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(Brand guidelines) // Health and wellness

Strava brand
guidelines

Strava’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from strava.com.

Download the Brand Skill
Strava wordmark in orange
  • Strava Orange#FC5200
  • Asphalt#000000
  • White#FFFFFF
  • Light neutral#F2F2F0

About Strava

Strava is a social fitness platform for people who move: athletes record activities, understand their progress, explore routes, and encourage one another. Its brand brings together personal effort, meaningful performance insights, and a welcoming community across sports and experience levels.

Use Strava’s own wordmark and its standalone chevron symbol as the brand’s identity marks: the orange wordmark on white and light backgrounds, the white wordmark on orange, dark or photographic ones. Keep them clean, recognizable and separate from interface icons, photography, campaign artwork and partner identities. Use the artwork as it is; don’t redraw, modify or animate it, or approximate it with text.

Strava colors

  • Strava Orange

    Signature brand color: logo, primary buttons and highlights

    HEX
    RGB

  • Asphalt

    Text

    HEX
    RGB

  • White

    Backgrounds and cards, and the logo on orange

    HEX
    RGB

  • Light neutral

    Section backgrounds and secondary buttons

    HEX
    RGB

  • Off-white

    Light backgrounds

    HEX
    RGB

  • Navy

    Expanded palette: dark backgrounds

    HEX
    RGB

  • Lemon

    Expanded palette accent

    HEX
    RGB

  • Teal

    Expanded palette accent

    HEX
    RGB

Strava fonts

  • Boathouse

    Headings · 600, Body · 400

Font names only. The Brand Skill download doesn’t include font files.

Strava’s voice

Write with the energy of an active community: optimistic, direct, encouraging, and grounded in the athlete’s own goals. Treat movement broadly, welcoming first steps and personal bests alike. Connect individual effort to shared motivation, and describe product benefits in clear, practical language.

  • “Join for the tracking, stay for the community”
  • “Community-Powered Motivation”
  • “If you’re active, Strava was made for you”
  • “We’re the social network for those who strive”

Dos and don’ts

Do

  • Use Strava Orange as the signature accent and keep supporting colors restrained.
  • Set headings and body text in Boathouse, with a strong, readable hierarchy.
  • Celebrate a range of sports, abilities, experience levels, and personal goals.
  • Connect activity tracking and performance insights to community encouragement and discovery.
  • Write in an upbeat, plainspoken voice. Use the athlete’s effort and goals as the focus.

Don’t

  • Don’t make Strava feel exclusive to one sport or elite athletes.
  • Don’t let performance metrics crowd out the human and social side of movement.
  • Don’t use generic promotional language that loses the link between activity, progress, exploration, and community.
  • Don’t modify, alter or animate the Strava wordmark or symbol; use the orange or white artwork as it is.

More from the Brand Skill

Imagery athletes and campaigns

Show real-feeling movement and human connection across sports and settings. Strava imagery ranges from focused solo efforts to friends sharing an activity, celebrating a goal, or enjoying time outdoors. Make the people and their effort central; use energetic, welcoming moments rather than posing that feels detached from sport.

Imagery community and editorial

Use community and challenge imagery to make participation feel social, attainable, and rewarding. Strava challenge artwork, editorial imagery, and feature stories can add variety to athlete-focused campaigns while keeping the movement and community at the center.

Imagery product experience

When showing the product, preserve Strava’s activity-centered experience: recorded efforts, route maps, performance summaries, training analysis, and community features. Product visuals should feel like the tool athletes use before, during, and after activity—not generic fitness screens.

Imagery maps and routes

Maps and routes are core parts of the Strava experience. Use route lines, activity maps, and outdoor landscapes to convey exploration, local discovery, and the effort behind a recorded activity. Keep map imagery tied to real activity or route planning rather than treating it as decoration.

Download Strava’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Strava’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

strava-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ colors.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-athletes-and-campaigns.md

│ ├ imagery-community-and-editorial.md

│ ├ imagery-product-experience.md

│ ├ dos-and-donts.md

│ ├ logo.md

│ └ imagery-maps-and-routes.md

└ assets/logos/

├ strava-logo.svg

├ strava-logo-4.svg

└ strava-logo-3.svg

Rainbrand’s Brand Agent built this Brand Skill from strava.com on 30 Oct 2026. It isn’t Strava’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Strava and its logos are trademarks of Strava, Inc. Rainbrand isn’t affiliated with or endorsed by Strava, Inc.

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