Bloom is now Rainbrand

(Brand guidelines) // Food and drink

Taco Bell brand
guidelines

Taco Bell’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from tacobell.com.

Download the Brand Skill

About Taco Bell

Taco Bell is a quick-service food brand built around Mexican-inspired favorites, customizable menu items, and a spirit of restless creativity. Its lively, inclusive personality celebrates new flavors, unexpected remixes, and making food your own.

Use Taco Bell’s own wordmark and standalone Bell mark as the primary identity assets. The standalone Bell mark works independently; use the full logo when the brand name needs to be explicit. Keep the logo artwork intact and distinct from promotional graphics, backdrops, product photography, and other page imagery.

Taco Bell colors

  • Logo purple

    Purple in the bell artwork shown

    HEX
    RGB

  • Website purple

    Digital accent

    HEX
    RGB

  • White

    Background and inverse artwork

    HEX
    RGB

  • Black

    Text

    HEX
    RGB

Taco Bell fonts

  • Brandon Grotesque

    Heading · 900

  • Interstate

    Body · 400, Button · 400

Font names only. The Brand Skill download doesn’t include font files.

Taco Bell’s voice

Write with an energetic, inventive, welcoming voice. Celebrate experimentation, customized cravings, and unexpected flavor combinations. Pair playful lines with clear, useful descriptions; keep the enthusiasm grounded in the food, experience, or idea being presented.

Taco Bell’s own phrasing shows this mix of spirit and purpose: “We’re dedicated to celebrating and championing different.” “Tacos feed the entrepreneur in all of us.” “Traditions grow stronger with every remix.” “The unfamiliar shouldn’t remain unknown.”

  • “We’re dedicated to celebrating and championing different”
  • “Tacos feed the entrepreneur in all of us”
  • “Traditions grow stronger with every remix”
  • “The unfamiliar shouldn’t remain unknown”

Dos and don’ts

Do

  • Celebrate experimentation and fresh ideas; the brand’s principles favor creativity, fusion, and discovering the unfamiliar.
  • Make the voice welcoming and inclusive, with room for different perspectives.
  • Describe food in a vivid, appetite-led way, grounding excitement in its ingredients and flavors.
  • Invite customization and make clear how people can shape an order to suit themselves.

Don’t

  • Make the brand sound formal, distant, or hesitant; its public voice is direct, playful, and confident.
  • Use novelty as empty spectacle: connect newness to flavor, food, or a meaningful experience.
  • Present the brand as a single fixed way to enjoy a menu; customization and varied choices are part of its offer.

Taco Bell imagery

176 images from tacobell.com, in 5 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Campaign Imagery

17 images

Use these Taco Bell campaign and promotional images as reference for food-led launches, offers, and brand storytelling.

Offer and rewards promotion imagery.

  • A close-up photograph features a black tray piled high with seasoned, golden-orange french fries.
  • A close-up product shot features three grilled quesadillas filled with seasoned chicken, melted cheese, and creamy sauce arranged on a reflective dark surface.
  • A close-up food photograph features two folded chicken quesadillas on a reflective black surface with a purple background.
  • Three Taco Bell specialty drinks topped with real fruit pieces are arranged on a pale purple surface with scattered amoeba-shaped mirrors and fresh…
  • Three Taco Bell Luxe Cravings Boxes are arranged on reflective circular tables against a vibrant purple and orange gradient backdrop.
  • A top-down studio product shot displays three Taco Bell Luxe Boxes arranged on a glossy black reflective surface against a vibrant purple gradient backdrop.
  • A vibrant retrowave-style graphic featuring the white capitalized text "TUESDAY DROPS" against a grainy, neon gradient background that shifts from deep…
  • A green graphic of a dimpled golf ball featuring the Taco Bell logo inside is centered on a light purple vertical banner.
  • A graphic for Taco Bell Rewards features a dark purple rounded arch set against a textured, lighter purple gradient background.
  • A vibrant pink Mountain Dew Baja Blast carbonated drink filled with ice is the center of this product shot, featuring a graphic of a woman surrounded by the…
  • Four colorful Taco Bell specialty beverages, including a teal slushie and a red iced drink, are arranged on a white counter.
  • Two Taco Bell gift cards with rounded corners overlap against a grainy orange and purple gradient background.
  • Two smiling Taco Bell employees, a man and a woman, pose outdoors against a clear blue sky and a background of horizontal purple, pink, and orange stripes.
  • A close-up studio shot of a toasted, hexagonal-shaped Crunchwrap Supreme with a bite taken out to reveal its layered interior.
  • Bold, slanted typography reading "OFFERS & DEALS" dominates this high-contrast purple and blue graphic.
  • A top-down food graphic features a soft taco, a cheesy quesadilla, and a beef burrito arranged on brown parchment paper against a speckled white surface.
  • A wide, cinematic collage graphic features a grainy, high-contrast palette of electric purple, deep blue, and magenta.

Food and Drink Imagery

119 images

Use these Taco Bell food and drink images as visual reference for menu, product, and food-led creative work.

Use the following product images for food-led compositions and menu presentations.

Additional featured food and drink product imagery.

Product detail and customization imagery.

Further menu and product imagery.

More Taco Bell menu imagery for specialties and tacos.

Bowls menu imagery.

  • A breakfast Crunchwrap is shown in a studio product shot against a plain white background.
  • A studio product shot of a double-layered taco featuring a soft flour tortilla wrapped around a crunchy corn shell with melted cheese in between.
  • A high-angle studio product shot showcases two grilled steak burritos alongside a two-compartment plastic container of beans and rice.
  • A high-angle product shot features a Taco Bell Luxe Cravings Box containing a beef burrito, a hard-shell taco with shredded cheese and lettuce, and a side of…
  • A studio product shot features a long, cylindrical grilled burrito angled toward the viewer on a plain white surface.
  • A studio product shot of two grilled chicken burritos stacked diagonally on a white background, showing the melted cheese and chicken fillings.
  • A Taco Bell Luxe Cravings Box is displayed diagonally against a plain white background, topped with a beef burrito, a crunchy taco, a Cantina Chicken taco,…
  • A vibrant studio product shot of a single hard-shell taco positioned at a slight angle on a plain white background.
  • A large, toasted burrito lies diagonally across a rectangular sheet of crinkled silver foil on a clean white background.
  • A close-up studio shot of a Crunchwrap Supreme, featuring its iconic hexagonal, grilled flour tortilla folded into a flat pocket.
  • A pile of golden-orange, seasoned French fries spills out from a purple and white cardboard sleeve against a plain white background.
  • A studio product shot of a chicken quesadilla sliced into four triangular pieces and arranged in a gentle arc against a plain white background.
  • A clear plastic cup is filled with a bright teal Mountain Dew Baja Blast beverage topped with a thick layer of white foam and crushed ice.
  • A pile of golden tortilla chips loaded with seasoned ground beef, nacho cheese sauce, and diced tomatoes sits in a shallow black plastic bowl.
  • A brown cardboard Taco Bell meal box with a purple bell logo and carry handle sits behind a soft taco and two hard-shell tacos.
  • A close-up studio shot of a cylindrical bean and rice burrito against a plain white background.
  • A vibrant Cantina Chicken Power Bowl is presented in a brown cardboard square container with a purple bell logo.
  • A long, cylindrical burrito is shown from a high-angle studio perspective against a stark white background.
  • A studio product shot of a grilled chicken quesadilla, featuring a toasted flour tortilla folded into a semi-circle and filled with melted white and yellow…
  • A studio product shot features a golden-brown, toasted quesadilla folded in half, revealing melted white cheese and chunks of grilled meat along its open edge.
  • A long, grilled flour burrito lies diagonally across a piece of brown parchment paper on a light, speckled surface.
  • A Taco Bell taco salad sits inside a crisp, fried flour tortilla shell with scalloped edges, served in an open purple cardboard box.
  • A high-angle product shot features a black bowl of nacho dip beside a paper bag of tortilla chips on a speckled white surface.
  • A golden-brown grilled tortilla wrap is folded into a wide triangle, resting on a sheet of brown parchment paper.
  • A long, cylindrical flour tortilla roll is angled diagonally across a light brown paper wrapper.
  • A soft flour tortilla is folded into a taco shape, revealing crispy potato nuggets, shredded lettuce, orange cheddar cheese, and a creamy orange sauce.
  • A studio product shot of a tightly rolled burrito with an open end, showcasing a filling of seasoned ground beef, orange-tinted rice, and melted cheese…
  • A warm chicken flatbread sandwich is angled diagonally across a square of brown parchment paper.
  • A close-up studio shot of crispy, golden-brown potato bites served in a small black plastic bowl.
  • A long burrito with a tightly rolled flour tortilla sits on a piece of brown parchment paper.
  • A food product shot on a plain white background features two toasted burritos alongside a two-compartment plastic container of beans and seasoned rice.
  • A studio product shot features two grilled, flour-tortilla burritos alongside a clear, two-compartment container holding Mexican rice and a creamy dipping…
  • A high-angle studio product shot of a Taco Bell Luxe Cravings Box against a clean white background.
  • A black oval bowl filled with loaded potato nuggets, topped with shredded chicken, melted cheese sauce, and fresh pico de gallo.
  • A top-down studio product shot features five golden-brown, crispy fried chicken wings nestled in an open, purple cardboard box with a white interior.
  • A pile of golden-brown, crispy fried chicken nuggets fills an open purple and white cardboard box.
  • A close-up studio shot shows a toasted Taco Bell Crunchwrap Supreme filled with golden fried chicken tenders, creamy chipotle sauce, and fresh pico de gallo.
  • A close-up studio product shot of a grilled crunchwrap featuring two thick pieces of golden-brown fried chicken inside a folded flour tortilla.
  • A close-up studio shot of a pastel pink iced strawberry drink in a clear plastic cup featuring a white arched logo that reads 'LIVE MÁS CAFE'.
  • A close-up studio shot of a creamy, pale yellow iced beverage in a clear plastic Taco Bell cup featuring the iconic purple bell logo.
  • A close-up studio shot of a vibrant yellow Taco Bell slushie topped and mixed with chunks of dark magenta dragon fruit.
  • A close-up product shot of a pale yellow, carbonated beverage filled with ice in a clear plastic cup featuring the purple Taco Bell logo.
  • A close-up product shot of a peach-colored Taco Bell frozen beverage, filled with crushed ice in a clear plastic cup.
  • A vibrant yellow, frozen slushie drink fills a clear plastic cup featuring a white Taco Bell bell logo on the front.
  • A close-up product shot of fresh pico de gallo served in a small black plastic ramekin.
  • A single, vertical breakfast burrito shown in a centered product shot against a plain white background.
  • A close-up studio shot shows several sliced, pickled jalapeño rings piled into a small black plastic ramekin.
  • A close-up product shot features a deep black plastic ramekin filled to the brim with creamy, thick refried pinto beans.
  • A close-up product photo of chunky green guacamole served in a small, round black plastic ramekin.
  • A close-up product shot of a small, black plastic ramekin filled with a creamy, pale orange dipping sauce.
  • A close-up product shot features a golden-brown, bubbly fried flatbread shell folded over seasoned ground beef.
  • A studio product shot features a soft flour tortilla taco resting on a piece of brown parchment paper.
  • A tightly rolled bean and cheese burrito sits diagonally on a brown parchment paper sheet against a clean, off-white background.
  • A Gordita crunch-style taco features a thick, soft flatbread wrapped around a hard corn shell, glued together with melted orange cheese.
  • A high-angle product shot features a Taco Bell meal combo centered around a clear plastic cup of ice and Starry soda.
  • A vibrant turquoise frozen slushie fills a clear plastic cup to the brim, showcasing a granular, icy texture.
  • A close-up studio shot of a Mountain Dew Baja Blast beverage in a clear plastic cup filled with crushed ice.
  • A close-up studio shot of a clear plastic cup filled with vibrant teal Mountain Dew Baja Blast Zero Sugar and topped with crushed ice.
  • A close-up studio shot shows a clear plastic cup filled with a vibrant, deep purple Mountain Dew Baja Midnight soda and crushed ice.
  • A close-up studio shot of a clear plastic cup filled with Pepsi cola, topped with crushed ice and a swirl of thick white cream or milk.
  • A close-up studio shot captures a clear plastic cup filled with Tropicana Original Lemonade and a generous amount of ice.
  • A vibrant, deep purple Mountain Dew Baja Midnight soda fills a clear plastic cup, topped with a mound of glistening ice cubes.
  • A close-up product shot of a Taco Bell Cantina Strawberry Limeade in a clear plastic cup, filled with ice and visible real strawberry pieces.
  • A close-up studio shot of an icy, golden-orange beverage in a clear plastic cup featuring the purple Taco Bell logo and vertical brand name.
  • A close-up studio shot of a vibrant magenta iced drink served in a clear plastic cup adorned with a purple Taco Bell logo.
  • A vibrant red slushy drink overflows from a clear plastic cup, featuring a grainy, icy texture.
  • A vibrant turquoise-colored frozen slushy drink fills a clear plastic cup to the brim, featuring a thick, icy texture.
  • A close-up product shot of a clear plastic cup filled with dark, effervescent Pepsi and numerous jagged ice cubes.
  • A close-up studio shot of a clear plastic cup filled with Diet Pepsi and crushed ice.
  • A close-up product shot of a Pepsi Zero Sugar fountain drink in a clear plastic cup brimming with ice cubes.
  • A close-up product shot of a clear plastic cup filled with Wild Cherry Pepsi and ice cubes.
  • A close-up product shot of a clear plastic cup filled to the brim with neon yellow-green Mountain Dew and crushed ice.
  • A close-up product shot of a clear plastic cup filled to the brim with neon yellow-green soda and crushed ice.
  • A close-up product shot of a teal Mountain Dew Baja Blast fountain drink filled with crushed ice in a clear plastic cup.
  • A clear plastic cup is filled to the brim with a vibrant teal liquid and crushed ice.
  • A close-up product shot of a clear plastic cup overflowing with iced Mug Root Beer.
  • A close-up studio shot captures a clear plastic cup filled to the brim with crushed and cubed ice, showcasing the bubbly carbonation of a Starry lemon lime…
  • A close-up studio shot shows a clear plastic cup filled with bright red Gatorade G2 Fruit Punch and crushed ice.
  • A close-up studio shot shows a clear plastic cup filled with Tropicana Original Lemonade and a generous amount of ice cubes.
  • A close-up product shot of a clear plastic cup filled with vibrant orange Brisk Iced Tea and a large amount of ice cubes.
  • A close-up studio shot of a clear plastic cup filled with dark amber Lipton iced tea and plenty of ice cubes.
  • A close-up studio shot of a small, textured clear plastic bottle filled with bright orange juice and topped with a white ribbed cap.
  • A close-up studio shot of a white paper cup filled with smooth, light-brown hot coffee or chocolate.
  • A close-up studio shot features a white paper cup filled with a light brown, creamy beverage, likely hot chocolate or coffee with milk.
  • A close-up product shot of a light brown iced coffee in a clear plastic cup featuring the Taco Bell bell logo in white.
  • A clear plastic cup filled with creamy iced coffee and numerous ice cubes is set against a plain, off-white background.
  • Four clear plastic cups filled with ice and colorful fountain drinks stand in a row against a speckled white surface.
  • A top-down studio product shot features a Taco Bell combo meal on a flat white surface.
  • A studio product shot features a Taco Bell meal combo centered around two grilled cheese tacos with golden, melted cheese crusts on brown parchment paper.
  • A top-down studio product shot displays a fast-food meal spread across brown parchment paper.
  • A tall clear cup filled with ice and Starry soda stands behind a meal consisting of two grilled chicken burritos, a crunchy taco with lettuce and cheese, a…
  • A tall clear cup of teal-colored Mountain Dew Baja Blast with ice sits behind a Mexican Pizza and two hard-shell tacos.
  • A high-angle product shot features a chicken quesadilla sliced into four triangular wedges, a crunchy beef taco with lettuce and cheese, and a large clear…
  • A food product shot features a trio of Mexican-style items resting on a brown paper wrapper alongside a large clear cup of iced Starry Lemon Lime soda.
  • A tall plastic cup of Pepsi Zero Sugar filled with ice and dark cola stands behind three hard-shell beef tacos resting on brown parchment paper.
  • A close-up studio product shot features three hard-shell beef tacos overflowing with shredded lettuce, diced tomatoes, cheese, and sour cream on a brown…
  • Three tacos with bright orange-red hard shells sit on a brown paper wrapper alongside a large clear plastic cup filled with Pepsi over ice.
  • A high-angle studio product shot features three tacos with bright orange hard shells and a large purple iced drink on a clean white surface.
  • A high-angle product shot features a Taco Bell combo meal on a light, textured surface.
  • A minimalist purple and white Taco Bell logo is centered on a subtly textured, off-white background.
  • A Taco Bell Luxe Cravings Box is displayed on a light textured surface, featuring a Beefy 5-Layer Burrito and a Double Decker Taco resting on top of the…
  • A pile of vibrant orange seasoned fries overflows from a purple Taco Bell cup, standing next to a small black ramekin filled with thick yellow nacho cheese.
  • A vibrant studio product shot of Taco Bell Nacho Fries standing upright in a purple cardboard cup emblazoned with the white bell logo.
  • A Mexican pizza is presented on a square white cardboard tray atop a light, speckled surface.
  • A Mexican pizza sits centered in a low-profile white square takeout tray against a bright, minimalist white surface.
  • A close-up product shot of a Taco Bell Crunchwrap Supreme, sliced open to reveal its colorful layers of seasoned beef, melted nacho cheese, shredded lettuce,…
  • A cross-section view of a Black Bean Crunchwrap Supreme reveals layers of black beans, melted nacho cheese sauce, shredded lettuce, diced tomatoes, and…
  • A top-down studio product shot features two grilled quesadillas stacked on a brown paper wrapper, their toasted flour tortillas overflowing with melted…
  • A soft flour taco overflows with shredded chicken, green sauce, lettuce, red cabbage, and shredded cheese on a folded brown parchment sheet.
  • A close-up product shot of a soft flour tortilla taco filled with seasoned ground beef, sour cream, shredded lettuce, diced tomatoes, and yellow cheddar cheese.
  • A single hard-shell beef taco is positioned at a three-quarter angle against a plain white background with a soft shadow cast to the right.
  • A single hard-shell beef taco is shown in a bright, clean product shot against a plain white background.
  • A vibrant orange, textured taco shell lies on its side atop a square of brown parchment paper, spilling with seasoned ground beef, shredded green lettuce,…
  • A single hard-shell taco with a bright orange, seasoned tortilla shell rests on a small piece of brown parchment paper against a clean white surface.
  • A close-up product photo features a black bean chalupa resting on a small brown paper liner over a clean white surface.
  • A close-up studio photograph of a cheesy gordita crunch taco resting on a brown paper wrapper against a clean white background.
  • A vibrant Cantina Chicken Bowl is presented in a tan compostable square bowl with a purple bell logo on the side.
  • A vibrant Cantina Chicken Power Bowl sits in a brown paper container featuring the purple Taco Bell logo.
  • A cross-section of a toasted Crunchwrap Supreme rests on brown parchment paper against a speckled white stone surface.

Digital Experience Imagery

4 images

Use these images as reference for Taco Bell’s digital content, nutrition information, and app-related experiences.

The Taco Bell website presents food categories and products alongside clear ordering and customization actions. For digital work, keep the product, its identifying information, and its next action easy to find.

  • A person's hand reaches for a hard-shell taco and a thick burrito inside a cardboard meal box, surrounded by Taco Bell favorites on a white marble surface.
  • A square black and white QR code features the distinctive Taco Bell logo at its center.
  • A wide, panoramic graphic banner features a deep purple background with a subtle, grainy paper texture.
  • A long, horizontal graphic banner featuring a vibrant purple and violet gradient with a grainy, paper-like texture.

Purpose Imagery

5 images

These Taco Bell images support brand storytelling around people, the planet, food, and purpose.

  • An overhead, high-angle lifestyle shot displays a generous spread of Taco Bell menu items across brown parchment paper.
  • Three people in Taco Bell uniforms are shown laughing together against a clear blue sky.
  • A bell-shaped cutout reveals a satellite view of Earth's green continents and blue oceans, set against a vast, deep blue starry galaxy background.
  • A close-up lifestyle photo showcases a hand holding a Cheesy Gordita Crunch alongside a varied Taco Bell spread including a hard shell taco, a Chalupa, and a…
  • A diverse group of five smiling employees stands outdoors under a clear blue sky, looking off-camera with a sense of pride.

Rewards Imagery

31 images

Use these Taco Bell Rewards images as reference for loyalty communications, member benefits, and reward-led promotions.

  • A split-screen graphic features a vibrant purple textured field on the left and an overhead photo of fast food on the right.
  • A close-up photograph of a smiling young woman holding a gold-colored iPhone with a triple-lens camera system while seated at a wooden table outdoors.
  • A triptych photograph showcases the Taco Bell digital rewards interface across three screens: a handheld mobile app, a physical ordering kiosk, and a…
  • A close-up photo of two hard-shell tacos filled with seasoned beef, lettuce, shredded cheese, and sour cream on a paper liner.
  • A high-angle, grainy photograph captures a Taco Bell meal spread on a speckled countertop, overlaid with a prominent white hand-drawn heart.
  • A close-up studio shot of crispy, golden-brown potato tots served in a shallow black plastic bowl.
  • A pile of golden-brown corn tortilla chips spills out from an open brown paper bag onto a white speckled surface.
  • A close-up studio shot shows Cinnamon Twists spilling out of a light brown paper bag onto a speckled white surface.
  • A long, cylindrical cheese roll-up rests diagonally on a square of brown parchment paper.
  • A bean and cheese burrito is showcased in a studio product shot, angled diagonally on a piece of brown parchment paper.
  • A professional studio product shot of a single hard-shell beef taco, angled to reveal its fillings against a white background.
  • A studio product shot of a soft flour tortilla folded over seasoned ground beef, shredded green lettuce, and orange cheddar cheese.
  • A close-up product shot of a soft taco featuring golden-brown seasoned potato cubes and bright green shredded lettuce tucked inside a flour tortilla.
  • A close-up studio shot features a toasted breakfast burrito resting diagonally on a sheet of crinkled aluminum foil.
  • A close-up studio shot of a clear plastic cup brimming with Pepsi and crushed ice, showing visible carbonation bubbles and condensation on the exterior.
  • A close-up, high-glamour studio photo of a toasted tortilla wrap overflowing with seasoned ground beef, golden fried potato bites, melted cheese sauce, and…
  • A crisp, wavy flour tortilla bowl filled with seasoned ground beef, shredded lettuce, shredded cheese, and diced tomatoes sits elegantly on a polished silver…
  • A high-angle studio product shot of a taco featuring a vibrant, orange-dusted hard shell reminiscent of Nacho Cheese Doritos.
  • A close-up studio shot features a single chalupa resting on a piece of brown parchment paper over a bright white surface.
  • A close-up product shot of a Gordita Supreme, featuring a soft, thick flatbread shell wrapped around a crunchy corn taco shell with melted cheese between the…
  • A folded, dimpled flatbread sandwich sits diagonally on a square of brown parchment paper.
  • Four triangle-cut breakfast quesadilla wedges are arranged in a diagonal line on a rectangular piece of brown parchment paper.
  • Two round, golden-brown Cinnabon Delights rest on a brown parchment paper sheet against a bright, speckled white surface.
  • A close-up studio shot shows a clear plastic cup filled to the brim with a vibrant teal-colored frozen slushy drink.
  • A close-up product photo features a Taco Bell Crunchwrap Supreme cross-section, uniquely revealing a large, oversized Cheez-It cracker inside instead of a…
  • Bold, white 'TUESDAY DROPS' text in a wide, wavy font dominates the top of this purple-grid graphic.
  • A close-up photograph features a beef burrito sliced open, revealing a filling of seasoned rice, nacho cheese, sour cream, and bright red spicy corn chips.
  • A vibrant promotional graphic featuring yellow and white text that reads 'NACHO FRIES LOVER'S PASS ONLY ON THE APP' against a dark purple, space-like…
  • A large, glowing blue LED screen dominates a dark concert venue, featuring a stylized bell logo and the text "LIVE MÁS LIVE" centered within a neon hexagon.
  • A top-down lifestyle photo captures a bountiful Taco Bell picnic spread featuring a Mexican Pizza, a Crunchwrap Supreme, a beef burrito, and a hard shell…
  • Two young fans, a woman in a purple 'BELL 62' jersey and a man wearing a matching purple shirt and striped scarf, are captured mid-cheer with wide-open…

Download Taco Bell’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Taco Bell’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 176 images and the logos. The font files belong to Taco Bell IP Holder, LLC, so they’re left out.

Download the Brand SkillZIP, 7.4 MB

taco-bell-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ campaign-imagery.md

│ ├ food-and-drink-imagery.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ digital-experience-imagery.md

│ ├ purpose-imagery.md

│ └ rewards-imagery.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from tacobell.com on 3 Nov 2026. It isn’t Taco Bell’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Taco Bell and its logos are trademarks of Taco Bell IP Holder, LLC. Rainbrand isn’t affiliated with or endorsed by Taco Bell IP Holder, LLC.

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