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(Brand guidelines) // Stationery and gifts

Smythson brand
guidelines

Smythson’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from smythson.com.

Download the Brand Skill
Smythson of Bond Street wordmark in navy
  • Ribbon Blue#041E42
  • Featherweight Blue#C8D8EB
  • White#FFFFFF
  • Smythson Blue#407EC9

About Smythson

Smythson is a British luxury house whose handcrafted stationery, leather goods and lifestyle pieces pair enduring design with thoughtful functionality and meticulous craftsmanship.

Use the SMYTHSON OF BOND STREET wordmark, with its EST. 1887 line, as the brand signature. Set it in Ribbon Blue navy on white or pale backgrounds, and keep its wide letter spacing and proportions intact.

Smythson colors

  • Ribbon Blue

    Signature brand color, wordmark and text

    HEX
    RGB

  • Featherweight Blue

    Pale blue accents and backgrounds

    HEX
    RGB

  • White

    Backgrounds

    HEX
    RGB

  • Smythson Blue

    Bright blue accent

    HEX
    RGB

  • Tinted

    Secondary text

    HEX
    RGB

Smythson fonts

  • Gill Sans Nova

    Headings and body · 400

  • Adobe Handwriting

    Handwritten quotes · 400

Font names only. The Brand Skill download doesn’t include font files.

Smythson’s voice

Smythson’s voice is polished, warm and quietly confident. It connects heritage and skilled making with the pleasures of everyday use. Prefer specific, tactile language and measured claims; balance elegance with practical details.

  • “Designed to bring ease to your daily commute and travel further afield, our leather bags combine elegant silhouettes with considered functionality”
  • “A signature of our travel collection, our zip currency case flawlessly balances utility and playfulness, timelessness and modernity”
  • “Each piece is presented in our signature Nile Blue box, hand-wrapped, and finished with a navy grosgrain ribbon”

Dos and don’ts

Do

  • Pair craftsmanship and heritage with a clear account of how a piece serves daily life.
  • Use precise, sensorial descriptions of material, finish, and function.
  • Keep the tone warm and considered; make personalisation and gifting feel individual and thoughtful.
  • Pair Ribbon Blue navy with white and pale blues, and keep layouts quiet and spacious.

Don’t

  • Don’t replace concrete product detail with vague luxury superlatives.
  • Don’t make the voice overly casual or pushy; keep its confidence measured and refined.
  • Don’t overstate longevity, sourcing, or sustainability claims beyond the specific claim being made.
  • Don’t redraw, tighten the letter spacing of, or recolor the wordmark away from its navy.

More from the Brand Skill

Imagery editorial

Use elegant, product-led editorial imagery to express Smythson’s world: considered styling, crafted detail, heritage and a contemporary life in motion. The brand’s own collection and story imagery can inform campaign and editorial work.

Imagery collections

Collection imagery should communicate both product type and the life it serves, across bags, travel, home, gifts, stationery and diaries.

Imagery journals

Present journals and notebooks with the details that make them recognisably Smythson: leather character, gilt edges, pale blue Featherweight paper, page markers, fine stamping and portable, well-considered formats. Show both the finished cover and useful interior features.

Imagery leather goods

Show leather goods as refined, useful objects. Let silhouette, stitching, grain, embossing, hardware and interior organisation communicate the workmanship. Smythson’s product imagery includes both clean product views and close-ups that reveal material character and practical details.

Imagery home and gifts

Smythson’s home accessories and gifts pair leather craft with everyday purpose. Photograph considered form, fine materials and useful features; the brand’s gift presentation pairs its blue box with a navy grosgrain ribbon.

Imagery stationery and gifting

For stationery and gifting, emphasise paper quality, elegant detail, careful finishing, and the distinctive presentation of a Smythson gift. Handcrafted paper goods can carry restrained colour and illustration while maintaining a refined, tactile feel.

Download Smythson’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Smythson’s guidelines. It starts at SKILL.md, which points to the right file for each task.

This copy includes the guidance and logos. It leaves out the reference images and font files.

Download the Brand Skill

smythson-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ voice-and-copy.md

│ ├ colors.md

│ ├ logo.md

│ ├ typography.md

│ ├ imagery-editorial.md

│ ├ imagery-collections.md

│ ├ imagery-journals.md

│ ├ imagery-leather-goods.md

│ ├ imagery-home-and-gifts.md

│ ├ imagery-stationery-and-gifting.md

│ └ imagery-color-swatches.md

└ assets/logos/

└ smythson-wordmark.svg

Rainbrand’s Brand Agent built this Brand Skill from smythson.com on 30 Oct 2026. It isn’t Smythson’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Smythson and its logos are trademarks of Frank Smythson Limited. Rainbrand isn’t affiliated with or endorsed by Frank Smythson Limited.

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