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(Brand guidelines) // Health and wellness

Headspace brand
guidelines

Headspace’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from headspace.com.

Download the Brand Skill
Headspace logo: the orange dot and the headspace wordmark
  • Headspace orange#FF7E1D
  • Blue#0061EF
  • Warm charcoal#2D2C2B
  • Sunshine yellow#FFCE00

About Headspace

Headspace is an everyday mental health companion, bringing together meditation and mindfulness, sleep resources, personalized guidance, coaching, and therapy to help people care for their minds in daily life. Its approach pairs approachable support with evidence-based practices and expert-led care.

Use the Headspace logo, the orange dot beside the lowercase headspace wordmark, as the default brand signature, and the orange dot on its own where a compact symbol is needed. Preserve each mark’s original proportions and colors. Do not treat product imagery, campaign artwork, or third-party marks as Headspace logos.

Headspace colors

  • Headspace orange

    The orange dot and warm brand accent

    HEX
    RGB

  • Blue

    Primary buttons and bold color fields

    HEX
    RGB

  • Warm charcoal

    Primary text and dark buttons

    HEX
    RGB

  • Sunshine yellow

    Bright color fields behind illustration

    HEX
    RGB

  • Soft blush

    Warm cards and secondary surfaces

    HEX
    RGB

  • Deep taupe

    Secondary text

    HEX
    RGB

  • White

    Page background

    HEX
    RGB

Headspace fonts

  • Headspace Apercu

    Heading · 700, Body · 500

Font names only. The Brand Skill download doesn’t include font files.

Headspace’s voice

Write with warmth, clarity, and encouragement. Make mental health support feel approachable and useful in everyday life. Prefer simple, human language over clinical or overly technical phrasing; when describing care or outcomes, stay grounded and avoid promising a particular result.

  • “In a busy, complicated world, Headspace is here to remind you: your mind matters”
  • “Meditation is a life skill”
  • “There’s no such thing as the perfect meditation”

Dos and don’ts

Do

  • Keep language kind, plainspoken, and reassuring; make a next step feel manageable.
  • Describe support as practical and evidence-based, and identify expert-led or clinical care accurately.
  • Use inclusive, identity-affirming language and reflect a broad range of lived experiences.
  • Keep claims measured and specific; qualify results and availability when they depend on individual circumstances.

Don’t

  • Don’t shame people, frame meditation as a cure-all, or promise that a particular outcome is guaranteed.
  • Don’t present Ebb as a human, a therapist, or a substitute for professional care.
  • Don’t describe coaching as diagnosis, treatment, or medication support.
  • Don’t use unnecessarily complicated or intimidating language where a clear everyday explanation will do.

More from the Brand Skill

Brand backdrops and illustration

Use Headspace’s own illustrated assets and abstract backdrops to give creative work a friendly, playful warmth. Keep these artwork assets recognizable rather than replacing them with unrelated visual motifs.

Editorial imagery

Use Headspace’s illustrations and visual assets alongside its educational content to make topics such as meditation, mindfulness, sleep, and mental health approachable. Retain the original artwork when adapting editorial or learning materials.

Photography and people

Headspace uses warm, human imagery to show people connecting with care, teachers, and everyday wellbeing. Preserve the people-focused images as part of the brand’s visual toolkit.

Product experience

For product-focused work, use Headspace’s own app and service imagery to reflect the actual experience: app screens, guided flows, content discovery, and member support. Keep interface screens legible and true to the product rather than treating them as generic decoration.

Download Headspace’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Headspace’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

headspace-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ brand-backdrops-and-illustration.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ editorial-imagery.md

│ ├ photography-and-people.md

│ ├ dos-and-donts.md

│ ├ voice.md

│ └ product-experience.md

└ assets/logos/

├ headspace-wordmark.svg

└ headspace-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from headspace.com on 30 Oct 2026. It isn’t Headspace’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Headspace and its logos are trademarks of Headspace Inc. Rainbrand isn’t affiliated with or endorsed by Headspace Inc.

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