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(Brand guidelines) // Health and wellness

Heights brand
guidelines

Heights’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from heights.com.

Download the Brand Skill
HEIGHTS wordmark in navy
  • Heights Blue#010071
  • Tangerine#FFB12E
  • Indigo#33358B
  • Warm off-white#FEFBF9

About Heights

Heights is a science-led wellness brand creating supplements for brain, body and gut health. Its distinctive character pairs research-minded clarity with an optimistic, approachable promise: “Science you can feel.”

Use the condensed HEIGHTS wordmark as the brand signature, in Heights Blue on light backgrounds. Preserve the artwork’s proportions and clear appearance rather than recreating or substituting the mark.

Heights colors

  • Heights Blue

    Wordmark, headings, links and primary buttons

    HEX
    RGB

  • Tangerine

    Accent and secondary buttons

    HEX
    RGB

  • Indigo

    Body text and subtitles

    HEX
    RGB

  • Warm off-white

    Page background

    HEX
    RGB

  • Cream

    Secondary background

    HEX
    RGB

  • White

    Cards and text on Heights Blue

    HEX
    RGB

Heights fonts

  • Athletics

    Headings · 500

  • Outfit

    Body · 400, Buttons and links · 500

Font names only. The Brand Skill download doesn’t include font files.

Heights’s voice

Write with confident scientific clarity and human warmth. Make evidence accessible, connect health support to everyday life, and keep the tone optimistic without sounding like a miracle cure. Light wit is welcome when it makes the brand feel more relatable, not less credible.

  • “Science powers your potential”
  • “It’s science you can feel — and the standard the industry should have held all along”
  • “Two friends. A shared goal to get back to living”
  • “No 4am starts or green sludge necessary”

Dos and don’ts

Do

  • Lead with clear, everyday benefits, then make the scientific basis understandable.
  • Describe formulas as evidence-led and thoughtfully designed; connect technical details to real routines.
  • Keep the tone bright, helpful, and human. Use conversational phrasing and occasional restrained humor.
  • Make health and performance language measured, specific, and grounded in substantiation for the relevant product.
  • Set the wordmark and headings in Heights Blue on Warm off-white, with Tangerine as the accent.

Don’t

  • Don’t use exaggerated promises or imply that a supplement diagnoses, treats, cures, or prevents disease.
  • Don’t present a product’s result, timeframe, ingredient, or study claim as universal across Heights products. Keep claims specific to the relevant formula and support them with appropriate evidence.
  • Don’t make the brand sound clinical, intimidating, or dismissive of everyday experience.
  • Don’t use empty superlatives in place of useful detail about the formula, evidence, or customer benefit.

More from the Brand Skill

Science and claims

Position Heights as science-led: the brand emphasizes researched ingredients, expert formulation, independent testing, delayed-release capsule technology, and clinical evidence. Explain technical points in plain language and connect them to a practical benefit.

Keep any quantitative study result, ingredient benefit, certification, or product-performance statement specific to its product and supporting context. Do not generalize a product’s evidence or claims across the range. Treat testimonial outcomes as individual experiences, not guaranteed results.

Use regulated health claims accurately and do not turn support language into disease-treatment promises. Safety and disclaimer wording belongs to the relevant market and product context; reproduce applicable approved wording when required.

Brand and campaign imagery

Use Heights’ own visual material to guide future work across its identity, website campaigns, backgrounds, and branded storytelling. Aim for a mix of considered art direction, open space, and a bright, natural wellness mood.

People and expertise imagery

Show real people in a warm, confident, everyday context. Heights features founders, customers, and scientific advisors; keep portraits natural and credible, and present expert imagery with the relevant expert-led science content.

Science and ingredient imagery

Use clear, approachable visuals to explain research, ingredients, formulation, and capsule technology. Favor visual evidence that helps a reader understand what is inside and how the formula is designed to work.

Product and interface imagery

Keep Heights product imagery clear, polished, and easy to identify. Product pages and shop cards pair pack shots with supporting ingredient, benefit, and usage visuals. Preserve Heights’ own product-interface screenshots and product-experience imagery when designing or extending its digital experience.

Download Heights’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Heights’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

heights-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice.md

│ ├ science-and-claims.md

│ ├ imagery-brand-and-campaign.md

│ ├ imagery-people-and-expertise.md

│ ├ imagery-science-and-ingredients.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ └ imagery-products-and-interface.md

└ assets/logos/

└ heights-logo.svg

Rainbrand’s Brand Agent built this Brand Skill from heights.com on 30 Oct 2026. It isn’t Heights’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Heights and its logos are trademarks of Braincare Limited. Rainbrand isn’t affiliated with or endorsed by Braincare Limited.

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