

Rapha’s voice

Rapha’s voice is assured, purposeful, and rooted in the lived experience of riding. It can move from evocative, reflective storytelling to precise, practical product language. Use short, decisive headlines; make technical benefits concrete; and connect performance to the people and communities behind the ride.

  • “The bike itself is a force for good, but the kit we ride in still leaves a footprint”
  • “The Rapha Cycling Club is where your most meaningful rides begin”
  • “The end of your road is the beginning of another”

Dos and don’ts

Do

  • Pair performance-minded language with a clear human purpose: the ride, the effort, the community, or the place.
  • Use vivid, economical headlines, then support them with specific, useful detail.
  • Keep product claims concrete and grounded in the feature being described.
  • Give editorial stories room for atmosphere and cultural context while keeping practical guidance direct.
  • Use the established type contrast: condensed sans-serif for strong headings and serif families for editorial reading.

Don’t

  • Don’t make the voice generic, overblown, or detached from real riding.
  • Don’t bury a useful technical detail beneath vague claims about performance.
  • Don’t flatten reflective storytelling into product copy; keep the human and cultural context where the subject calls for it.
  • Don’t redraw, stretch or recolor the script wordmark, or set it on a busy photo where it loses legibility.

More from the Brand Skill

Imagery

Rapha imagery spans three useful visual registers: cinematic cycling and landscape storytelling, intimate editorial and community scenes, and clear product-focused photography. Choose imagery that feels connected to actual riding and the people who ride; use product views to show construction, fit, and details rather than as generic decoration.

Brand and campaign references

Brand and campaign imagery includes homepage campaign imagery, editorial, and sustainability storytelling.

Team AMANI and related editorial imagery are context-specific references. Their cultural patterns and campaign treatment belong to that collection, not to every Rapha design.

USA Cycling and Lightspeed campaign images are specific to that team collection.

The RCC stripes and kit imagery is specific to Rapha Cycling Club communication.

Product and experience references

Use product imagery to inform presentation of fabric, garment form, and functional details. Preserve Rapha’s product and membership experience when designing or depicting those experiences.

Product and editorial design

Rapha’s product communication balances technical precision with a sense of ambition. Describe a garment through its purpose, conditions, construction, fit, and functional details. When making editorial work, connect cycling to place, culture, and shared effort; keep those themes specific to the story rather than turning them into universal visual motifs.

Rapha product photography and its shopping experience show garments as identifiable products, supported by clear variants, product details, and focused feature explanations. Keep product presentation clean and let the garment’s color, silhouette, materials, and functional details remain legible.

The RCC stripes are a club-specific identity cue: the vertical stripes on its Pro Team Jersey reinterpret horizontal bars from the debut RCC kit. Use that language in RCC contexts, not as an all-purpose Rapha motif.

Overshoe guide imagery

For product guidance, use a clear sequence of product, fit, and care imagery. The Rapha overshoe guide combines concise explanatory sections with visual demonstrations of the product and its use. Keep this instructional imagery within the overshoe-guide context.

Download Rapha’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Rapha’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

rapha-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ imagery.md

│ ├ logo.md

│ ├ typography.md

│ ├ product-and-editorial-design.md

│ ├ voice.md

│ └ overshoe-imagery.md

└ assets/logos/

└ rapha-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from rapha.cc on 30 Oct 2026. It isn’t Rapha’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Rapha and its logos are trademarks of Rapha Racing Ltd. Rainbrand isn’t affiliated with or endorsed by Rapha Racing Ltd.

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