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(Brand guidelines) // Social media

Reddit brand
guidelines

Reddit’s logo, colors, fonts, voice, and dos and don’ts, from the Brand Skill Rainbrand built from reddit.com.

Download the Brand Skill

About Reddit

Reddit is a place for people to find communities, share ideas, and take part in conversations across a wide range of interests. Its identity pairs a vivid orange accent and recognizable Reddit marks with a clear, community-centered experience.

Use Reddit’s wordmark or standalone mark as the brand signature. Choose the version that suits the space, keep the artwork intact, and give it enough room to remain recognizable.

Reddit colors

  • Vivid orange

    Distinctive brand accent

    HEX
    RGB

  • Black

    Supporting neutral

    HEX
    RGB

  • Dark charcoal

    Supporting neutral

    HEX
    RGB

  • Pale gray

    Supporting neutral

    HEX
    RGB

  • White

    Light backgrounds

    HEX
    RGB

Reddit fonts

  • Reddit Sans

    Brand text

Font names only. The Brand Skill download doesn’t include font files.

Reddit’s voice

Write plainly and directly, with a welcoming, human tone. Explain ideas in accessible language, and make it easy for people to ask questions or join in. Reddit’s own phrasing includes “At Reddit, we believe that privacy is a right,” “we want to empower our users to be the masters of their identity,” and “If you need help understanding this policy or anything about Reddit, just ask.” Its broader invitation is “Join the most real place on the internet.”

  • “At Reddit, we believe that privacy is a right”
  • “we want to empower our users to be the masters of their identity”
  • “If you need help understanding this policy or anything about Reddit, just ask”
  • “Join the most real place on the internet”

Dos and don’ts

Do

  • Use Reddit’s orange and supporting neutral palette to make the brand recognizable.
  • Keep Reddit’s logo and standalone mark intact and clearly visible.
  • Write in direct, accessible language; welcome questions and participation.
  • Make content easy to scan and keep the community experience central.

Don’t

  • Don’t let decorative treatments obscure or overwhelm Reddit’s marks.
  • Don’t use needlessly complicated or condescending language where a clear explanation will do.
  • Don’t make the brand voice sound like a one-way broadcast; keep the invitation to participate.

Reddit imagery

3 images from reddit.com, in one file of the Brand Skill. Each file starts with its guidance, then shows the images it refers to.

Brand and Product Imagery

3 images

Use Reddit’s own marks and product motifs to support brand recognition. Product imagery should feel like a window into communities and conversations, rather than unrelated decorative content.

  • A vibrant orange circular speech bubble contains the white, stylized head of the Reddit mascot, Snoo.
  • A diverse group of four 3D-styled Snoo avatars sit on a wooden park bench, engaged in lively conversation.
  • A digital illustration of the Reddit alien mascot's head, known as Snoo, depicted with a skeptical and pensive expression.

Download Reddit’s Brand Skill

A Brand Skill is a folder of brand guidance written for agents. Give it to Claude, ChatGPT, Cursor or another agent and ask it to follow Reddit’s guidelines. It starts at SKILL.md, which points to the right file for each task.

It has the guidance, 3 images and the logos. The font files belong to Reddit, Inc, so they’re left out.

Download the Brand SkillZIP, 159 KB

reddit-brand-skill/

├ SKILL.md

├ README.md

├ references/

│ ├ dos-and-donts.md

│ ├ colors.md

│ ├ brand-imagery.md

│ ├ logo.md

│ ├ typography.md

│ └ voice.md

└ assets/

├ images/

└ logos/

Rainbrand’s Brand Agent built this Brand Skill from reddit.com on 3 Nov 2026. It isn’t Reddit’s official guide. Reviewed by Siddharth Borderwala, Founding Engineer at Rainbrand.

Reddit and its logos are trademarks of Reddit, Inc. Rainbrand isn’t affiliated with or endorsed by Reddit, Inc.

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