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(Brand guidelines) // Social media

Snapchat brand
guidelines

Snapchat’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from snapchat.com.

Download the Brand Skill

About Snapchat

Snapchat is a camera-centered social platform for communicating, expressing yourself, exploring, and having fun together. Its experience brings together chat, Snaps, video calls, Stories, Spotlight, Lenses, and local discovery.

Use the official Snapchat Ghost to identify the Snapchat platform. Keep the black outline and white fill intact on light backgrounds. Keep Snapchat+ artwork specific to the subscription offering and separate from the main platform mark.

Snapchat colors

  • Snap Yellow

    Primary brand color

    HEX
    RGB

  • Black

    Text and logo outline

    HEX
    RGB

  • White

    Ghost fill and backgrounds

    HEX
    RGB

  • Gray

    Supporting neutral

    HEX
    RGB

Snapchat fonts

  • Program

    Headlines

  • Ghost Sans

    Body

  • Avenir Next

    Website interface

Font names only. The Brand Skill download doesn’t include font files.

Snapchat’s voice

Write in a friendly, direct, energetic voice that makes the next experience feel inviting. Speak to people as participants: invite them to chat, explore, watch, create, and share. Favor clear everyday language, short statements, and lively verbs.

  • “Chat, Snap, and video call your friends. Watch Stories and Spotlight, all from your computer”
  • “Find the best restaurants, bars, live music, and things to do in 50 cities across the United States — see the places real Snapchatters are visiting right now”
  • “Discover the latest stories from top Snap creators”
  • “Browse popular topics on Snapchat Spotlight, from pets and sports to food, beauty, and travel. Pick a topic to watch the best videos”

Dos and don’ts

Do

  • Do use Snapchat’s own ghost mark for the Snapchat identity and reserve the Snapchat+ wordmark for Snapchat+ contexts.
  • Use Snap Yellow, black and white as the core palette, with gray as a supporting neutral.
  • Use Program and Ghost Sans for the current brand system; Avenir Next appears in the website interface.
  • Do write in clear, friendly language with active invitations to connect, explore, and create.

Don’t

  • Don’t treat Lens creator previews as Snapchat logos or as universal identity artwork.
  • Don’t replace the signature yellow palette with the website’s blue interface accent.
  • Don’t make brand copy sound formal or distant when a direct, personable invitation fits.

Snapchat imagery

34 images from snapchat.com, in 2 files of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Imagery

31 images

Snapchat’s own web imagery supports a camera-led, social experience: show people connecting, expressive Lens experiences, creator content, and discovery. Product and discovery pages mix visual previews with concise context, so the image helps people understand what they can explore or do. Treat creator-made Lens previews as examples of the Snapchat experience, not as Snapchat identity artwork.

Brand and web backdrops:

Social sharing and feature previews:

Lens discovery previews:

Use these previews to understand the range of Lens experiences shown in Snapchat’s discovery pages. Their individual effects and creator-specific content are not general rules for Snapchat’s visual identity.

  • A vibrant, maximalist digital collage featuring bubbly pink and yellow text that reads "LESS LIKES MORE LOVE" against a cosmic, star-filled background.
  • A vibrant yellow horizontal graphic features the iconic Snapchat ghost logo centered in the frame.
  • The iconic white Snapchat ghost logo is centered on a vibrant, solid yellow background.
  • A vertical social media selfie shows a blonde woman in a white button-up shirt smiling warmly on a bright beach.
  • A close-up selfie of a man wearing a bright neon pink cowboy hat and a matching shimmery pink tinsel beard filter.
  • A first-person perspective photograph captures a large egg pancake with seven distinct orange yolks mid-air after being flipped from a dark non-stick frying…
  • A minimalist graphic features a gold-gradient outline of the Snapchat ghost logo set against a solid black background.
  • A circular app-style icon featuring a dark, metallic-textured speech bubble framed by glowing blue and orange iridescent light trails.
  • A close-up circular graphic features the digital time "10:54" in a clean, white sans-serif font centered against a dimly lit, blue-toned background.
  • A minimalist, circular vector illustration of a cute animal face featuring large, shimmering dark eyes and a small black nose.
  • A grayscale circular badge featuring a close-up portrait of two women, likely grandmother and granddaughter, with large white capital letters reading "AI"…
  • A minimalist, circular graphic of a smiling white face outlined in black.
  • A close-up product shot of a black knitted balaclava with three distinct openings for the eyes and mouth.
  • A minimalist, circular icon features a simple black-and-white line drawing of a smiling baby's face with pink cheeks and three small hairs.
  • A circular graphic features a realistic woman and a 3D-animated young girl hugging, both wearing mustard yellow sweaters against a solid blue backdrop.
  • A close-up circular graphic features a cartoonish 3D tan cube with googly eyes standing on a light purple and white striped ground.
  • A close-up circular graphic features a smiling Black woman with her hair in a puff, wearing a bright teal quilted jacket over a striped shirt.
  • A digital selfie of a young woman with dark hair and brown eyes, stylized with a playful bunny filter.
  • A close-up portrait of a tan man with dark, wavy hair and a square jawline, looking directly forward with a serious expression.
  • A minimalist black-and-white line drawing of a smiling round face.
  • A minimalist graphic icon featuring a solid black circular badge as the base.
  • A circular digital avatar features a wide-eyed character with large, expressive brown eyes and stylized brown fox ears.
  • A close-up photograph of a single hazel or gray-toned human eye, framed within a circular black-and-white border.
  • A minimalist black-and-white graphic features pixelated 'deal with it' style sunglasses centered within a thin circular border.
  • A circular monochrome portrait of a child with shoulder-length hair is playfully obscured by a dark, webbed mask resembling a superhero.
  • A whimsical 3D animated hot dog character wearing green over-ear headphones smiles against a soft cream background.
  • A close-up profile picture of a woman with heavy, glamorous makeup and long lashes, framed within a thick black circular border.
  • A circular graphic badge featuring a stylized Spider-Man beanie hat at its center.
  • A circular photo displays a soccer player from the back with blonde hair, wearing a red and navy jersey numbered 19 with the name 'LA PALMA'.
  • A close-up portrait of a woman's face is framed within a white circular border, highlighted by oversized, square-shaped fuzzy pink sunglasses.
  • A vibrant yellow banner features a tilted collage of social media ads for various lifestyle brands.

Digital experience

3 images

Snapchat’s website uses a light interface with open white space, dark text, and clear blue links or accents. Organize content into distinct, easy-to-scan sections. Feature pages pair concise headings with action-oriented links; discovery pages use cards and previews to make Stories, Lenses, topics, and local places easy to browse.

The web system uses rounded pill-shaped dark primary buttons and simple, lightly bordered cards. Preserve the straightforward hierarchy: prominent headings, readable body copy, and compact navigation and utility links.

The website’s download experience uses a scan-to-download visual and recognizable app-store badges to guide people between desktop and mobile.

  • A digital graphic of a black laptop displays a video call interface against a vibrant orange and pink gradient background.
  • A standard 'Download on the App Store' badge featuring a black rectangular button with rounded corners and a thin gray border.
  • The official Google Play Store badge features a rounded black rectangular button with a thin grey border.

Download Snapchat’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Snapchat’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 34 images and the logos. The font files belong to Snap Inc, so they’re left out.

Download the Brand SkillZIP, 1.4 MB

snapchat-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ voice.md

│ ├ imagery.md

│ └ digital-experience.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from snapchat.com on 3 Nov 2026. It isn’t Snapchat’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Snapchat and its logos are trademarks of Snap Inc. Rainbrand isn’t affiliated with or endorsed by Snap Inc.

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