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(Brand guidelines) // Food and drink

Starbucks brand
guidelines

Starbucks’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from starbucks.com.

Download the Brand Skill
Starbucks Siren logo
  • Starbucks Green#006241
  • Accent Green#00754A
  • Light Green#D4E9E2
  • House Green#1E3932

About Starbucks

Starbucks is a coffeehouse brand built around handcrafted drinks, food, and welcoming coffeehouse moments. Its identity spans in-store visits, digital ordering, rewards, seasonal offerings, and coffee for home.

Use Starbucks’ standalone Siren as the brand symbol. It is an icon, not a wordmark or a symbol-and-name lockup.

Use the mark as a brand identifier, separate from decorative campaign artwork, backdrops, and product imagery.

Starbucks colors

  • Starbucks Green

    Core brand color and the Siren

    HEX
    RGB

  • Accent Green

    Accents and calls to action

    HEX
    RGB

  • Light Green

    Light green backgrounds

    HEX
    RGB

  • House Green

    Deep backgrounds and headlines

    HEX
    RGB

  • Warm Neutral

    Warm backgrounds

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Black

    Text

    HEX
    RGB

Starbucks fonts

  • SoDo Sans

    Headings · 600, Body · 400

  • Lander

    Expressive accents

  • Pike

    Functional headlines and wayfinding

Font names only. The Brand Skill download doesn’t include font files.

Starbucks’s voice

Write with warmth, optimism, and an easy, conversational rhythm. Invite people into a coffee moment, make benefits clear, and let seasonal copy feel playful without losing product clarity.

Starbucks’ own copy includes phrases such as “Your moments matter, whether you're pressed for time or have hours to unwind.” and “It’s a great day for coffee.” Seasonal language can be light and spirited: “Fall is here. Cue the hits.”

Pair lively product descriptions with concrete details about ingredients, preparation, and flavor. Keep practical information, eligibility, and product limitations clear when they matter.

  • “Your moments matter, whether you're pressed for time or have hours to unwind”
  • “It’s a great day for coffee”
  • “Fall is here. Cue the hits”

Dos and don’ts

Do

  • Use the Siren as the brand identifier and keep it distinct from supporting imagery.
  • Keep layouts bright and legible, using the green palette with white space and clear black text.
  • Write inviting, everyday language; make product and service details easy to understand.
  • Use seasonal playfulness where it suits the offering, while keeping the product recognizable and its description specific.

Don’t

  • Don’t redraw, recolor, or crop the Siren, or set it on a busy background where it loses clarity.
  • Don’t make product copy so playful that the drink, food, or customer benefit becomes unclear.
  • Don’t present availability, Rewards benefits, or service terms as universal when they apply only at participating stores or come with restrictions.

More from the Brand Skill

Digital and rewards imagery

Digital imagery supports the Starbucks app, Rewards, and ordering experiences. Show the digital experience as approachable and easy to use; preserve the recognizable app and reward visuals when presenting these services.

Campaign and gifting imagery

Seasonal and gifting creative can add decorative elements, themed color, and a celebratory mood. Gift-card designs cover occasions such as birthdays, thanks, celebrations, and autumn holidays; keep the message and card design prominent.

Product imagery

Show Starbucks drinks and food with their defining details easy to read: layers, toppings, ingredients, serving vessels, and textures. Product imagery ranges from clean menu-style presentations to seasonal featured offerings. Match the pictured product to the accompanying description.

Store and service imagery

Show the coffeehouse as a welcoming place for quick visits, time with friends, and everyday routines. Store imagery includes café interiors and exteriors, drive-through service, delivery, and ways to order.

Download Starbucks’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Starbucks’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

starbucks-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery-digital-experience.md

│ ├ imagery-campaign-and-gifting.md

│ ├ imagery-product-photography.md

│ └ imagery-stores-and-experience.md

└ assets/logos/

└ starbucks-icon.svg

Rainbrand’s Brand Agent built this Brand Skill from starbucks.com on 30 Oct 2026. It isn’t Starbucks’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Starbucks and its logos are trademarks of Starbucks Corporation. Rainbrand isn’t affiliated with or endorsed by Starbucks Corporation.

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